Violet PR, PRSA’s "Best Boutique Agency" of 2024, has unveiled a bold new rebrand, reinforcing its expertise in economic development and real estate PR. The New Jersey-based agency's refreshed website, logo, and social media presence highlight its data-driven and creative approach to securing high-impact media coverage for cities, states, and global organizations.

"Our refreshed brand and 'We Write the Future' tagline reflect the resilience and innovation that define our work," said April Mason, President and Founder of Violet PR. "It’s a promise to the communities, businesses, and organizations we serve that we are committed to telling their stories to the world."

Why the Rebrand Matters

1. A Clear Focus on Economic Growth & Talent Attraction

• With 2024's shifting global priorities, AI advancements, and policy changes, economic development messaging has never been more critical.
• Violet PR is doubling down on its role as a key strategic partner for cities, states, and countries seeking to position themselves for growth, investment, and innovation.

2. Industry-Leading PR Results

• In 2024 alone, Violet PR secured 1,679 earned media placements for its clients.
• The agency’s media outreach reached an estimated 33 billion people worldwide, amplifying economic development success stories on a global scale.

"Few public relations agencies understand how to bring complex economic and real estate development narratives to market as carefully and as effectively as we do," said Christina Forrest, Vice President of Violet PR.

3. High-Profile Clients & Geographic Reach

• Violet PR represents states such as Georgia, New Jersey, North Carolina, and Oklahoma.
• The agency also works with leading metro areas, including:
  • Buffalo, NY
  • Kansas City, MO
  • Lehigh Valley, PA
  • Newark, NJ
  • Pittsburgh, PA
  • Lincoln, NE
  • Topeka, KS

Recent Media Highlights

Violet PR’s storytelling expertise has led to major media placements, including:

• Forbes: Featured Newark’s surging tech scene, vibrant arts sector, and infrastructure growth.
• Nasdaq TradeTalks: Interviewed Brooklyn Navy Yard Development Corp. CEO Lindsay Greene on the evolving energy industry landscape.
• POLITICO Tech Podcast: Hosted Oklahoma Gov. Kevin Stitt, positioning the state as a leader in technology, energy, and advanced manufacturing.

With its revitalized brand identity, Violet PR is reinforcing its role as a top PR partner for economic development and real estate organizations. As cities and states compete for talent, investment, and innovation, the firm remains committed to delivering strategic storytelling that shapes the future of economies and communities worldwide.