News

ChatB2B Podcast Launches to Help Marketers Navigate AI’s Impact on B2B Strategy

AI’s rapid acceleration isn’t just reshaping B2B marketing workflows—it’s forcing organizations to rethink how decisions get made. That’s the premise behind ChatB2B, a new weekly podcast designed for B2B practitioners who want sharper clarity and stronger perspectives as the industry moves through a pivotal technological shift. Hosted by Andrew Au, Co-CEO of Intercept and a recognized technology...

digital marketing 3 Dec 2025

Klaviyo’s BFCM 2025 Report Shows Loyalty—and AI—Outperform Discounts

Klaviyo’s 2025 BFCM Report shows loyalty and AI personalization driving $3.8B in revenue as discounts fall and intentional shopping surges. Klaviyo has released its 2025 BFCM Recap Report, and the results upend years of retail assumptions. Instead of aggressive markdowns fueling demand, this year’s record-setting performance was powered by repeat buyers, AI-driven personalization, and a more...

digital marketing 3 Dec 2025

Attentive Posts Record-Breaking Cyber Week as AI Personalization Takes Center Stage

Attentive reports its strongest Cyber Week ever, driving nearly $2B in revenue as AI-powered personalization boosts performance across SMS, email, and push. Attentive has capped Cyber Week with its strongest performance to date, delivering nearly $2 billion in revenue for more than 8,000 brands. The AI-driven marketing platform pushed out 5.7 billion SMS, email, and push messages, marking a 46%...

digital marketing 3 Dec 2025

Category Communications Elevates Rachael D’Amore to Vice President and Partner

Category Communications, one of Canada’s emerging PR agencies, has promoted Rachael D’Amore to Vice President and Partner. The move marks a strategic leadership expansion as the firm positions itself as a top choice for changemakers across technology, real estate, and financial services. The agency launched in 2024 and has been scaling at a notable pace. It has secured clients such as Clutch...

digital marketing 3 Dec 2025

Tails Told: Postmedia Launches a Digital Tribute Platform for Pet Lovers

Postmedia Network Inc. has introduced Tails Told, a digital platform designed to help pet owners honour the animals that shaped their lives. The launch expands Postmedia’s growing portfolio of consumer-facing storytelling tools and builds on the success of Lives Told, the company’s biography service. Tails Told converts personal memories into polished digital tributes. Users can submit photos and...

digital marketing 3 Dec 2025

IPTA Launches NCCA-Accredited CPT and Nutrition Certifications, Expanding Access to Science-Backed Fitness Education

The fitness certification market just gained a serious new contender. The International Personal Trainer Academy (IPTA) has officially launched its NCCA-accredited Certified Personal Trainer (CPT) and Certified Nutrition Specialist (CNS) programs—two offerings aimed at shaking up an industry long criticized for high costs, uneven quality, and outdated study tools. For aspiring trainers and...

digital marketing 2 Dec 2025

AppLovin to Spotlight Its AI-Driven Marketing Platform at UBS Global Tech Conference

AppLovin is heading to the UBS Global Technology and AI Conference, signaling renewed momentum behind its rapidly expanding AI-driven marketing platform. The company will participate in a fireside chat on December 2, 2025, where executives are expected to discuss growth strategy, product innovation, and the rising influence of AI in performance marketing. The session begins at 10:55 a.m. MT in...

digital marketing 2 Dec 2025

Cinema Ads Get a Performance Upgrade as NCM Integrates with TransUnion’s Cross-Platform Attribution

Cinema advertising just secured a bigger seat at the performance table. National CineMedia (NCM), the largest cinema advertising network in the US, has partnered with TransUnion to plug theatrical exposure data directly into TransUnion’s cross-platform attribution engine. The move brings cinema into the same measurement ecosystem as digital, CTV, social, and linear channels—an overdue shift in an...

digital marketing 2 Dec 2025