News

Netcore’s 2025 Holiday Marketing Guide Argues Precision, Not Discounts, Will Decide Peak-Season Winners

Holiday retail has always been a stress test. But according to Netcore Cloud, the 2025 season may be the toughest—and most revealing—yet. The global customer engagement company has released The 2025 Holiday Marketing Guide: Tested Strategies to Convert Peak-Season Demand, a data-driven playbook built on millions of shopper interactions across markets. The message is blunt: peak-season growth is...

artificial intelligence 9 Dec 2025

Perion Integrates Perion One Platform With Amazon DSP to Boost Performance Advertising

Perion integrates its Perion One Platform with Amazon DSP, combining first-party data and AI creative to drive attention, engagement, and conversions. Perion Network is tightening its grip on performance-driven advertising.The company has announced a new integration between its Perion One Platform and Amazon DSP.The move targets advertisers navigating fragmented media and rising accountability...

digital marketing 8 Dec 2025

Madison Square Garden Sports Names Pellera Technologies Official New York Rangers Partner

MSG Sports partners with Pellera Technologies as an official Rangers sponsor, powering the Centennial Exhibit and expanding in-arena brand presence. Madison Square Garden Sports Corp. has secured a fresh technology partnership during a milestone season.The company announced Pellera Technologies as an Official Partner of the New York Rangers.The agreement aligns with the Rangers’ Centennial...

digital marketing 8 Dec 2025

Edgewater Wireless Taps Winning Media to Strengthen Digital Investor Outreach

Edgewater Wireless hires Winning Media for omnichannel digital marketing to boost investor visibility across programmatic, SMS, email, and podcasts. Edgewater Wireless Systems is sharpening its market visibility play.The company has engaged Winning Media LLC to deliver targeted digital marketing services.The move reflects growing pressure on public tech firms to control their digital...

digital marketing 8 Dec 2025

MM+M Reveals 40 Under 40 Class Highlighting the Future of Healthcare Marketing

MM+M unveils its seventh 40 Under 40 class, spotlighting emerging leaders reshaping healthcare marketing through innovation and inclusion. MM+M has announced its seventh annual 40 Under 40 class, and the timing feels deliberate.Healthcare marketing continues to face economic pressure, regulatory complexity, and rapid digital change.Against that backdrop, this year’s honorees signal resilience...

digital marketing 8 Dec 2025

AppLovin Heads to Nasdaq Investor Conference as AI Marketing Stakes Rise

AppLovin will join the Nasdaq Investor Conference in London, spotlighting AI-driven marketing strategy and growth outlook for investors. As marketing platforms race to prove their AI chops, AppLovin is stepping into the investor spotlight. The company will participate in a fireside chat at the Nasdaq 53rd Investor Conference in London.The session takes place on December 9, 2025, at 10:35 a.m...

digital marketing 8 Dec 2025

TextNow Hires Former SiriusXM and Pandora Exec Casey Forbes to Supercharge Ad Revenue and Free Wireless Expansion

TextNow is doubling down on its ad-supported wireless model with a major leadership hire. The free phone service provider has appointed Casey Forbes—an advertising veteran with deep experience across audio and digital platforms—as its new Senior Vice President of Sales. The move underscores TextNow’s push to grow its advertising ecosystem, drive revenue, and extend free mobile services to...

digital marketing 5 Dec 2025

LambdaTest Elevates Mudit Singh to Co-Founder as AI Testing Race Heats Up

LambdaTest is raising the stakes in the AI-driven testing arena. The company has promoted long-time growth leader Mudit Singh to Co-Founder, a move that underscores both his influence inside the company and LambdaTest’s ambition to dominate the next era of autonomous testing. The announcement arrives as the quality engineering market accelerates toward AI-first platforms, faster release cycles...

digital marketing 5 Dec 2025