KORE’s OmniSIM US Plans Now Available Through TD SYNNEX Marketplace, Bringing Simplicity to IoT Deployments

In a move poised to accelerate IoT adoption across industries, KORE Group Holdings, the self-described “IoT hyperscaler,” has inked a strategic partnership with TD SYNNEX, one of the world's largest IT distributors. The collaboration makes KORE’s OmniSIM® US connectivity plans accessible through TD SYNNEX’s vast distribution network—unlocking new levels of accessibility and simplicity for resellers and end users looking to deploy IoT solutions at scale.

Cutting Through the Complexity of IoT

Let’s be honest—deploying IoT connectivity can be a logistical headache. Between navigating carriers, configuring devices, and managing variable pricing, businesses often find themselves tangled in a mess of technical red tape before they even get to implementation.

KORE wants to change that. The company's partnership with TD SYNNEX is engineered to streamline access to flat-rate, carrier-grade connectivity that’s easier to quote, purchase, and deploy. For VARs, MSPs, and solution providers, it means fewer hurdles and faster rollouts.

“By aligning with TD SYNNEX, we’re making it easier than ever for customers to access best-in-class IoT connectivity with straightforward pricing models,” said Ryan Yahrmatter, SVP of Strategic Partnerships at KORE.

Why It Matters

This isn’t just about distribution—it’s about acceleration. Through TD SYNNEX, KORE’s solutions can now reach a broader swath of channel partners who often serve as the linchpin between emerging technologies and enterprise IT environments. And KORE’s capability to source hardware and components outside TD SYNNEX’s usual catalog adds value for partners building integrated, end-to-end IoT solutions.

The integration brings much-needed clarity to a segment where procurement is often fragmented. It also signals a growing recognition that IoT, once viewed as a niche or experimental domain, is becoming core infrastructure for modern businesses, from logistics to healthcare to smart cities.

A Smarter Route to Market

TD SYNNEX, for its part, sees the partnership as a way to bolster its portfolio with high-growth, cloud-connected offerings. "This collaboration ensures our customers can harness the full potential of technology to achieve remarkable results," said Marcie Stout, VP of Cloud Marketplace and ISV at TD SYNNEX.

From a go-to-market perspective, this is a notable pivot. KORE’s Chief Revenue Officer Jared Deith called it “a pivotal moment,” emphasizing how the new model simplifies procurement, shortens time to revenue, and equips channel partners with tools to deliver meaningful outcomes for clients.

What’s Next?

While the IoT market continues to grow—projected to surpass $1.3 trillion by 2026, according to IDC—frictionless deployment remains a barrier for many enterprises. By lowering the complexity bar, KORE and TD SYNNEX may be giving resellers and system integrators the extra push they need to accelerate mainstream IoT adoption.

And with KORE positioning itself as a single-source provider for connectivity, hardware, and analytics, this deal could serve as a blueprint for how B2B tech players approach future channel distribution strategies.

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Criteo, the commerce media firm known for connecting retailers and brands through programmatic advertising, has just made a bold move to streamline its leadership structure. The company announced the appointment of two long-serving executives—Todd Parsons and Sherry Smith—to newly expanded roles that consolidate its product, R&D, and commercial strategy.

The aim? Faster innovation, tighter execution, and laser-sharp focus on growth in two core areas: Performance Media and Retail Media.

Todd Parsons: AI First, Full-Funnel Focus

Todd Parsons, Criteo’s Chief Product Officer since 2020, now also carries the title of President, Performance Media. That’s a significant consolidation of power, putting one of Criteo’s most experienced AI evangelists at the helm of its cross-channel, full-funnel advertising solutions.

If you’ve been watching Criteo's shift from retargeting roots to outcome-driven, multi-product advertising, you’ve likely seen Parsons' fingerprints. He’s helped lead the charge on AI-driven personalization and self-service activation, key pillars for modern marketers grappling with signal loss and fragmented journeys.

Before Criteo, Parsons held top product roles at OpenX and SocialCode and led data strategy at Acxiom. He also has startup cred—he founded Aditive (acquired by Acxiom) and BuzzLogic—making him uniquely equipped to bridge big-tech muscle with entrepreneurial urgency.

Sherry Smith: Retail Media Powerhouse

Meanwhile, Sherry Smith is stepping into the role of President, Retail Media, following her tenure as Executive Managing Director for the Americas. Smith has been instrumental in Criteo’s rise as a Retail Media leader—a space projected to hit $140 billion globally by 2026.

Smith has championed the expansion of Criteo’s retail network, brokering partnerships that fuel its monetization engine. Her prior stint as CEO of Triad Retail Media (part of GroupM) gave her front-row experience in building retailer-led ad businesses, long before “Retail Media” was a buzzword.

With retailers becoming full-fledged media platforms, Smith’s appointment underscores Criteo’s push to lead the pack—not just keep pace.

What This Means for Criteo—and the Industry

The reorganization reflects a growing industry trend: collapsing silos between product, data, and go-to-market teams to increase speed-to-value. For Criteo, it’s also a bid to defend its turf against platform giants like Amazon and Walmart, while appealing to advertisers who want measurable ROI in an era of budget scrutiny.

CEO Michael Komasinski puts it plainly: this new structure promises "greater agility, sharper accountability, and a foundation for sustained performance."

And there’s more to come. Criteo is now on the hunt for a Chief Customer Officer, a role designed to squeeze more lifetime value from existing relationships—a smart move as customer acquisition costs climb and retention becomes a competitive differentiator.

The Bottom Line

Criteo’s executive realignment isn’t just internal housekeeping. It signals the company’s doubling down on AI, self-service, and commerce media scale—areas where speed, cohesion, and leadership make or break performance.

The commerce media arms race is heating up. With Parsons and Smith steering key divisions, Criteo is putting its best players on the field to keep its edge—and perhaps stretch the gap from rivals.

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Betsperts Deepens Its Tee Shot Into Golf With Fantasy National Acquisition

Betsperts Media & Technology Group just made a bold swing in the fantasy and sports betting space. The company has acquired Fantasy National Golf Club, a major player in golf data analytics and fantasy sports tools, from SportsHub Games Network. The acquisition aims to enhance Betsperts' own Betsperts Golf platform, effectively uniting two of the most data-driven golf communities under one digital clubhouse.

Fantasy National, known for arming its users with deep analytics, player stats, and predictive tools, has long held a dedicated following among fantasy golf players and bettors. Now, it joins forces with Betsperts to form what could be the most comprehensive golf data resource on the market.

“This acquisition marks a pivotal moment,” said Reid Rooney, CEO of Betsperts Media & Technology Group. “Fantasy National brings incredible depth of data and a highly engaged community. Integrating their tools makes Betsperts Golf a one-stop-shop for serious golf fans.”

Pat Mayo Joins the Clubhouse

Adding more firepower to the merger, well-known media personality and Fantasy National co-founder Pat Mayo is also coming aboard. Mayo, who has built a strong voice in fantasy sports and betting circles, will lead product strategy and amplify the platform’s visibility. His presence isn’t just for PR—his insights are expected to shape the direction of the merged offering and push product development in sharper, more user-centric directions.

“I’ve always been passionate about providing the best possible resources for golf fans,” said Mayo. “Joining Betsperts is a natural fit and opens up new ways we can deliver value to this community.”

A Pattern of Strategic Growth

This move isn't a one-off. It marks Betsperts' fifth acquisition as the company accelerates its vertical growth strategy. It reflects a broader trend in the sports media and betting tech landscape—own the niche, master the data, and scale through strategic rollups.

For users, that means upgraded features, deeper stats, and a more unified interface. For Betsperts, it’s about owning more real estate in the booming world of sports wagering and fantasy leagues—particularly in golf, a niche that’s quietly become a lucrative vertical for both casual bettors and hardcore DFS players.

With platforms like DraftKings and FanDuel also ramping up their golf offerings, this acquisition positions Betsperts to remain competitive, maybe even ahead, in a sector where content, community, and computing power converge.

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Wavicle Data Solutions has secured three coveted Microsoft Solutions Partner specializations in the Data & AI (Azure) category, placing the firm in a rarefied tier—just 20 partners across the U.S. hold this trio of credentials. The specializations span AI Platform, Analytics, and Data Warehouse Migration, validating Wavicle’s deep technical and operational expertise in delivering enterprise-grade cloud and AI solutions on Microsoft Azure.

The advanced certifications, granted following a third-party audit by Information Security Systems International (ISSI), affirm Wavicle’s ability to implement complex architectures, ensure DevOps best practices, and deliver measurable client outcomes across AI and analytics workloads.

Demonstrated Technical Excellence Across Microsoft’s AI Stack

To earn the distinctions, Wavicle showcased real-world deployments across the Azure ecosystem, including:

• Live demos of AI-powered solutions using Azure OpenAI Service, Azure AI Studio, Azure Cognitive Services, and custom model pipelines via Azure Machine Learning. Use cases ranged from intelligent document processing to predictive analytics and generative AI chatbots.

• Full-scale enterprise deployments, integrating Azure Kubernetes Service (AKS), API Management, Azure Functions, GitHub Actions, and DevOps tooling for scalable, observable, and automated operations.

• Data platform modernization from ingestion to visualization, leveraging Azure Data Factory, Azure Databricks, Synapse Analytics, Microsoft Fabric, and Power BI—all governed through Azure Purview.

Each solution was evaluated against Microsoft's rigorous benchmarks for architecture, security, compliance, and impact, with Wavicle mapping real customer implementations to performance metrics and innovation KPIs.

Why It Matters for Enterprises

For clients, Wavicle’s triple specialization offers more than just a badge of honor:

• Accelerated deployments that meet Microsoft standards

• Priority access to co-funding and innovation programs

• Validated delivery confidence across scalable, secure, and AI-ready cloud infrastructures

“These specializations validate our deep Azure expertise and our ability to deliver innovative, trusted, and accelerated solutions that drive real impact,” said Naveen Venkatapathi, Managing Partner at Wavicle. “Our focus is solving complex enterprise challenges with scalable Data & AI solutions.”

With this recognition, Wavicle solidifies its role as a strategic Microsoft partner for enterprises seeking to modernize their data platforms, adopt AI with confidence, and build intelligent cloud architectures that scale with business needs.

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ARO Network Secures $2.1M to Build Decentralized Edge Cloud for AI and Peer-to-Peer Content Delivery

ARO Network has raised $2.1 million in pre-seed funding to propel its vision of a decentralized edge cloud—one optimized for peer-to-peer content delivery and AI compute. The funding round was led by NoLimit Holdings and Dispersion Capital, with contributions from Escape Velocity, Maelstrom, and several strategic angel investors.

Unlike traditional cloud infrastructure providers, ARO is flipping the script by tapping into idle internet bandwidth and compute power from individuals. This model forms a peer-to-peer CDN (PCDN) that delivers content with lower latency and costs, bypassing centralized data centers altogether.

From Proven Tech to Next-Gen Edge Cloud
ARO Network isn’t starting from scratch. Its architecture has roots in a previous deployment that scaled to over 1.5 million active nodes and generated $140 million annually—largely across emerging markets where last-mile latency is a critical issue.

“ARO isn’t just about optimizing internet performance,” said Adam Farhat, Head of Marketing at ARO Network. “We’re challenging the very idea of ownership and control of the internet. This is about infrastructure powered by the people.”

The company is positioning its decentralized edge infrastructure as a legitimate competitor to legacy CDNs even in mature markets, leveraging a crypto-native incentive model to encourage adoption and scalability.

Backing from DePIN and DeFi Ecosystem Leaders
Investors see ARO as more than an infrastructure play—it’s a paradigm shift.

“CDN is the Trojan horse to decentralized edge compute,” said Patrick, Managing Partner at Dispersion Capital. “ARO brings the tech, timing, and execution.”

“ARO reduces latency and server load, delivering lower operating costs to both Web2 and Web3 enterprises,” added Malcolm, General Partner at No Limit Holdings.

Roadmap: Testnet, Community, and Ecosystem Integration
With fresh capital in hand, ARO Network is launching its testnet and expanding node deployments via hardware (ARO Pod) and software (ARO Client). The Pioneers Program—ARO’s community activation initiative—is onboarding early node operators and contributors who align with its vision of a truly decentralized internet.

ARO is already integrating with Web3 infrastructure players like EigenLayer, Base, and IoTex to deliver yield opportunities and utility for both Web2 and Web3 sectors. The focus remains on latency-sensitive, high-growth regions like Southeast Asia (SEA) and Latin America (LATAM).

“Legacy CDNs struggle to achieve dense edge coverage in SEA and LATAM,” said Salvador Gala, Co-Founder of Escape Velocity. “ARO Network is rewriting the rules of the internet.”

Join the Aronauts Movement
ARO is mobilizing early adopters through its Aronaut Pioneers Program. Participants can earn rewards by running ARO hardware or software and sharing idle resources. PreviewNet is currently live, allowing contributors to test the network, earn Jade rewards, and compete for a share of a $30,000 reward pool.

“Install it. Run it. Start earning.”

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Treasure Data is raising the bar for enterprise-grade AI. The customer data platform (CDP) provider has expanded its AI Agent ecosystem, leveraging Amazon Bedrock to give global enterprises the power to deploy generative AI responsibly, securely, and at scale.

This isn’t your typical AI bolt-on. Treasure Data is combining the creative agility of generative AI with the governance, security, and real-time accuracy expected by large organizations. In a landscape where enterprises are wary of hallucinating chatbots and black-box models, Treasure Data’s solution focuses on trust and precision.

“It’s not just about generating content,” said Rafa Flores, Chief Product Officer at Treasure Data. “It’s about turning enterprise data into intelligent, secure, real-time action.”

The AI Agent Foundry: Personalized AI, Zero Guesswork

At the core of this expansion is Treasure Data’s AI Agent Foundry—a flexible, secure environment that enables marketing, customer experience (CX), and data teams to build and fine-tune agents for specific use cases. Think campaign optimization, journey orchestration, data health monitoring, and taxonomy mapping—without the guesswork.

These aren’t just experimental tools. Each agent is grounded in enterprise-ready features:

• Built-in permissioning

• Audit trails

• Access controls for compliance

• Purpose-built capabilities tailored to common enterprise challenges

It’s AI with boundaries—the kind that IT teams appreciate.

Diamond Record: The Real-Time Identity Engine

The real differentiator here is the Diamond Record—Treasure Data’s persistent, real-time customer ID system. It serves as the unshakable foundation for the AI agents, resolving identities across touchpoints to create a single, unified customer profile, whether anonymous, known, online, or offline.

This deep customer understanding eliminates the risk of “AI hallucinations,” ensuring every decision and recommendation made by the agent is based on real-time, high-fidelity customer data.

And because this identity layer connects across the full tech stack, it allows personalization to go beyond channels and touchpoints—it becomes omnichannel orchestration.

Amazon Bedrock: The Enterprise-Ready AI Stack

The partnership with Amazon Bedrock gives Treasure Data customers access to some of the industry's best foundation models from Anthropic, AI21 Labs, Cohere, and Amazon, all via a serverless, fully managed backend.

This not only speeds up development and deployment but ensures AI operations are scalable, secure, and compliant—critical for global organizations balancing innovation with governance.

The Broader Picture: Generative AI, But Enterprise-Grade

As generative AI matures, the real challenge for enterprises isn’t capability—it’s control. How do you generate content, automate experiences, or trigger actions without compromising data privacy, accuracy, or compliance?

Treasure Data appears to be answering that question with a “trust-first” AI architecture—something many vendors still lack.

And with 74% of Fortune 1000 marketers increasing budgets for AI-powered personalization, according to industry forecasts, Treasure Data’s timing couldn’t be more strategic.

It’s a bold play in a crowded space—but one that might resonate with enterprise buyers tired of AI hype and hungry for reliable, accountable automation.

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Eventify Unveils Comprehensive Marketing Suite for B2B Event Managers
Platform Blends Viral Social Sharing, Email Automation, and Web Builders to Drive Attendee Growth and ROI

Eventify, an all-in-one event marketing software company, has announced the launch of its unified B2B event marketing suite, bringing together powerful email marketing automation, viral social tools, and website building capabilities into one streamlined platform. The launch comes at a time when the event management industry is projected to hit $34.7 billion by 2029, with mounting pressure on organizers to deliver measurable ROI.

At the core of the platform is a powerful combination of features tailored to the needs of modern B2B event managers—particularly those seeking scale, simplicity, and performance in a hybrid-first event landscape.

Turning Attendees into Advocates: Social Viralizer

One of Eventify’s most disruptive features is its Social Viralizer—a tool that automatically generates personalized, shareable social graphics for each registrant at the moment of signup. The result? Organically fueled viral campaigns that event managers claim deliver:

• 500% average ROI on marketing spend

• An estimated 2,500+ impressions per share

• 72% attendee engagement in peer-to-peer promotion

“Most event marketers don’t have time or resources for wide-scale, personalized campaigns,” said Hussain Fakhruddin, CEO of Eventify. “With Social Viralizer, every attendee becomes a brand ambassador—with zero manual effort.”

Email Automation That Converts

Eventify also features a drag-and-drop visual email builder that helps organizers create polished email campaigns—ranging from welcome messages to post-event surveys. According to user data:

• Emails built on Eventify see 2.8X higher open rates

• 83% of organizers using the tool hit or exceed registration goals

• Built-in automation handles confirmations, reminders, and follow-ups

By centralizing email and social outreach, Eventify eliminates the need for patchwork workflows across multiple marketing tools.

No-Code Websites Built for Conversion

Eventify’s website builder supports both simple landing pages and complex multi-page event hubs—all mobile-optimized and integrated with secure payment processing. This enables marketing teams to build fast, functional sites without developer involvement, accelerating go-to-market timelines.

A Timely Product for a Shifting Industry

Eventify’s launch is strategically timed, addressing critical gaps outlined in recent industry research:

• 95% of event teams now prioritize measurable ROI

• 74% of Fortune 1000 marketers plan to increase event budgets in 2025

• Demand for hybrid event capabilities is at an all-time high

"The event marketing space is booming, but mid-market teams are caught between overly complex platforms and underpowered tools," added Fakhruddin. "Eventify is built specifically to bridge that gap—fast, powerful, and designed for scale."

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DatChat Expands Global IP Footprint with New Canadian Patent as Myseum Prepares for Launch

DatChat, the secure messaging and social media company, has been granted Canadian Patent No. 3,149,004 for its content transformation technology—a move that strengthens its global IP portfolio ahead of the upcoming worldwide release of Myseum, the company’s flagship platform for private digital media sharing.

Already patented in the U.S. and with approvals incoming from Mexico and Europe, the technology—officially titled “Systems And Methods Of Transforming Electronic Content”—is central to Myseum’s privacy-first approach to media sharing and content longevity.

“This patent supports our broader vision as we prepare to launch Myseum globally this fall,” said Darin Myman, CEO of DatChat. “We’re bringing powerful privacy features and a new user experience that makes photo and video sharing secure, permanent, and even fun.”

Building a Legacy of Privacy

DatChat’s strategy hinges on owning the underlying tech behind its privacy-centric platforms. The new patent covers core functionality that enables transformation and secure control of electronic content—essentially allowing users to manipulate, encrypt, or expire media even after it’s shared.

The Myseum platform, available on iOS and Android (with desktop coming soon), is positioned as a “Timeless Digital Shoebox” that offers users:

• 50 GB of free storage

• Encrypted galleries and private collections

• Limited-access sharing

• Customizable feeds and family digital libraries

In a market dominated by short-term, ad-driven social media, Myseum introduces a more permanent, legacy-minded experience—a place where families and communities can archive and revisit digital memories securely and on their own terms.

Why This Patent Matters

The Canadian patent follows a string of international filings and marks DatChat’s 17th issued patent, expanding its IP stronghold across major markets. With another Notice of Allowance recently received from both the Mexican and European Patent Offices, the company is cementing its competitive moat as it transitions from traditional secure messaging to a multi-tiered, privacy-centric social ecosystem.

The company’s existing DatChat Messenger already lets users:

• Control message lifespan before or after sending

• Prevent screenshots

• Delete conversations remotely

• Hide encrypted content in plain sight

These features are now being extended—and evolved—within the Myseum platform.

While the privacy tech market is often defined by arms races between surveillance tools and protective countermeasures, DatChat is leaning into a different narrative: one centered around control, longevity, and personal legacy in the digital space.

By pairing patented technology with a consumer-first interface, the company isn’t just building another app—it’s shaping a new category: part-private messenger, part-social network, part-digital vault.

And with patents stacking up across the globe, DatChat is signaling that it plans to own the rails of this emerging privacy-first media landscape.

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