The rise of aggressive adblockers has significantly impacted publishers, with 20-30% of total ad inventory now blocked—resulting in unmonetized impressions and lost revenue. To combat this challenge, Next Millennium, a leader in programmatic advertising, has partnered with Ad-Shield to help publishers recover revenue from ad-blocked traffic through its Full Stack Monetization Engine.

This collaboration enables publishers to serve ads to previously unreachable audiences, effectively addressing both traditional and brutal adblockers that bypass legacy recovery solutions.

Benefits of the Partnership

1. Addressing the Adblock Challenge

• 70% of blocked impressions come from aggressive "brutal" adblockers that traditional adblock recovery tools fail to counter.
• Ad-Shield's proprietary technology recovers lost ad inventory from both dark traffic (unmeasured ad-blocked impressions) and already addressable adblock traffic.
• Publishers using Next Millennium's Full Stack Monetization Engine can now serve high-quality ads to adblock users.

2. Proven Revenue Growth for Publishers

• Publishers leveraging this solution have experienced an 8-15% increase in daily ad revenue.
• Ad-Shield’s technology enhances conversion rates and ROI, ensuring publishers monetize previously lost impressions.
• The partnership allows publishers to focus on content creation rather than revenue recovery.

3. Seamless Integration & Premium Demand Access

• Next Millennium is a Google-certified partner, connecting publishers to premium demand sources through thousands of private deals and major ad exchanges.
• The Full Stack Monetization Engine integrates seamlessly into publishers' ad tech stack, optimizing revenue without disrupting user experience.
• Next Millennium functions as an extension of publishers' in-house teams, providing programmatic expertise and adaptable solutions.

Industry Leaders on the Partnership

"Through our partnership with Ad-Shield, we are empowering publishers with a sophisticated, all-in-one solution designed to manage every aspect of ad monetization."
— Lazar Rubin, CEO of Next Millennium

"Adblocked traffic represents a substantial challenge to publishers, but our technology has proven to effectively address and monetize the full range of adblock traffic, generating material revenue uplift."
— Dustin Cha, Co-Founder & CSO of Ad-Shield

The Next Millennium x Ad-Shield partnership is a game-changer for publishers looking to combat adblockers, reclaim lost revenue, and optimize their ad monetization strategies. By integrating Ad-Shield’s cutting-edge technology, publishers can serve ads to previously blocked audiences, improve ROI, and future-proof their advertising revenue streams.