Leading digital analytics and website optimisation specialists, including Hookflash, Contentsquare, and AB Tasty, are bringing together Ireland’s top marketing minds for an exclusive industry event in Dublin. The event will focus on data-driven website optimisation, revealing how brands can make every site change impactful and profitable.

Why It Matters

Marketing budgets are tighter, and clicks are more expensive – making the post-click experience critical for sales & retention.
Too many changes are made without testing – leading to millions in lost revenue every year.
Data-driven experimentation ensures higher engagement, better conversions, and long-term success.

Featured Speakers & Insights:

Luke Adams, Senior Performance Specialist, Irish Life – Shares strategies for leveraging data-driven decision-making.
Patrick Thornton, eShopWorld – Reveals how to use tech to enhance customer experience.
Nicole Storey, Head of Experimentation, Hookflash – Showcases how data-driven testing led to a 19% revenue uplift for clients in 2024.

Nicole Storey on the Importance of Experimentation:

"Brands are losing money at an alarming rate due to poor post-click experiences. At Hookflash, we help brands save money and increase revenue by introducing and scaling data-driven experimentation programs."

Don’t Miss This Opportunity

This event is a must-attend for marketers looking to avoid costly mistakes, boost revenue, and optimise every customer interaction.