FleishmanHillard has appointed Jim Joseph as Global Head of Brand Impact, reinforcing its commitment to driving business outcomes through strategic brand communications. In this role, Joseph will oversee brand strategy across B2B, B2C, and B2G audiences, leveraging FleishmanHillard’s expertise in data, intelligence, and industry insights.

Responsibilities & Vision

• Leading Global Brand Strategy: Overseeing brand initiatives across diverse market segments.
• Driving Business Impact: Prioritizing commercial success over traditional communications output.
• Enhancing Integration & Intelligence: Strengthening data-driven decision-making in branding efforts.
• Expanding Industry Reach: Utilizing expertise across multiple sectors to enhance client success.

Leadership Endorsement

J.J. Carter, President & CEO of FleishmanHillard, emphasized:

• The agency’s focus on delivering measurable business outcomes through brand work.
• Joseph’s experience across agencies and industries, making him ideal for this role.
• A vision to establish FleishmanHillard as the premier global destination for brand impact.

Joseph’s Industry Experience

• Ketchum: Held multiple roles, including U.S. CEO and Global CMO.
• IPG Health: Served as Chief Customer Solutions Officer.
• BCW: Former Global President.
• Saatchi & Saatchi Wellness, Lippe Taylor, GW Hoffman! Marketing: Held key leadership positions.
• Corporate Background: Started his career at Johnson & Johnson and Church & Dwight Co., Inc.
• Academia & Authorship: Adjunct instructor at NYU and author of four marketing books.

Strengthening FleishmanHillard’s Leadership Team

Joseph’s appointment follows:

• Della Sweetman’s promotion to President, Americas & Chief Strategy Officer.
• Six additional global leadership hires announced last year.
• New leadership roles in India, Texas, Thailand, and Singapore.
• Expanded expertise in Health & Life Sciences, Cybersecurity, and Responsible Business.

With Jim Joseph’s leadership, FleishmanHillard is elevating its Brand Impact offering, emphasizing strategic brand communication that drives tangible business outcomes. His expertise will strengthen the agency’s ability to integrate data, intelligence, and industry insights into powerful brand strategies.