Enterprise marketers know the drill: you’ve got one audience segment, but you need it live in Google Ads, Meta, Microsoft Ads, and maybe your data lake too. That usually means rerunning the same extraction multiple times, paying the compute bill for every query, and manually pushing the segment into each destination.

MessageGears wants to make that busywork a thing of the past.

The warehouse-native engagement platform announced a major enhancement that allows marketers to configure multiple external destinations within a single campaign. Translation: one extraction, one workflow, multiple endpoints.

Why It Matters

For enterprise teams, the payoff is speed, precision, and a lower cloud bill. Instead of pulling 500,000 rows five separate times to send to five destinations (2.5 million rows total), MessageGears now does it with a single query. That cuts database strain, reduces costs, and ensures every team is working from the exact same audience.

“By minimizing extractions and consolidating operational workflows, we’re not just saving our customers time – we’re unlocking cost efficiencies and data consistency at enterprise scale,” said Eugene Yukin, VP of Product at MessageGears.

Beyond Marketing Ops

The benefits extend beyond campaign managers. With multi-destination campaigns, organizations can syndicate segments like “recent app abandoners” or “discount shoppers” directly into their central data lakes—whether on S3 or Google Cloud. Analysts get fresh data for dashboards, data science teams can feed cleaner segments into ML models, and finance can reconcile against the same audience extract. In short, less duplication, more alignment.

CDP-Level Functionality Without the Bloat

This move positions MessageGears closer to a reverse ETL + CDP hybrid, collapsing what often requires multiple tools into a single cross-channel engagement platform. While traditional ESPs or CEPs force marketers to recreate segments repeatedly, MessageGears’ approach leans into warehouse-native architecture—giving enterprises a way to streamline their stack while maintaining control.

Competitive Edge

Multi-destination campaigns aren’t just about efficiency. They’re about consistency. With audiences flowing simultaneously into Meta, Google Ads, and Microsoft Ads, marketers can align messaging across platforms without worrying about segment drift or sync delays. And with unified error reporting, troubleshooting becomes far less of a guessing game.

For enterprise brands looking to balance cost discipline with data-driven growth, this enhancement could shift how teams think about campaign orchestration. One audience. One query. Many destinations.

MessageGears says the feature is now live for all customers.

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Webtel.mobi (WM), a global specialized mobile provider, has wrapped up an upgrade to its AI-powered “All Transactions” platform—and it’s marking the milestone in an unusual way: giving away Oasis tickets.

The company announced a media campaign built around three competitions for the sold-out Oasis concert at Wembley Stadium on September 28, 2025. Up for grabs: one Diamond Hospitality pair and two standing pairs, all hosted on the competitions platform Raffall.

Why Oasis? Why Now?

It’s not every day a telecom runs a campaign tied to a rock reunion, but timing is everything. WM is in the final stretch of polishing its new UI, redesigned to appeal to retail users rather than just enterprise and specialist clients. The Oasis tie-in adds a splash of pop culture relevance as the company prepares to relaunch its global “All Transactions” services in October.

Keeping It Clean

The choice to host via Raffall wasn’t just logistics—it was optics. By outsourcing draws and winner selection to a recognized competitions platform, WM ensures transparency while avoiding the appearance of handling its own contests. It’s a small move but one that underscores credibility as the company steps into a broader consumer spotlight.

The Bigger Play

The competitions are running September 1–25, but the real headline is what happens afterward. Once the UI refresh wraps in October, WM plans to relaunch its “All Transactions” system worldwide from a single, unitary platform.

That global relaunch puts WM in position to push beyond its niche market and test whether consumers are ready for a more retail-friendly take on what has traditionally been enterprise-grade fintech-meets-telecom infrastructure.

For now, Oasis superfans may be focused on Wembley tickets. But behind the noise, WM is quietly tuning up for its own encore.

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Selling software is hard. Selling software with AI doing the pitching? That’s what Locafy (NASDAQ: LCFY) just pulled off—and the early results look surprisingly strong.

The Australia-based SaaS company, known for its location-based digital marketing solutions, unveiled the first results from its AI Sales Team initiative. In short: bots booked meetings, qualified leads, and even helped secure proof-of-concept deals—all without a human cold caller in sight.

AI That Doesn’t Just Talk, It Sells

In August, Locafy trained its AI sales agents on the company’s product suite and set them loose on a pilot campaign targeting 900 Australian digital marketing agencies. The AI handled outreach exclusively via SMS over four days.

Here’s what came back:

• 25 meetings and presentations booked directly into partner calendars (a 12.5% conversion rate among engaged agencies).

• 652 two-way SMS conversations, generating 1,650+ back-and-forth messages.

• 130 qualified warm leads funneled into Locafy’s CRM for AI-driven voice-call follow-up.

And unlike traditional cold outreach, the follow-through was impressive. Every meeting generated by the AI took place, with conversion rates tracking above 50%. That’s not “spray and pray”—that’s precision.

From Franchise Giants to Boutique Agencies

The leads weren’t just random shops either. Locafy’s AI landed opportunities with a national home services franchise overseeing 700+ locations, a major digital agency serving 450 clients, and several mid-sized agencies now testing proof-of-concepts.

For CEO Gavin Burnett, the message is clear: “These initial results highlight the power of our AI sales engine in driving both partner acquisition and customer engagement.” In other words, AI isn’t just an internal tool—it’s a frontline salesperson.

A Scalable Model with U.S. Ambitions

Locafy’s next target is the U.S., where the company counts 55,000 agencies in its database. If the Australian trial is any indication, scaling AI-driven sales outreach could reshape how SaaS companies approach partner acquisition.

Of course, AI in sales isn’t new—Salesforce, HubSpot, and others have been experimenting with it for years. But Locafy’s experiment feels more plug-and-play than predictive analytics dashboards. This isn’t AI giving reps talking points—it’s AI doing the talking.

Why It Matters

For agencies, it could mean faster access to solutions without wading through endless cold calls or generic LinkedIn pitches. For Locafy, it’s proof that a leaner, automated go-to-market motion might punch above its weight against bigger rivals.

If AI can reliably close deals—or even just get them to proof-of-concept—it may change the math of SaaS sales teams everywhere. Locafy’s bet is that its AI isn’t just a novelty, but a replicable growth engine. Early data suggests they might be right.

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Australian businesses just got a major upgrade in how they ship products. Australia Post and Shopify have rolled out a direct integration that cuts out the middle steps of fulfillment, letting merchants book shipments, print labels, and track parcels without bouncing between systems.

For merchants, it’s a big time-saver. Tracking numbers are now auto-assigned to Australia Post deliveries inside Shopify, eliminating the clunky copy-paste routine that used to bog down order fulfillment. Considering around 40% of Australia Post’s My Post Business customers already use Shopify, this move feels less like a convenience feature and more like a must-have evolution.

Why Now?

E-commerce in Australia is exploding. Australians spent $19.2 billion online in the last quarter alone, a 15% year-over-year spike, according to Australia Post. With online shopping cemented as the default for many households, smoother shipping isn’t just nice to have—it’s table stakes.

Gary Starr, Executive GM of Parcels, Post and eCommerce Services at Australia Post, framed the partnership as an answer to rising consumer expectations. “We want to make the shipping process as seamless as possible for both merchants and consumers,” Starr said. Translation: if checkout is instant, shipping needs to feel the same.

What It Means for Merchants and Shoppers

For businesses, the integration streamlines operations and slashes the friction in fulfillment. For shoppers, the benefits are indirect but meaningful. Through Shopify’s Shop app, customers can track deliveries in real time, giving them the same sense of instant gratification they’re used to when streaming or ordering food.

And this isn’t a one-off. Shopify has been busy beefing up its built-in fulfillment tools globally, striking deals with other carriers and adding bulk order processing to turn what used to be manual tasks into something closer to autopilot.

Shaun Broughton, Shopify’s Managing Director for APAC & Japan, called the partnership “a strategic collaboration” that strengthens small and growing businesses. In other words, the platform isn’t just trying to woo enterprise giants—it’s doubling down on the small shops that form the backbone of Australia’s digital economy.

The Bigger Picture

The Shopify–Australia Post integration is less about bells and whistles and more about survival in a market where Amazon looms and consumer patience shortens by the day. Faster fulfillment is becoming a competitive advantage, not a perk.

For now, the takeaway is simple: if you’re an Australian business shipping through Shopify, your life just got easier—and your customers probably won’t even notice. And that’s exactly the point.

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Virgin Atlantic is making airport check-ins smarter—and faster—thanks to a new partnership with Infobip, the global customer engagement platform. Using Infobip Moments, passengers departing from London Heathrow now receive WhatsApp messages with direct links to check in online, cutting down airport desk congestion and improving operational efficiency.

For passengers not reachable on WhatsApp, the system automatically switches to SMS, ensuring broad coverage. After check-in, travellers receive additional guidance such as terminal and zone information directly via WhatsApp, streamlining the entire pre-flight experience.

Tangible Results

The initiative has already delivered measurable outcomes. Virgin Atlantic reports an 11% increase in online check-in rates since deploying the Infobip-powered messaging solution. Key features include targeted messaging, automated reminders, and robust multichannel delivery, helping the airline improve passenger convenience while optimizing airport operations.

Simon Langthorne, Head of CRM at Virgin Atlantic, said, “Empowering our guests with real-time notifications via WhatsApp enhances the customer journey and streamlines our airport operations. This is part of our broader commitment to smart, guest-first technology.”

Ante Pamuković, President of International Business at Infobip, added, “This collaboration shows how digital messaging can drive real business outcomes and elevate customer satisfaction. We’re proud to support Virgin Atlantic and explore further innovations in the passenger journey.”

Expanding Reach

Following the success at Heathrow, Virgin Atlantic plans to roll out the solution to other UK airports, including Edinburgh and Manchester, later this year. Infobip’s platform also supports alternative channels like RCS or SMS, making it adaptable for airlines targeting passengers across different countries and preferred messaging apps.

With travelers increasingly expecting frictionless, tech-driven experiences, this collaboration highlights how AI-enabled messaging platforms can transform airline operations while boosting customer satisfaction.

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8x8, Inc. (NASDAQ: EGHT) is doubling down on France. The customer experience (CX) platform provider has launched a new data center in the country, designed to meet stringent local data residency and sovereignty rules while delivering secure, low-latency AI-powered communications.

The move underscores France as a strategic growth market for 8x8, enabling businesses and public sector organizations to adopt modern CX solutions while remaining fully compliant with GDPR and local hosting mandates.

Local Commitment Amid Growth

The announcement follows a year of expansion in France, including the appointment of Christian Laloy as country lead, closer ties with IT transformation partner SCC, and a partnership with the French trade body AFRC (Association Française de la Relation Client).

“While others choose to operate remotely, we’re investing locally,” Laloy said. “Some providers avoid France, which shows a lack of respect for local businesses, people, and culture. This new data center signals our commitment to secure, fully compliant technology and transparency.”

Serving Regulated Industries

The France facility is part of 8x8’s broader strategy to support regulated and security-conscious sectors. Hosting data locally ensures compliance, reduces latency, and guarantees enterprise-grade reliability—an increasingly critical differentiator in Europe’s compliance-heavy markets.

Regis Davesne, Director at SCC France, emphasized the significance: “By locating its data centers in France, 8x8 delivers high data sovereignty and confidence for customers seeking a reliable long-term partner.”

European Expansion on the Horizon

This is one of several planned European investments in 2025, reflecting 8x8’s focus on high-growth, high-compliance markets. As AI-powered communications reshape CX, localized infrastructure is emerging as a key competitive advantage.

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As AI adoption sweeps across federal, state, and local agencies, understanding how media shapes perception has become critical for technology vendors. REQ PR, a leading marketing and public sector communications firm, is stepping into that gap with its latest whitepaper, The Media Landscape for Public Sector AI.

The report provides a first-of-its-kind look at how journalists covering government AI initiatives frame stories—from battlefield decision-making and cybersecurity to citizen services and process automation. The insights are aimed at executives and tech leaders seeking to engage public sector audiences effectively and influence procurement decisions.

Mapping the AI Narrative

“This whitepaper is both a mirror and a map,” said Katie Hanusik, EVP, public sector and PR practice lead at REQ PR. “It shows how the public sector AI story is being told today, and how vendors can shape tomorrow’s headlines. From infrastructure to ethics, journalists are influencing not just perception, but adoption.”

Key themes highlighted in the report include:

• Modernization & ModelOps: Agencies are moving from experimentation to scaling AI responsibly.

• Cybersecurity & AI Threats: Coverage emphasizes AI as both a defensive tool and a new attack vector, including synthetic media and adversarial simulations.

• Ethical & Regulatory Pressures: Media scrutiny is increasing around accountability and provability of AI systems amid divergent state and federal guidance.

• Citizen Services & Generative AI: Successes and failures in public-facing AI tools drive attention to validation and usability.

• Defense & National Security: Tactical applications like autonomous drones and predictive logistics are under intense media focus.

Why Vendors Should Care

The whitepaper offers actionable strategies for technology providers, including how to lead with credibility, align messaging with current media priorities, and position themselves as trusted voices amid a crowded AI conversation.

Hanusik added, “Companies need to understand and leverage every available tool to market to this lucrative and complex customer segment. You can’t just take your corporate PR and marketing strategy and apply it to public sector targets.”

With AI poised to transform government operations—from improving citizen services to strengthening national security—REQ’s report gives vendors a blueprint to rise above the noise, influence public perception, and drive adoption in a highly regulated market.

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A new digital marketing agency is entering the Boston scene with a clear mission: help local businesses show up everywhere—Google, AI platforms, and social media alike. NOVA Brandworks, founded by SEO and content strategist Dani Furmenek, officially launched this week to support small and medium-sized businesses aiming to boost visibility, rank higher, and convert more customers.

SEO Meets AI

“NOVA Brandworks brings enterprise-level SEO expertise to local businesses,” Furmenek said. “SEO isn’t dead—it’s evolved. People aren’t just searching on Google anymore; they’re asking AI tools, browsing Instagram, and scrolling TikTok. Our job is to make sure your business shows up everywhere your customers are looking.”

The agency’s offerings include:

• Local SEO & Google Business Profile optimization to improve map pack rankings.

• AI search optimization for visibility in generative engines like ChatGPT, Claude, and Perplexity.

• Content strategy & blog development targeting high-value keywords.

• Social media storytelling to build brand presence and engagement.

Results-Driven Approach

NOVA Brandworks is introducing a 90-Day Guarantee: clients who don’t see measurable results within the first three months get continued services at no cost until improvements are achieved. This aggressive, results-focused model signals the agency’s commitment to delivering quick, tangible impact.

Already partnering with local businesses in Boston, NOVA is positioning itself as a trusted ally for SMBs navigating the increasingly complex digital landscape, where AI search, social platforms, and traditional SEO intersect.

With its mix of creativity, data-driven strategy, and AI expertise, NOVA Brandworks is betting that small businesses can compete more effectively in an era of generative search and platform fragmentation.

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