Publicis Groupe has announced the acquisition of Lotame, the world’s leading independent identity and data solution, reinforcing its AI-driven strategy. This acquisition integrates Lotame’s extensive data marketplace with Epsilon’s identity capabilities, strengthening Publicis Groupe’s global reach, audience precision, and data-driven marketing solutions.

Benefits of the Acquisition

1. Expanding Global Identity Reach

• Lotame’s 1.6 billion IDs and 100+ data sources will merge with Publicis Groupe’s existing 2.3 billion global profiles.
• The combination will provide 91% coverage of adult internet users worldwide, enhancing marketers’ ability to deliver highly personalized engagement.
• The newly expanded identity graph will allow brands to connect with consumers across 109 countries with greater accuracy.

2. Strengthening AI-Powered Personalization

• By integrating Lotame’s identity data with Epsilon’s AI-driven solutions, Publicis will enhance its ability to connect, analyze, and activate data for real-time audience engagement.
• AI-powered marketing will enable brands to optimize personalized messaging across all channels, from paid media (PESO) to content production.
• Clients gain a competitive advantage in AI-driven marketing, ensuring their strategies remain future-proof.

3. Lotame’s Role in Regional Expansion

• Lotame will expand Epsilon’s presence in APAC and EMEA, strengthening Publicis’ regional data and identity capabilities.
• Its interoperable identity solutions will support publishers, data partners, and brands in scaling their digital marketing efforts globally.

4. Enhanced Talent & Expertise

• Lotame’s 19 years of expertise in data-driven marketing will complement Publicis’ AI-powered transformation.
• The integration will be supported by Lotame’s team of data scientists, engineers, and market specialists, accelerating product development and innovation.

Leadership Insights on the Acquisition

Arthur Sadoun, Chairman & CEO, Publicis Groupe:

“In the age of AI, the name of the game is connect or die. By integrating Lotame with Epsilon, we are reinforcing our industry-leading identity graph, allowing clients to engage with 91% of online adults—safely and transparently. This is how we make CoreAI a reality, positioning Publicis as the world’s largest advertising group leading in every KPI.”

Andy Monfried, CEO, Lotame:

“We’ve built one of the most trusted and adopted identity solutions in the industry. Joining Publicis and Epsilon will allow us to deliver the next generation of connected identity, ensuring global interoperability, connectivity, and privacy in digital marketing.”

The Publicis-Lotame acquisition marks a major milestone in AI-powered marketing and identity-driven advertising. By combining Lotame’s data expertise with Epsilon’s AI and identity capabilities, Publicis strengthens its leadership in precision marketing, global audience reach, and data connectivity. As the industry moves toward AI-driven engagement, this acquisition ensures Publicis clients have the most advanced data solutions to drive measurable business outcomes.