Net Influencer, a leading global platform for news and insights on the creator economy, has appointed Anthon Garcia as Senior Editor. In his new role, Garcia will shape editorial strategy, expand partnerships, and mentor junior editors for Net Influencer and its flagship newsletter, Influencer Weekly.

Anthon Garcia: A Seasoned Journalist with Global Expertise

Garcia brings 20+ years of journalism experience across the Philippines, United States, and the Middle East. His background includes:

Editorial Roles – Contributing editor for Economy Middle East and Inc Arabia.
Global Business & Digital Media Insights – Deep expertise in business trends, media evolution, and the creator economy.
Journalism Training – Trained under Maria Ressa, Nobel Laureate and former CNN Jakarta Bureau Chief, in news reportage, storytelling, and editorial leadership.

"I’m excited to join Net Influencer at such a pivotal time. As Senior Editor, I look forward to strengthening our editorial strategy, expanding partnerships, and mentoring the next generation of writers," — Anthon Garcia, Senior Editor, Net Influencer

A Growing Leader in Creator Economy Journalism

The creator economy—comprising influencers, content creators, brands, and platforms—continues to transform industries worldwide. Net Influencer has been a trusted source for:

Industry Trends & Business Intelligence – In-depth reporting on influencer marketing, digital media, and e-commerce.
Actionable Insights for Creators & Brands – Providing practical guidance for creators and the businesses engaging with them.
Global Influence & Thought Leadership – Expanding its reach and expertise with strategic editorial leadership.

"Anthon’s experience and vision make him the ideal leader to guide our editorial expansion. His leadership will help us deliver even more valuable insights to creators and brands worldwide," — David Adler, Managing Director, Net Influencer

Driving the Next Phase of Growth

Under Garcia’s leadership, Net Influencer aims to:

Enhance content depth & quality – Strengthening news coverage, analysis, and expert insights.
Expand partnerships & collaborations – Connecting with influencers, brands, and industry leaders.
Support emerging writers & editors – Fostering journalistic excellence in the creator economy space.

With rising demand for in-depth creator economy reporting, Net Influencer’s expansion positions it as a premier source for industry insights.

As Anthon Garcia steps into his new role, Net Influencer is set to scale its global impact, content strategy, and thought leadership in the creator economy. His expertise will help drive growth, innovation, and valuable industry insights for both creators and businesses navigating this dynamic space.

In today’s competitive digital landscape, businesses must maintain a strong online presence. While strategies like SEO, PPC, and social media marketing are well-known, white label SEO has emerged as a game-changing solution for agencies looking to scale without in-house overhead.

What is White Label SEO?

White label SEO enables agencies to outsource SEO services to specialized providers while delivering results under their own brand. This approach allows them to offer high-quality SEO solutions without hiring an in-house team or developing specialized expertise.

Why White Label SEO is Gaining Popularity

Cost-Effective – Eliminates the expenses of hiring and maintaining an in-house SEO team.
Expertise & Specialization – Leverages industry-level expertise to deliver top-tier SEO strategies.
Focus on Core Business – Agencies can concentrate on client relationships and strategic growth.
Comprehensive Solutions – Providers offer keyword research, on-page and off-page SEO, link building, and analytics.
Branding Control – Agencies can rebrand and resell the services while maintaining their reputation.

“White label SEO services empower agencies to expand their business offerings without overhead,” – Gurpreet Singh, CEO of Softtrix

How White Label SEO Bridges the Expertise Gap

Many businesses struggle with SEO due to its technical complexity and evolving algorithms. White label SEO services provide:

Full-Service Optimization – From technical SEO to content marketing and link-building.
Tailored Strategies – Custom solutions to align with business goals.
Data-Driven Insights – Advanced analytics and SEO reporting for performance tracking.

The Future of White Label SEO

As SEO and digital marketing continue evolving, white label services are set to become even more essential. Key trends include:

Increased Customization – Agencies will demand flexible, tailored SEO solutions.
AI & Advanced Tech Integration – White label SEO will incorporate AI-powered insights for predictive analysis.
Quality Content Focus – Providers will emphasize high-quality, user-intent-driven content.

White label SEO is a strategic asset for agencies aiming to scale services, reduce costs, and enhance client offerings. As a trusted provider, Softtrix delivers tailored white label SEO solutions, helping businesses navigate the complexities of the online world.

Tinuiti, the largest independent full-funnel marketing agency, has announced its partnership with FERMÀT, a leading commerce experience platform. This collaboration aims to revolutionize shoppable, native-style content, optimizing conversions and enhancing the customer journey from ad to checkout.

What This Partnership Means for Brands

Through FERMÀT, Tinuiti’s clients on Shopify and Salesforce Commerce Cloud gain access to a seamless integration of ads, landing pages, merchandising, and checkout—all in one platform. This results in:

Higher campaign performance through AI-driven content and real-time user-generated content.
Seamless shopping experiences that align with paid media strategies.
Optimized conversions using automated pricing and bundling strategies.

"Tinuiti is the only agency in FERMÀT’s Prime Tier—a testament to our commitment to innovation and performance."

- Jeremy Cornfeldt, President, Tinuiti

Benefits of Tinuiti x FERMÀT

Scalable E-Commerce Experiences
Brands can create personalized, high-performing landing pages without backend development, thanks to FERMÀT’s no-code solution.

Better Strategic Control
Agencies can align ad campaigns with customer experience, reducing unpredictable performance fluctuations.

AI-Optimized Performance
FERMÀT enables A/B testing of pricing, bundling, and funnel strategies, improving conversion rates and marketing efficiency.

“Partnering with Tinuiti is a game changer—we're closing the gap between ad-level creative and marketing efficiency.”

- Rishabh Jain, CEO, FERMÀT

Upcoming Events & Industry Recognition

Tinuiti, FERMÀT & Disco at ShopTalk 2025 – The trio will present groundbreaking e-commerce innovations at one of the year’s biggest retail events.
Forrester Wave™ Recognition – Tinuiti received top scores in Media Planning, Attribution, and Pricing Transparency, validating its next-best-customer approach.

This partnership cements Tinuiti’s leadership in full-funnel performance marketing, empowering brands with next-generation AI-driven commerce experiences. As media, commerce, and marketing continue evolving, Tinuiti & FERMÀT are redefining digital success.

In a strategic move to expand its digital marketing capabilities, Dialog, a leader in business strategy, has acquired Magnetika, an AI-powered marketing agency specializing in startups and mid-sized businesses. This acquisition merges enterprise-level expertise with AI-driven agility, promising to revolutionize how businesses connect, engage, and grow.

Objectives of the Acquisition

Boost ROI & Marketing Impact – AI-driven optimization will accelerate campaign performance, audience reach, and engagement.
Deliver Smarter, More Agile Marketing Solutions – Combining data-driven AI insights with strategic expertise to enhance business success.
Drive Innovation at Scale – Expanding talent and technology to redefine marketing effectiveness.

“Together, we will take content generation and messaging strategies to the next level, combining AI prowess with a very human touch.”

- Bob Gutermuth, Founder & President, Dialog

Why This Merger Matters

Magnetika’s AI Edge
Magnetika has pioneered AI-powered marketing, enabling businesses to execute personalized, data-driven campaigns that drive measurable growth.

Dialog’s Enterprise Expertise
Dialog’s Conversation Science™ platform has leveraged machine learning and NLP for over a decade, providing Fortune 500 companies with insights into customer narratives.

The Future of AI-Optimized Marketing
With this merger, businesses will benefit from enhanced marketing strategies, including:
Advanced Analytics & AI-powered Optimization
Account-Based Marketing (ABM) for targeted engagement
Creative & Content Strategies powered by AI

“Our expertise in AI-driven marketing aligns perfectly with Dialog's vision of digital transformation. Together, we will redefine business marketing.”

- Valerie Hausladen, CEO, Magnetika

By integrating Magnetika’s AI-driven marketing approach with Dialog’s strategic capabilities, this acquisition sets a new benchmark for intelligent, results-driven digital marketing.

The digital advertising landscape is changing. Stricter privacy regulations, rising consumer expectations, and diminishing targeting accuracy mean that creative quality and multicultural analysis are no longer optional—they are essential.

“Advertising today isn’t just about who you reach. It’s about how your message lands.”

- Akaash Ramakrishnan, CEO & Co-Founder, AdSkate

The Shift Toward Creative-Driven Performance

Creative accounts for 75% of campaign success (McKinsey), yet many brands still rely on outdated targeting methods.
Ignoring cultural nuances leads to disconnected messaging, missed opportunities, and lower engagement.
AdSkate’s AI-driven creative analysis helps brands optimize visuals, language, and cultural cues to improve ad resonance.

How Creative and Cultural Analysis Improve Performance

Case Study: Multicultural Digital Campaign for a Beverage Brand

AdSkate analyzed a campaign and discovered:
Fruit & cocktail imagery boosted CTR by 53%
Social drinking scenes increased performance by 60%
Messaging on “clean ingredients” lowered CPC by 40%

Takeaway: Small creative decisions significantly impact engagement and ad efficiency.

The Role of Language and Cultural Nuance

Regional dialects & phrasing affect ad reception—one message does not fit all.
Authentic representation builds trust and enhances audience connection.
AI-powered creative insights help brands adapt messaging without guesswork.

“Great creative doesn’t replace human ideas. It gives those ideas a better chance to connect.”

- Shreyas Venugopalan, CTO & Co-Founder, AdSkate

The Future of Advertising in 2025

Stricter regulations, diverse audiences, and increased competition demand creative excellence.
Brands that embed cultural intelligence into their strategy will lead the industry.
AI-driven tools like AdSkate empower advertisers to make informed, data-backed creative decisions.

Optimize your advertising strategy with creative and cultural insights—because relevance drives results.

Marketer.co, a leader in data-driven digital marketing, has partnered with Revmatics, creators of the AI-powered Revmatics CRO tool. This collaboration is set to redefine conversion rate optimization (CRO) by merging strategic digital design with real-time, AI-driven landing page personalization.

“This partnership is a transformative step for Marketer.co and our clients.”

- Nate Nead, CEO, Marketer.co

Revolutionizing Digital Marketing with AI

Benefits of the Partnership:
Dynamic Landing Pages – Personalized experiences based on real-time user behavior.
AI-Powered Optimization – Eliminates guesswork and improves CRO efficiency.
Strategic, Data-Driven Execution – Combines AI with Marketer.co’s expertise.

“This is no longer MarTech, it’s RevTech.” – Ricky Ray Butler, CEO, Revmatics

How Revmatics CRO Transforms Conversion Optimization

Beyond A/B Testing: Unlike traditional CRO tools, Revmatics CRO:

• Uses AI & machine learning to adapt landing pages in real time.
• Delivers hyper-personalized messaging for each visitor.
• Enhances engagement & conversion rates across industries.

Impact on Digital Marketing:
Increased ROI – Optimized landing pages drive higher conversions.
Marketing Efficiency – Reduces wasted ad spend through AI-driven insights.
Scalability – Works across multiple industries & campaign types.

"We’re empowering brands to surpass conversion goals with fresh, AI-driven technology."

- Travis Simon, CMO, Revmatics

A New Era of AI-Powered Marketing

The Future of Digital Advertising:
AI will continue to shape CRO and digital marketing strategies.
Personalization at scale will be a key driver of marketing success.
Marketer.co & Revmatics aim to set a new industry standard in conversion optimization.

Brands looking to enhance engagement, reduce waste, and maximize ROI should embrace AI-driven marketing innovations today.

As brands embrace purpose-driven messaging, aligning values with business actions is crucial. A new article by Human Centric Group, titled "From Purpose-Driven to Purpose-Washed: The Rise and Fall of Brand Integrity", explores the impact of authenticity on consumer trust and business performance.

“Purpose-driven branding can be a strong differentiator, but it must be backed by meaningful actions.”
- Matteo Rinaldi, Co-founder, Human Centric Group

Themes from the Article

1. Authenticity Matters
Brands like Patagonia & KIND have successfully embedded purpose into their business models, strengthening consumer trust.

2. Consumer Expectations Are Evolving
Data from GWI reveals that while brand purpose influences loyalty, product quality & financial incentives remain key decision drivers.

3. Market Disruption is Real
Emerging brands like On Running & New Balance are integrating purpose & innovation, challenging established competitors.

The Business Impact of Purpose-Driven Branding

Stronger Market Position – Authentic brands see higher customer engagement & loyalty.
Reputational Risk – Purpose-washing damages credibility and long-term growth.

The Full Analysis
The article, available on the Human Centric Group website, includes case studies & data-driven insights to help brands navigate the complexities of purpose-driven branding.

In a bold move reshaping the marketing landscape, SFMinc.co and TruLata have announced their operational integration, forming a powerhouse agency at the intersection of AI-driven marketing intelligence, business acceleration, and human-centered brand engagement. This strategic merger positions the newly combined firm as a leader in scalable, high-impact growth solutions for national and global brands.

Merging AI Intelligence with Brand Engagement

Complementary Strengths for Market Leadership

• SFMinc.co – Experts in movement-driven marketing, inspiring engagement and action.
• TruLata – Leaders in AI-powered marketing optimization, digital transformation, and revenue acceleration.
• Integrated Vision – A performance-driven, future-focused model that enables brands to scale beyond campaigns into sustainable growth engines.

"This merger is more than just a combination of two agencies—it’s a blueprint for the future of marketing." – Tracewell Gordon, CEO

Leadership & Operational Expansion

New Leadership Additions

• Tiffany Bednar joins as COO & Partner, bringing expertise in digital transformation, revenue acceleration, and operational scaling.
• Tracewell Gordon, CEO, continues driving AI-enhanced marketing strategies, predictive analytics, and data-driven decision-making.

"We are building the future of marketing—where AI works hand-in-hand with human insight to deliver transformative market impact." – Tiffany Bednar, COO

Strategic Growth & New Business Ventures

The firm is launching an aggressive expansion strategy with two new business entities designed to enhance service offerings, profitability, and scalability:

1. AI-Powered Digital Growth Services

• Optimizes customer acquisition with AI-driven targeting.
• Increases marketing efficiency to maximize ROI.
• Boosts conversion rates for enterprise and mid-market brands.

2. Go-To-Market Strategy & Intelligence Platform

• Hybrid service + SaaS model leveraging AI for competitive intelligence.
• Predictive analytics to refine sales enablement and revenue forecasting.
• Data-backed precision for executing GTM strategies at scale.

Positioning for Industry Leadership

• Trusted by high-growth companies, private equity-backed ventures, and enterprise brands.
• Merging technology, storytelling, data, and strategy for next-level marketing impact.
• Capital-efficient expansion with a focus on AI, recurring revenue models, and investor appeal.

The integration of SFMinc.co and TruLata marks a new era in AI-powered marketing, where cutting-edge intelligence meets compelling brand engagement. This next-generation firm is poised to deliver scalable, transformative growth in an increasingly data-driven digital economy.