Demand Local, a San Francisco Bay Area-based Automotive Ad Tech firm, has officially launched LinkOne, a cost-efficient 1st Party Customer Data Platform (CDP) tailored for the automotive industry. Founded in 2008, Demand Local aims to bridge the data technology gap in the sector with a scalable and integrated solution.

Features of LinkOne

• SOC 2 Compliant – Ensures high security and data protection standards.
• Seamless Integrations – Compatible with major DMS, CRM, and inventory platforms.
• Cost-Effective & Scalable – Designed for both automotive retail outlets and Tier 2 regional ad associations.
• Advertising Platform Integration – Easily connects with digital advertising channels.

Industry Need & Innovation

• Shifting Market Dynamics – Increased demand for 1st Party data and reduced reliance on 3rd Party data.
• Transparency in Ad Reporting – A critical gap identified by the industry due to the lack of cost-scalable solutions.
• Solving a Key Challenge – LinkOne provides an actionable and practical CDP solution for automotive businesses.

CEO’s Perspective

Ray Bhatia, Co-Founder & CEO of Demand Local, highlights the importance of LinkOne:

"During the recent demand market years within the automotive industry, we identified a significant technology gap. As the demand for actionable 1st Party data increased and reliance on 3rd Party data declined, there was a clear need for transparent ad reporting. However, no ad technology solution existed that was both cost-scalable and practical for automotive retail outlets or Tier 2 regional ad associations. We are thrilled to introduce LinkOne to address this critical gap."

With LinkOne, Demand Local is set to revolutionize automotive data management and advertising strategies, offering a secure, scalable, and cost-effective CDP solution. This launch marks a significant step in enhancing data transparency and operational efficiency for automotive businesses.