Basis Technologies, the leading advertising automation platform, has introduced Unify, a modular software solution designed to give advertisers complete control over their media data and operations. Unify enables brands to work seamlessly with in-house teams, agencies, or Basis Technologies for consulting and activation while maintaining full transparency, ownership, and efficiency in their media investments.

Challenges in Media Operations

Advertisers face growing challenges in data visibility and control, especially when working with multiple agencies. Without a centralized solution, brands risk losing valuable historical data and strategic insights. Meanwhile, fully in-housing media operations presents challenges such as staffing and technology constraints.

Unify: The Solution for Advertisers

Unify addresses these challenges by providing brands with:

• Data Ownership & Continuity – Ensures campaign insights and historical data remain accessible, even during agency transitions.
• Full Transparency – Offers real-time performance insights, financial reporting, and spending breakdowns for data-driven decision-making.
• Flexibility – Allows brands to work with any agency while maintaining full control over media operations.
• Strategic Empowerment – Basis Technologies’ consulting and activation services enhance brand and agency collaborations.
• Operational Efficiency – Streamlines workflows, integrates data, and simplifies processes to optimize resources and ROI.

Industry Validation & Expert Insights

"Basis Technologies has been a trusted partner for RE/MAX, helping us gain deeper insights, improve agency accountability, and enhance collaboration," said Abby Lee, EVP of Marketing at RE/MAX.

Grace Briscoe, EVP of Client Development at Basis Technologies, emphasized:
"Ownership is critical for brands to future-proof their media investments. Unify meets brands where they are—offering operational flexibility whether they in-house, work with agencies, or combine both approaches."

Unify by Basis Technologies fills a crucial market gap, providing brands with the data ownership, security, and operational agility needed to maximize ROI and streamline media management.