News

Cvent Buys Goldcast to Turn Events Into Always-On Video Engines

Cvent has spent years owning the logistics and analytics behind enterprise events. Now it wants to own what happens after the event ends. The meetings, events, and hospitality technology leader has acquired Goldcast, a fast-growing B2B video platform known for helping marketers turn webinars and virtual events into polished, on-brand video content. The deal signals a clear shift in how event...

technology 16 Dec 2025

Akeneo Sweeps 2025 Analyst and User Rankings, Signaling a Shift in PIM

AI claims, external validation still matters. In 2025, Akeneo collected a notable set of analyst awards, customer-review wins, and industry recognition that together point to a larger story: product information management (PIM) is becoming a growth lever, not just back-office plumbing. The Product Experience (PX) company announced a sweep of recognitions across analyst firms, peer-reviewed...

customer experience management 16 Dec 2025

CREATIP Wins Gold as Independent Agency of the Year at 2025 AOY Awards

Independent agencies don’t often dominate the biggest stages in Asia-Pacific marketing. When they do, it usually signals something bigger than a strong year of campaigns. That’s the context behind CREATIP’s latest recognition. The Korea-based digital marketing agency has won Gold in the Independent Agency of the Year category and Silver for Performance Marketing Agency of the Year at the 2025...

digital marketing 16 Dec 2025

PAN Launches B2B Web Services to Turn Websites Into Measurable Growth Engines

For years, B2B websites have been treated as static brand destinations—important, but often disconnected from how buyers actually research, evaluate, and decide. PAN believes that era is over. The global, data-driven marketing and PR agency has launched PAN B2B Web Services, a new offering designed to help B2B tech and healthcare brands rethink their websites as living, measurable growth engines...

marketing 16 Dec 2025

JamLoop Names Jeff Fagel CMO as It Doubles Down on Performance-Driven CTV

Connected TV is no longer just where brands go to build awareness. Increasingly, it’s where they expect proof. That shift is central to JamLoop’s latest leadership move. The CTV-first advertising platform has named Jeff Fagel as its new Chief Marketing Officer, while promoting longtime marketing leader Oksana Korsakova to Chief Operating Officer. Together, the appointments signal JamLoop’s intent...

advertising 16 Dec 2025

Blueshift Unveils Compass & Launchpad to Make AI Marketing Actually Usable

AI has promised to make marketing faster, smarter, and more personalized for years. In practice, many tools have added dashboards, alerts, and complexity—leaving marketers buried in data instead of acting on it. Blueshift thinks it has a fix. The AI-powered customer engagement company has launched Compass and Launchpad, a new generation of AI agents designed to eliminate operational friction and...

artificial intelligence 16 Dec 2025

OptiPrime Launches OptiDev to Turn AI Prototypes Into Business-Ready Apps

AI can write code in seconds. Turning that code into something a business can actually use? That’s still where most teams hit a wall. OptiPrime, the company behind digital signage platform OptiSigns—used by more than 36,000 organizations—wants to close that gap. This week, the company introduced OptiDev (optidev.ai), an AI-first application-building platform designed to help businesses move...

artificial intelligence 16 Dec 2025

CSG Xponent Wins Industry Praise as Brands Demand Real-Time, AI-Driven Customer Journeys

As customer journeys grow more fragmented and expectations climb, CSG is staking a clear claim in the crowded customer engagement market. The company announced that its flagship platform, CSG Xponent, has earned multiple third-party honors for customer journey management, analytics, and personalization—recognition that reinforces its positioning as a full-service, real-time engagement platform...

customer experience management 15 Dec 2025