Syniverse and Adobe Collaborate to Enhance SMS Messaging for Businesses | Martech Edge | Best News on Marketing and Technology
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Syniverse and Adobe Collaborate to Enhance SMS Messaging for Businesses

marketing collaboration

Syniverse and Adobe Collaborate to Enhance SMS Messaging for Businesses

Syniverse and Adobe Collaborate to Enhance SMS Messaging for Businesses

Business Wire

Published on : Feb 17, 2025

Syniverse and Adobe have partnered to integrate Syniverse's SMS messaging into the Adobe Campaign omnichannel marketing platform. This collaboration enhances customer engagement by delivering personalized, targeted SMS messages worldwide, improving the overall customer experience and supporting businesses in creating long-term relationships.

Features and Benefits

  • Optimized Customer Engagement
    Through Adobe Campaign, businesses can use Syniverse’s SMS messaging solution to send real-time, personalized messages. This direct and effective communication channel helps brands deliver exclusive offers and promotions to their customers, enhancing customer loyalty and satisfaction.

  • Scalable Messaging Solution
    Syniverse's messaging solution can handle millions of messages per minute, offering scalability for businesses of all sizes. It supports both one-way and two-way messaging, allowing brands to interact with their customers in real time.

  • Global Reach with Compliance
    Syniverse’s solution supports global messaging, leveraging its expertise in navigating messaging regulations across regions. This ensures messages are securely delivered without being intercepted by spam filters, making the platform a trusted choice for worldwide communication.

  • Multimedia and Real-Time Translations
    Businesses can enhance their SMS campaigns with multimedia content and real-time text translations, offering a richer, more engaging experience for customers in different languages and regions.

  • Integration and Efficiency
    Syniverse’s SMS solution integrates seamlessly into Adobe Campaign via the SMPP over SSL protocol. This integration streamlines messaging operations by consolidating multiple systems into a single architecture, reducing complexity for businesses.

  • Volume Discounts and Global Network
    Organizations can take advantage of volume discounts when using Syniverse for messaging. With connections to over 800 mobile network operators (MNOs) and the ability to deliver 84 million messages an hour, Syniverse ensures efficient and widespread global messaging.

Syniverse’s SMS messaging solution, integrated into Adobe Campaign, offers businesses a powerful tool to enhance customer communication, drive engagement, and build strong relationships. With its scalability, global reach, and security features, this collaboration allows businesses to deliver personalized experiences to customers while ensuring compliance with global messaging regulations.