QVC GroupSM, part of QVC Group, Inc., has announced the appointment of Alex Wellen as its new President & Chief Growth Officer. Wellen, a seasoned leader in digital media, product innovation, and business growth, will play a key role in driving QVC Group’s transformation into a live social shopping powerhouse. He will report directly to David Rawlinson II, President & CEO of QVC Group, Inc.

With over 20 years of experience modernizing global brands and scaling digital businesses, Wellen is set to lead U.S. Social Selling, Streaming, Digital (qvc.com & hsn.com), New Business Development, and Platform Distribution.

Strategic Vision: Transforming QVC Group for the Future

In his role, Wellen will:

• Define & Lead Growth Strategy – Spearhead initiatives to drive digital commerce innovation and social selling engagement.
• Oversee Key Business Areas – Lead multifunctional teams across social, streaming, e-commerce, and new business development.
• Expand Platform Capabilities – Introduce new digital commerce tools to enhance customer experience and revenue growth.
• Strengthen QVC & HSN’s Competitive Edge – Elevate the brand’s storytelling and live shopping experience across multiple channels.

Leadership Perspectives on Wellen’s Appointment

David Rawlinson II, President & CEO, QVC Group, Inc., emphasized:

"Alex is a pivotal hire in our strategy to return to top-line growth by becoming a live social shopping company. He brings an impressive blend of media and digital product expertise, and his ability to innovate across platforms will be instrumental in driving success."

Alex Wellen expressed his excitement, stating:

"QVC and HSN are the original disruptors in live shopping. With their passionate fanbase and trusted hosts, they are uniquely positioned to redefine the social and digital shopping experience. I’m honored to join at this exciting moment in retail’s evolution."

Wellen’s Background & Expertise

Wellen brings a track record of driving digital transformation across media, technology, and e-commerce sectors:

• CEO & President, MotorTrend Group – Led the brand’s transformation into a digital-first media powerhouse before its sale to Hearst in 2024.
• Senior Leadership, Turner Broadcasting & CNN Worldwide – Drove strategic digital innovations and audience growth.

Wellen’s appointment marks a significant step in QVC Group’s evolution as it continues to embrace social commerce, streaming, and digital expansion. With his leadership, QVC and HSN are poised to redefine the future of live shopping.