North & Warren, a leader in digital marketing for luxury brands, has officially announced its strategic acquisition of Interluxe Group, an experiential agency focused on luxury marketing. This move combines North & Warren's proprietary audience data and digital marketing capabilities with Interluxe Group's expertise in strategy, design, and in-person activations. The partnership will create a powerful marketing platform designed to drive growth for luxury brands by providing an end-to-end marketing solution.

A Unified Approach to Luxury Marketing

The acquisition allows North & Warren and Interluxe Group to offer a comprehensive range of services, including strategy, digital marketing, in-person activations, creative services, and content solutions. By leveraging the combined capabilities of both companies, luxury brands can enhance customer acquisition, improve conversion rates, and deepen brand affinity through highly targeted strategies aimed at affluent and high-net-worth audiences.

Building a Stronger Team Across North America and Europe

The integrated company will have a team of over 100 professionals across North America and Europe. Nick Van Sicklen and Matt Carroll, Co-Founders of North & Warren, will continue as Co-CEOs and members of the Board of Directors. Emma Gwyther, Founder and CEO of Interluxe Group, will continue to lead Interluxe Group while also joining the Board of Directors at North & Warren.

Unlocking New Capabilities for Luxury Brands

"We are thrilled to join forces with the Interluxe Group team. This partnership creates a one-of-a-kind offering in the luxury marketing industry," said Nick Van Sicklen. He emphasized that the combination of integrated strategies, digital marketing, content, and immersive experiences would deliver stronger results by increasing first-party data and enhancing brand outcomes.

Enhancing Client Offerings with Strategy and Design Expertise

Emma Gwyther, Founder and CEO of Interluxe Group, expressed excitement about merging Interluxe Group’s strategy and design strengths with North & Warren’s capabilities. This partnership promises to meet the evolving needs of luxury brands and open up new product partnership opportunities, strengthening the value the companies can offer to their clients.

Seamless Cultural and Strategic Fit

Co-CEO Matt Carroll highlighted the seamless cultural fit between the two companies, noting that both North & Warren and Interluxe Group were founded with the same mission: to help luxury brands connect with customers through exceptional content and immersive experiences. The combination of the two companies will further enhance their ability to deliver top-tier marketing solutions.

With this strategic acquisition, North & Warren and Interluxe Group are set to redefine the luxury marketing landscape by offering a comprehensive and data-driven approach to connecting luxury brands with their target audiences. This collaboration will drive growth for their clients, resulting in improved customer acquisition, conversion, and brand loyalty.