AdLib Media Group, a leading provider of DSP-agnostic media buying solutions, has announced the appointment of Will Batson as Head of Growth. This strategic hire highlights AdLib’s commitment to accelerating its growth and broadening the adoption of its omni-channel programmatic platform.

Features and Benefits

• Will Batson's Appointment
  Will Batson brings years of experience and proven success in the AdTech industry, having previously served as cofounder and CRO of Hudson MX. His ability to drive significant growth and manage large-scale operations will be crucial in advancing AdLib’s market presence. His leadership will help shape the company's go-to-market strategies and client base expansion.

• AdLib’s Platform
  The AdLib platform simplifies and automates cross-channel media buying for advertisers. It operates with a lean, scalable model that allows marketers to launch campaigns across multiple DSPs and channels quickly and efficiently. With features such as unified campaign management, real-time optimization, and dynamic budget allocation, AdLib enables marketers to maximize results and streamline operations.

• Batson’s Role and Impact
  As Head of Growth, Batson will focus on expanding AdLib's client base and enhancing its growth strategies, with the goal of helping advertisers drive superior outcomes while adapting to the rapidly evolving digital advertising space. His expertise is expected to play a key role in shaping AdLib’s future success.

With Will Batson at the helm of growth, AdLib is poised for significant expansion. The combination of his industry expertise and the company’s innovative platform will strengthen AdLib’s position as a leader in simplifying programmatic advertising, helping advertisers stay ahead in the competitive digital landscape.