McAfee Appoints Stephanie Fried as EVP & CMO to Drive Global Brand Growth | Martech Edge | Best News on Marketing and Technology
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McAfee Appoints Stephanie Fried as EVP & CMO to Drive Global Brand Growth

marketing digital transformation

McAfee Appoints Stephanie Fried as EVP & CMO to Drive Global Brand Growth

McAfee Appoints Stephanie Fried as EVP & CMO to Drive Global Brand Growth

Business Wire

Published on : Mar 13, 2025

McAfee Corp., a global leader in online protection, announces the appointment of Stephanie Fried as Executive Vice President and Chief Marketing Officer (CMO). Fried will lead McAfee’s global marketing and communications, focusing on strengthening brand engagement, consumer trust, and digital transformation.

A Proven Leader in Audience Growth & Digital Transformation

Fried joins McAfee from Fandom, where she accelerated audience growth to over 350 million monthly visitors across brands like TV Guide, Metacritic, and GameSpot. Her expertise in :
Data-driven marketing
Consumer insights
Brand expansion & digital engagement
has fueled significant growth for leading media and tech brands.

With 20+ years of experience, she has also held leadership roles at Condé Nast, Discovery Communications, VEVO, and NBC Universal, driving audience expansion and digital strategy for brands like The New Yorker, Vanity Fair, and Vogue.

McAfee’s Vision for Consumer Protection

At McAfee, Fried will focus on :
Expanding McAfee’s reach to new global audiences
Strengthening consumer trust in online and identity protection
Enhancing brand engagement through innovative marketing

Her appointment comes as McAfee deepens its focus on consumer protection, evolving beyond traditional antivirus solutions to comprehensive privacy, identity, and security services.

Leadership Endorsements

Craig Boundy, McAfee CEO, emphasized Fried’s impact :
"Stephanie is a dynamic leader with a sharp instinct for brand engagement and business growth. Her expertise will be critical in shaping McAfee’s future, driving trust, accelerating growth, and making online protection more accessible for all."

Stephanie Fried, McAfee CMO, shared her enthusiasm:
"McAfee is uniquely positioned to empower millions worldwide to live safer digital lives. I’m excited to build on McAfee’s legacy and create deeper connections with our customers through innovative experiences across our full range of B2C solutions."

McAfee Corp. is a global leader in online security, dedicated to protecting consumers through cutting-edge privacy, identity, and security solutions that integrate seamlessly into their digital lives.