AI-driven search is revolutionizing how brands are discovered online. With 58% of consumers relying on AI for recommendations and the AI market growing 37% annually, businesses that optimize their AI visibility now will gain a competitive edge. Semrush Holdings, Inc. introduces AI Optimization (AIO)—the first enterprise solution to track, control, and enhance brand presence across AI-powered search platforms like ChatGPT, Perplexity, Claude, Gemini, and DeepSeek.

Features of Semrush’s AI Optimization (AIO)

1. Gain AI Visibility at Scale

• Track, analyze, and benchmark brand mentions across top AI search engines and foundation models.
• Get real-time insights into brand portrayal in AI-generated search results.

2. Maintain Strategic Brand Control

• Monitor AI-driven content for inaccuracies and inconsistencies.
• Ensure messaging alignment across multiple AI platforms.
• Review sources influencing LLM-generated content and proactively shape brand perception.

3. Turn AI Insights into Actionable Growth

• Leverage AI-driven analytics to refine digital strategies and brand positioning.
• Identify competitive opportunities and optimize content for AI search discovery.
• Ensure brands appear in critical AI-driven recommendations rather than being overlooked.

Shaping the Future of AI Search Optimization

"AI search is already making decisions about your brand. Semrush’s AI Optimization puts marketers back in control, turning AI search from an unpredictable risk into a strategic asset." – Marcus Tober, SVP of Enterprise Solutions, Semrush

"For the first time, businesses can directly track how AI search engines and LLMs portray their brand, correct inaccuracies, and ensure they appear in AI-driven recommendations. AIO gives businesses the power to reclaim control of their AI presence." – Andrew Warden, CMO, Semrush

As AI search continues to reshape brand discovery, Semrush’s AI Optimization (AIO) provides businesses with the tools to monitor, control, and optimize their AI-driven visibility. Brands that act now will lead the AI-first landscape, while those that wait risk losing market presence.