Muck Rack, the leading PR software provider, has unveiled Muck Rack Social Listening, a powerful new suite that enables PR and communications teams to track and measure brand perception across social and earned media. This new feature enhances visibility into how news and social conversations shape brand reputation, empowering users to anticipate crises, refine messaging, and measure campaign impact—all within a single, integrated platform.

Bridging Social & Earned Media with Advanced Insights

Powered by Muck Rack’s vast media database and Keyhole’s social listening technology (acquired in September 2024), the new suite monitors brand mentions, hashtags, influencers, and keywords across Instagram, X, TikTok, YouTube, and Facebook.

"PR professionals need tools built for their workflows—not generic solutions repurposed from other industries," said Greg Galant, cofounder & CEO of Muck Rack. "With Muck Rack Social Listening, teams can now seamlessly monitor conversations, identify influencers, and analyze engagement metrics to drive strategic decision-making."

Features of Muck Rack Social Listening

Real-time Monitoring – Track brand, industry, and competitor mentions across major platforms and forums.
Influencer Identification – Discover voices shaping public discussions and driving engagement.
Sentiment Analysis – Measure audience perception and refine messaging accordingly.
Integrated Analytics – Measure the full impact of PR campaigns, combining social and earned media insights.

New Dashboard Templates & Metrics

Muck Rack has introduced two new Social Dashboard Templates within its platform:

• Social & Earned Media Analysis – A comprehensive view of combined media impact.
• Social Listening Impact Analysis – Focused insights on social conversation trends and engagement.

Within these templates, PR teams can customize key metrics, including:

Engagement & Impressions Timeline – Track likes, shares, and post reach over time.
Geographic Insights – Identify where brand conversations are happening globally.
Share of Voice – Compare brand mentions across platforms.
Content Analysis – Measure sentiment, trending hashtags, and key referral sources.

Strategic Growth & Future Enhancements

The launch follows Muck Rack’s January 2025 acquisition of Ruepoint, a global media intelligence company, further strengthening curated monitoring, reporting, and AI-powered insights for PR teams. More social listening enhancements, including influencer tracking and advanced reporting, are set to roll out throughout 2025.

Muck Rack Social Listening marks a new era for PR measurement, giving brands and agencies unparalleled insight into the intersection of social media and earned media. As PR professionals seek data-driven strategies, Muck Rack continues to deliver cutting-edge solutions for modern communications.