FleishmanHillard has appointed Jim Joseph as Global Head of Brand Impact, reinforcing its commitment to driving business outcomes through strategic brand communications. In this role, Joseph will oversee brand strategy across B2B, B2C, and B2G audiences, leveraging FleishmanHillard’s expertise in data, intelligence, and industry insights.

Responsibilities & Vision

• Leading Global Brand Strategy: Overseeing brand initiatives across diverse market segments.
• Driving Business Impact: Prioritizing commercial success over traditional communications output.
• Enhancing Integration & Intelligence: Strengthening data-driven decision-making in branding efforts.
• Expanding Industry Reach: Utilizing expertise across multiple sectors to enhance client success.

Leadership Endorsement

J.J. Carter, President & CEO of FleishmanHillard, emphasized:

• The agency’s focus on delivering measurable business outcomes through brand work.
• Joseph’s experience across agencies and industries, making him ideal for this role.
• A vision to establish FleishmanHillard as the premier global destination for brand impact.

Joseph’s Industry Experience

• Ketchum: Held multiple roles, including U.S. CEO and Global CMO.
• IPG Health: Served as Chief Customer Solutions Officer.
• BCW: Former Global President.
• Saatchi & Saatchi Wellness, Lippe Taylor, GW Hoffman! Marketing: Held key leadership positions.
• Corporate Background: Started his career at Johnson & Johnson and Church & Dwight Co., Inc.
• Academia & Authorship: Adjunct instructor at NYU and author of four marketing books.

Strengthening FleishmanHillard’s Leadership Team

Joseph’s appointment follows:

• Della Sweetman’s promotion to President, Americas & Chief Strategy Officer.
• Six additional global leadership hires announced last year.
• New leadership roles in India, Texas, Thailand, and Singapore.
• Expanded expertise in Health & Life Sciences, Cybersecurity, and Responsible Business.

With Jim Joseph’s leadership, FleishmanHillard is elevating its Brand Impact offering, emphasizing strategic brand communication that drives tangible business outcomes. His expertise will strengthen the agency’s ability to integrate data, intelligence, and industry insights into powerful brand strategies.

Every online business struggles with email deliverability. Bounced emails, spam traps, and invalid addresses can damage your sender reputation and waste valuable resources. VerifiedEmail provides a reliable, real-time email verification solution, ensuring that your emails reach active recipients while reducing bounce rates.

How VerifiedEmail Works

• Real-Time Email Verification: Instantly validates individual email addresses and bulk lists.
• Comprehensive List Cleaning:
  • Removes duplicates.
  • Checks email syntax and domain validity.
  • Performs SMTP tests.
  • Scores email addresses with a proprietary algorithm.
• Seamless Integration: Connects with Zapier, HubSpot, Klaviyo, and other platforms through an easy-to-use API and website widget.

Why Email Verification Matters

• Reduces Bounce Rates: Prevents sending to inactive or fake addresses.
• Protects Sender Reputation: Avoids spam traps and improves email deliverability.
• Boosts Campaign Effectiveness: Ensures emails reach real users, increasing engagement and ROI.

Who Benefits from VerifiedEmail?

• E-commerce Brands: Improve customer communication and transactional email success rates.
• Digital Marketing Agencies: Enhance client email campaigns with verified lists.
• Sales Teams: Reach the right prospects and avoid wasted outreach efforts.

Features & Benefits

• 99% Accuracy Rate: Ensures a high level of precision.
• Flexible Pricing: Pay-as-you-go or subscription plans starting at $7 per 1,000 emails. Includes a free trial with 200 verification credits.
• Fast & Scalable: Process large lists quickly without compromising quality.
• Secure & Reliable: Built with privacy and security in mind, using industry-leading verification techniques.

VerifiedEmail is the ultimate solution for businesses looking to improve email deliverability, enhance campaign success, and protect their sender reputation. With powerful verification tools, seamless integrations, and cost-effective pricing, VerifiedEmail helps you focus on what matters—connecting with your audience.

Branding is more than just a logo - it’s the foundation of a business’s identity, impact, and success. BrandBoss Academy launches with a mission to help entrepreneurs, small businesses, and professionals create compelling brands that stand out, connect, and thrive. Through structured workshops and expert guidance, the academy provides a clear roadmap for brand transformation.

Who Can Benefit from BrandBoss Academy?

• Entrepreneurs & Startups: Establish a strong brand foundation.
• Small Business Owners: Stand out in competitive markets.
• Independent Professionals: Build a recognizable personal brand.
• Non-Profit Organizations: Strengthen brand messaging for greater impact.

A Step-by-Step Approach to Branding

BrandBoss Academy offers a structured framework through three core workshops:

1. BrandBoss Blueprint

• Define brand purpose, vision, and values.
• Identify target audience and market positioning.
• Establish brand clarity before moving forward.

2. BrandBoss Studio

• Develop a professional visual identity (logo, color palette, typography, and patterns).
• Ensure brand consistency across all platforms.
• Create brand assets that leave a lasting impression.

3. BrandBoss Launchpad

• Build a 12-month brand activation roadmap.
• Plan strategic marketing campaigns and audience engagement.
• Implement systems for sustainable brand growth.

BetaBoss Founders Club: Exclusive Free Access

To celebrate its launch, BrandBoss Academy is inviting early adopters to join the BetaBoss Founders Club—a limited-time beta program offering free lifetime access to its flagship workshops.

BetaBoss Benefits:

• Lifetime free access to all workshops.
• A complimentary brand strategy audit.
• Membership in a private community of like-minded entrepreneurs.
• The opportunity to shape the future of BrandBoss Academy.

How to Join

Beta enrollment begins with the Brand Discovery Lab, a foundational workshop designed to provide brand clarity. Approved beta users will unlock full access to the BrandBoss Blueprint and other exclusive benefits.

BrandBoss Academy is revolutionizing branding by making it accessible, structured, and results-driven. Whether you’re launching a new venture or refining your brand, this platform provides the clarity and tools you need to create an unforgettable brand.

Small businesses are the backbone of the global economy, but the landscape is rapidly evolving. Constant Contact’s latest Small Business Now report, based on insights from 1,600 small businesses across the U.S., U.K., Australia, and Canada, highlights how new entrepreneurs are adapting. The findings show a strong reliance on social media, growing interest in AI-driven marketing, and an optimistic yet realistic approach to economic challenges in 2025.

Findings from the Report

1. Optimism and Resilience Amid Economic Uncertainty

Despite economic headwinds, new SMBs remain confident about growth but acknowledge key challenges.

• 45% of new business owners feel very confident in their growth potential for 2025.
• 35% believe economic conditions will significantly impact their success.
• 52% identify customer acquisition as their biggest marketing challenge, followed by customer retention (28%) and learning new marketing technologies (27%).
• 95% of entrepreneurs say they would start their business again, with 71% feeling excited and 57% feeling proud to be small business owners.

2. Social-First Marketing, But a Push for Diversification

Social media dominates SMB marketing strategies, but many are now exploring other channels.

• 63% of SMBs rely on social media as their primary marketing channel.
• 54% plan to continue prioritizing social media in 2025.
• 33% see email marketing as an underutilized tool for converting leads and building long-term customer relationships.
• Only 15% leverage SMS marketing, despite its high engagement rates.

3. AI and Technology as Growth Drivers

New entrepreneurs increasingly turn to AI for marketing automation, personalization, and data analysis.

• 91% of new SMBs say technology has been essential to their business growth.
• 72% plan to integrate AI into their marketing strategies in 2025.
• 41% of the most confident SMB owners already use AI to analyze customer data.
• Top AI marketing use cases include:
  • Content creation & brainstorming (37%)
  • Customer data analysis (32%)
  • Personalized messaging (31%)
• 38% of SMBs plan to learn new marketing strategies and tools, while 28% will use AI/automation to overcome business challenges.

The 2025 small business landscape is defined by resilience, adaptability, and a tech-forward mindset. While social media remains the dominant marketing channel, SMBs recognize the importance of diversifying their strategies, embracing email and SMS marketing, and leveraging AI for efficiency and personalization. Constant Contact’s findings highlight that new entrepreneurs are not just surviving but actively redefining success in a changing economic environment.

The rise of aggressive adblockers has significantly impacted publishers, with 20-30% of total ad inventory now blocked—resulting in unmonetized impressions and lost revenue. To combat this challenge, Next Millennium, a leader in programmatic advertising, has partnered with Ad-Shield to help publishers recover revenue from ad-blocked traffic through its Full Stack Monetization Engine.

This collaboration enables publishers to serve ads to previously unreachable audiences, effectively addressing both traditional and brutal adblockers that bypass legacy recovery solutions.

Benefits of the Partnership

1. Addressing the Adblock Challenge

• 70% of blocked impressions come from aggressive "brutal" adblockers that traditional adblock recovery tools fail to counter.
• Ad-Shield's proprietary technology recovers lost ad inventory from both dark traffic (unmeasured ad-blocked impressions) and already addressable adblock traffic.
• Publishers using Next Millennium's Full Stack Monetization Engine can now serve high-quality ads to adblock users.

2. Proven Revenue Growth for Publishers

• Publishers leveraging this solution have experienced an 8-15% increase in daily ad revenue.
• Ad-Shield’s technology enhances conversion rates and ROI, ensuring publishers monetize previously lost impressions.
• The partnership allows publishers to focus on content creation rather than revenue recovery.

3. Seamless Integration & Premium Demand Access

• Next Millennium is a Google-certified partner, connecting publishers to premium demand sources through thousands of private deals and major ad exchanges.
• The Full Stack Monetization Engine integrates seamlessly into publishers' ad tech stack, optimizing revenue without disrupting user experience.
• Next Millennium functions as an extension of publishers' in-house teams, providing programmatic expertise and adaptable solutions.

Industry Leaders on the Partnership

"Through our partnership with Ad-Shield, we are empowering publishers with a sophisticated, all-in-one solution designed to manage every aspect of ad monetization."
— Lazar Rubin, CEO of Next Millennium

"Adblocked traffic represents a substantial challenge to publishers, but our technology has proven to effectively address and monetize the full range of adblock traffic, generating material revenue uplift."
— Dustin Cha, Co-Founder & CSO of Ad-Shield

The Next Millennium x Ad-Shield partnership is a game-changer for publishers looking to combat adblockers, reclaim lost revenue, and optimize their ad monetization strategies. By integrating Ad-Shield’s cutting-edge technology, publishers can serve ads to previously blocked audiences, improve ROI, and future-proof their advertising revenue streams.

Violet PR, PRSA’s "Best Boutique Agency" of 2024, has unveiled a bold new rebrand, reinforcing its expertise in economic development and real estate PR. The New Jersey-based agency's refreshed website, logo, and social media presence highlight its data-driven and creative approach to securing high-impact media coverage for cities, states, and global organizations.

"Our refreshed brand and 'We Write the Future' tagline reflect the resilience and innovation that define our work," said April Mason, President and Founder of Violet PR. "It’s a promise to the communities, businesses, and organizations we serve that we are committed to telling their stories to the world."

Why the Rebrand Matters

1. A Clear Focus on Economic Growth & Talent Attraction

• With 2024's shifting global priorities, AI advancements, and policy changes, economic development messaging has never been more critical.
• Violet PR is doubling down on its role as a key strategic partner for cities, states, and countries seeking to position themselves for growth, investment, and innovation.

2. Industry-Leading PR Results

• In 2024 alone, Violet PR secured 1,679 earned media placements for its clients.
• The agency’s media outreach reached an estimated 33 billion people worldwide, amplifying economic development success stories on a global scale.

"Few public relations agencies understand how to bring complex economic and real estate development narratives to market as carefully and as effectively as we do," said Christina Forrest, Vice President of Violet PR.

3. High-Profile Clients & Geographic Reach

• Violet PR represents states such as Georgia, New Jersey, North Carolina, and Oklahoma.
• The agency also works with leading metro areas, including:
  • Buffalo, NY
  • Kansas City, MO
  • Lehigh Valley, PA
  • Newark, NJ
  • Pittsburgh, PA
  • Lincoln, NE
  • Topeka, KS

Recent Media Highlights

Violet PR’s storytelling expertise has led to major media placements, including:

• Forbes: Featured Newark’s surging tech scene, vibrant arts sector, and infrastructure growth.
• Nasdaq TradeTalks: Interviewed Brooklyn Navy Yard Development Corp. CEO Lindsay Greene on the evolving energy industry landscape.
• POLITICO Tech Podcast: Hosted Oklahoma Gov. Kevin Stitt, positioning the state as a leader in technology, energy, and advanced manufacturing.

With its revitalized brand identity, Violet PR is reinforcing its role as a top PR partner for economic development and real estate organizations. As cities and states compete for talent, investment, and innovation, the firm remains committed to delivering strategic storytelling that shapes the future of economies and communities worldwide.

As digital marketing agencies struggle with declining lead flow from traditional directories, a new player is rewriting the rules. Moonfruit.com, a high-authority platform (DA 83) relaunched in fall 2024, is rapidly gaining traction as a top directory for marketing agencies looking to improve SEO rankings, visibility, and lead generation.

With traditional directories experiencing traffic declines and rising costs, Moonfruit is positioning itself as the next evolution—offering agencies a fresh, growth-focused alternative with real, measurable benefits.

"The digital directory landscape has become stagnant, overpriced, and ineffective for many top digital marketing agencies," said Jason Porter at Moonfruit. "We built Moonfruit to be the fresh, aggressive alternative—one that's designed for growth and early adopters who recognize the power of getting in at the right time."

Why Digital Agencies Are Choosing Moonfruit

1. High-Authority SEO Benefits

• Agencies listed on Moonfruit receive instant high-value backlinks, improving search rankings and domain authority.
• With a domain authority of 83 (DA 83), Moonfruit is rapidly gaining search visibility, helping agencies outperform competitors.

2. Early-Bird Pricing & First-Mover Advantage

• Founding members lock in the best rates before prices increase with demand.
• Agencies that join early secure premium placement, ensuring maximum visibility before competitors flood in.

3. Growing SEO Momentum

• Moonfruit is already ranking well on Google and climbing toward dominance in key search terms.
• The platform is actively investing in SEO, making it a stronger alternative to directories with declining traffic.

4. A Better Alternative to Outdated Directories

• Traditional directories charge high fees with diminishing returns—Moonfruit is designed for long-term growth.
• The platform focuses on lead generation, exposure, and measurable marketing success, rather than just listings.

How Moonfruit is Changing the Game

Unlike generic directories, Moonfruit isn’t just a listing service—it’s a strategic SEO powerhouse designed to elevate digital marketing agencies.

"We’re shaping a platform that delivers real value," said Porter. "Moonfruit isn't about just listing your agency; it's about positioning your business for success in an evolving digital landscape."

For digital marketing agencies looking to boost visibility, improve SEO, and gain sustainable leads, Moonfruit offers a powerful, first-mover advantage. As the directory landscape evolves, agencies that adapt early will reap the benefits of high-authority exposure, better rankings, and long-term growth.

OpsGuru has announced its achievement of the AWS Small and Medium Business Competency, a designation that recognizes its expertise in helping SMBs leverage AWS solutions for growth and innovation. This distinction highlights OpsGuru’s ability to address SMB-specific challenges with customized cloud, AI, and modernization strategies.

"OpsGuru is incredibly proud to achieve the AWS Small and Medium Business Competency," said Ryan Smyth, President & CEO of OpsGuru. "This achievement underscores our commitment to delivering tailored cloud solutions, including AI-powered tools, that empower SMBs to thrive."

How OpsGuru Helps SMBs Succeed on AWS

The AWS Competency Program identifies best-in-class AWS Partners with deep industry expertise. With this recognition, OpsGuru provides specialized solutions tailored to SMB needs, including:

1. Data Modernization & Generative AI

• Helps SMBs harness AI and modern data tools to extract insights, enhance decision-making, and drive business innovation.

2. Cloud Migration & Modernization

• Moves beyond traditional “lift and shift” strategies by modernizing applications and infrastructure for security, agility, and cost efficiency.

3. Cloud-Native Development

• Enables development teams to build, deploy, and manage scalable applications using modern AWS technologies and best practices.

4. Managed Cloud Operations

• Provides 24/7/365 monitoring and cost optimization, allowing SMBs to focus on their core business while ensuring cloud security and performance.

Customer Success: Driving Business Growth with AWS

OpsGuru’s expertise has delivered real business impact for SMBs.

"OpsGuru has been a true partner in our cloud journey," said Troy Heibein, Chief Commercial Officer of StellarAlgo. "Their proactive support and expert guidance keep us ahead of the curve. We're thrilled to see them recognized for their outstanding work with SMBs."

With its AWS SMB Competency, OpsGuru reinforces its position as a trusted cloud partner for small and medium-sized businesses. Whether it’s leveraging AI, optimizing cloud operations, or modernizing infrastructure, OpsGuru empowers SMBs to scale efficiently and innovate confidently in the AWS ecosystem.