Mondelez, a global leader in the snack industry, has redefined performance-driven CTV (Connected TV) advertising with a groundbreaking campaign that delivered 10X higher conversions than industry benchmarks and a 12% lift in new buyers. Executed by Kargo, in partnership with SmartCommerce and Attain, the campaign seamlessly integrated commerce functionality and precision measurement, proving that CTV advertising is not just about brand awareness—it’s a powerful driver of measurable sales.

Challenges and Objectives

Mondelez faced two primary challenges:

1. Attracting new customers in a competitive market.
2. Streamlining the path to purchase by making CTV ads shoppable and measurable.

To address these, Mondelez partnered with Kargo to create a data-driven, commerce-enabled campaign that would directly translate engagement into purchases.

Innovations and Strategies

1. Commerce-Enabled CTV with SmartCommerce Click2Cart®

• SmartCommerce’s Click2Cart® technology allowed viewers to add Mondelez products to their cart directly from the ad, creating a frictionless shopping experience.
• This innovation turned awareness into immediate action, bridging the gap between ad engagement and purchase behavior.

2. Advanced Performance Measurement with Attain

• Attain’s real-time measurement technology provided Mondelez with in-depth visibility into sales impact, ensuring every advertising dollar was optimized for ROI.
• With detailed sales attribution, Mondelez could track how each ad interaction contributed to actual purchases.

3. High-Impact Creative by Kargo

• Kargo’s dynamic and engaging ad creatives maximized viewer attention and action.
• By combining compelling storytelling with seamless commerce integration, Mondelez was able to drive customer acquisition at scale.

Results & Impact

The campaign significantly outperformed traditional CTV advertising benchmarks:

• 10X higher conversions compared to the industry standard.
• 12% lift in new buyers, expanding Mondelez’s market reach.
• Seamless add-to-cart functionality, turning passive viewers into active shoppers.

"This campaign proves that CTV advertising is not just about brand awareness—it’s a direct driver of measurable sales," said Billie Hirsh, Vice President of Marketing at Kargo. "By combining Kargo’s high-impact creative, SmartCommerce’s seamless Click2Cart® technology, and Attain’s real-time measurement, we delivered an end-to-end solution that engaged viewers and translated into real purchase behavior."

Mondelez’s commerce-enabled CTV campaign sets a new standard for performance-driven advertising, demonstrating how brands can merge engagement with direct response. As companies look to optimize media investments, this collaboration highlights the power of data-driven, interactive CTV campaigns in driving both customer acquisition and sales growth.

Harmonic has announced significant upgrades to its XOS Advanced Media Processor, incorporating AI-powered applications, a new XOS appliance for primary distribution, and support for Brazil’s DTV+ standard. These enhancements, showcased at the 2025 NAB Show, reinforce XOS as a cutting-edge media processing solution for broadcasters and streaming providers.

"As the video industry strives for efficiency, Harmonic continues to innovate with an all-in-one solution for media processing and distribution," said Gil Rudge, SVP, Solutions & Americas Sales, Video Business at Harmonic. "Feature collapse is central to our appliance strategy, and we're elevating that approach with the evolution of our XOS media processor."

These innovations maximize efficiency, reduce costs, and streamline operations, ensuring service providers can adapt to evolving video delivery requirements.

Key Enhancements in the XOS Media Processor

1. AI-Powered Innovation for On-Premises Video Processing

Harmonic is integrating AI-driven capabilities into the XOS media processor, starting with:

• Automated closed captioning, improving accessibility and eliminating manual processes.
• On-premises AI integration, reducing operational costs while enhancing efficiency.
• Consolidation of multiple AI-powered workflows into a single appliance, simplifying media processing.

2. New XOS Appliance for Primary Distribution

Harmonic is launching a new XOS appliance to optimize primary distribution, particularly for small-channel-count use cases. Key benefits include:

• Flexible distribution across satellite and IP-based delivery, supporting the industry’s migration from satellite to IP.
• Scalable edge processing, accommodating workflows from a few channels to high-channel-count systems.
• Seamless integration with Harmonic’s DMS-X distribution management system, providing a unified approach for satellite and IP distribution.

3. Future-Proofing Brazilian Broadcasters with DTV+ Support

The XOS media processor now supports Brazil’s next-gen DTV+ standard, integrating advanced video and audio codecs:

• Video: VVC and LCEVC for improved compression efficiency and pristine UHD video quality.
• Audio: MPEG-H, enabling immersive audio experiences.
• Simultaneous delivery across legacy ISDB-Tb, new DTV+, and OTT platforms with a single media processing solution.

Harmonic’s XOS media processor advancements reflect a commitment to innovation in media processing and distribution. By integrating AI-driven automation, expanded primary distribution capabilities, and next-gen broadcast standards, Harmonic ensures that broadcasters and streaming providers remain at the forefront of efficiency and quality.

Skydeo, a leader in predictive audience data, has announced a strategic partnership with AnalyticsIQ, a top innovator in predictive consumer insights. This collaboration enhances Skydeo Audience Manager (SAM) by integrating AnalyticsIQ's behavioral and psychographic data, giving marketers unparalleled audience intelligence.

With access to over 30,000 audience segments built from 1.4 trillion data points, Skydeo SAM now empowers brands to optimize targeting across social, mobile, CTV, and DSP platforms, ensuring hyper-personalized marketing campaigns that resonate with audiences.

"Offering AnalyticsIQ-branded segments in Skydeo Audience Manager gives brands and agencies the selection they want with fast, expedient distribution across programmatic, paid social, and video," said Mike Ford, CEO of Skydeo.

How This Partnership Enhances Audience Targeting

1. Enriched Consumer Insights for Smarter Campaigns

With AnalyticsIQ’s proprietary data, marketers gain deeper insights into:

• Lifestyle preferences and personal interests
• Financial behaviors and spending habits
• Psychographic indicators, including decision-making patterns

By leveraging predictive intelligence, brands can craft data-driven, high-precision campaigns that increase engagement and conversions.

2. Seamless Integration into Skydeo Audience Manager (SAM)

Skydeo SAM provides multi-channel activation and real-time audience insights, allowing marketers to:

• Optimize targeting for programmatic, paid social, mobile, and CTV campaigns
• Reduce wasted ad spend by refining audience segments
• Streamline campaign execution with built-in collaboration tools

"By integrating our data into Skydeo SAM, we're giving marketers the tools they need to understand their audiences on a deeper level and create campaigns that truly engage," said Anna Brantley, CRO at AnalyticsIQ.

3. Privacy-First, Ethical Data Practices

Both Skydeo and AnalyticsIQ are committed to privacy compliance and ethical data use. This ensures:

• Transparency in data collection and audience segmentation
• Adherence to evolving consumer data privacy regulations
• Responsible use of predictive insights for marketing precision

As marketers navigate an increasingly competitive advertising landscape, the Skydeo-AnalyticsIQ partnership provides a game-changing solution. By combining predictive analytics with high-quality consumer data, marketers can enhance targeting accuracy, maximize engagement, and drive ROI.

This collaboration represents the future of data-driven marketing, where precision, personalization, and privacy work together to create smarter, more effective campaigns.

Abstract Security, a leader in security data management, has announced the release of its free eBook, "Applied Security Data Strategy: A Leader’s Guide," launching on March 24. Authored by 10 industry experts, the eBook provides step-by-step guidance for organizations to assess, improve, and mature their security data programs.

"This collaborative effort brings together experts from financial services, healthcare, retail, telecommunications, manufacturing, and government to provide a practical framework for security data management," said Aqsa Taylor, Senior Director at Abstract Security.

Insights from the eBook

1. A Practical Framework for Security Data Maturity

The eBook offers a clear roadmap for organizations to:

• Evaluate and assess their current security data strategy
• Improve data discovery, collection, and storage for better insights
• Enhance governance and reporting to meet compliance requirements

These strategies help businesses of all sizes gain greater visibility into their security data and improve incident response and threat mitigation.

2. Addressing Security Data Challenges

Organizations across industries struggle with:

• Overwhelming security data volumes
• Lack of clear strategies for data analysis
• Managing data across diverse technology environments

"We recognized a common struggle across industries—how to effectively manage and analyze security data in today's complex threat landscape," said Justin Borland, Director of Threat Engineering at Abstract Security.

3. Actionable Strategies for Security Data Lifecycle Management

The eBook covers every stage of security data management, including:

• Data discovery, collection, and processing
• Storage and analysis techniques
• Governance and compliance best practices

By leveraging real-world expertise, the guide equips security leaders with tactical solutions for improving their security data strategies.

With cyber threats growing in complexity, organizations must take a strategic approach to security data management. Abstract Security’s "Applied Security Data Strategy: A Leader’s Guide" is a must-read resource for businesses looking to enhance their data maturity, streamline security operations, and strengthen threat defenses.

The free eBook will be available for download starting March 24.

Online Labels Group (OLG), a leader in the labeling industry, has appointed Aida Dragovic as its new Chief Executive Officer (CEO). Dragovic, previously Chief Financial Officer (CFO) since 2020, succeeds Dave Carmany, who will now serve as Chief Strategy Officer. This leadership transition aligns with OLG’s vision for continued innovation, expansion, and customer-focused excellence.

"Aida has been instrumental in OLG’s success over the past four years," said founders Dave and Joel Carmany. "Her leadership will drive the company forward as we continue to grow and provide industry-leading solutions."

OLG’s Commitment to Growth and Innovation

1. A Strong Foundation and Future Vision

OLG has built a trusted reputation by offering:

• High-quality labels and packaging solutions
• Fast turnaround times to meet business demands
• Customer-first service with a strong digital presence

Under Dragovic’s leadership, OLG will:

• Expand its product offerings to meet evolving business and consumer needs
• Strengthen partnerships to enhance customer value
• Drive innovation to maintain a competitive edge in the labeling industry

"I’m honored to lead OLG into its next phase of growth," said Dragovic. "With an incredible team and a strong foundation, we’re committed to expanding capabilities, delivering exceptional solutions, and ensuring continued success."

2. Leadership Transition and Strategic Focus

With Dave Carmany transitioning to Chief Strategy Officer, OLG reinforces its focus on:

• Long-term business strategy and market expansion
• Technology and digital transformation to enhance operations
• Strengthening OLG’s position as an industry leader

This transition ensures that OLG remains at the forefront of labeling solutions for businesses and consumers worldwide.

With a strong leadership team, a commitment to excellence, and a clear vision for growth, Online Labels Group is well-positioned for continued success. Under Aida Dragovic’s leadership, the company will continue to provide high-quality, innovative labeling solutions while expanding its impact in the industry.

Zoomd Technologies Ltd., a leading MarTech platform specializing in user acquisition and engagement, has announced the participation of Amit Bohensky, Co-Founder and Chairman of the Board, at the Planet MicroCap Conference from April 22-24, 2025, in Las Vegas, Nevada.

The event, hosted in collaboration with MicroCapClub, brings together top investors, analysts, and executives to discuss emerging growth companies, investment strategies, and market trends.

"AI and data-driven marketing are revolutionizing how businesses acquire and engage users, directly impacting their bottom line," said Bohensky. "I’m excited to join this esteemed group of thought leaders and investors at Planet MicroCap to discuss these transformative trends."

Zoomd’s Role in the Future of AI-Driven Marketing

1. AI and Data-Driven Marketing Transformation

At the conference, Bohensky will discuss how AI and automation are reshaping digital marketing, focusing on:

• Personalized user acquisition strategies that drive higher engagement
• AI-powered campaign optimization to maximize return on ad spend (ROAS)
• Data-driven insights that improve conversion rates and marketing efficiency

As businesses increasingly prioritize AI and predictive analytics, Zoomd remains at the forefront, offering cutting-edge marketing technology to help brands achieve scalable growth.

2. Engaging With Investors and Partners

Investors and industry leaders interested in learning more about Zoomd’s MarTech solutions can:

• Attend Bohensky’s discussion at Planet MicroCap
• Schedule one-on-one meetings with Zoomd’s leadership team
• Explore strategic partnerships focused on AI-powered marketing and user engagement

With its AI-driven approach to user acquisition and engagement, Zoomd continues to shape the future of MarTech. Bohensky’s participation at Planet MicroCap 2025 highlights Zoomd’s commitment to innovation, growth, and delivering measurable marketing success.

Secured Signing, a global leader in Digital Signatures and Remote Online Notarization (RON) solutions, has successfully migrated to Microsoft Azure multi-region data centers. This strategic move reinforces security, scalability, and compliance, positioning Secured Signing as a trusted, high-performance eSignature provider.

"This milestone highlights our unwavering commitment to delivering secure, reliable, and comprehensive global solutions," said Mike Eyal, CEO of Secured Signing. "Azure's robust infrastructure empowers us to achieve exceptional performance and scalability while meeting both regional and global compliance standards, enabling businesses across the world to thrive."

Benefits of Secured Signing’s Azure Migration

1. Enhanced Security & Compliance

• End-to-end encryption for secure document processing
• Advanced threat protection to prevent cyber risks
• Compliance with regional regulations, ensuring data integrity worldwide

2. Global Scalability & Performance

• Multi-region data centers enhance platform speed and responsiveness
• Seamless global expansion for businesses operating in diverse markets
• Improved disaster recovery ensures data availability during system failures

3. Faster Processing & Workflow Efficiency

• Optimized infrastructure reduces wait times and accelerates transactions
• Improved uptime and reliability, enhancing user experience
• Cloud-native innovation for a more agile and efficient platform

Secured Signing’s transition to Microsoft Azure multi-region data centers represents a visionary approach to security, innovation, and global compliance. By leveraging Azure’s advanced capabilities, Secured Signing empowers businesses with faster, safer, and more efficient digital signature solutions, solidifying its position as an industry leader.

As developers and businesses face increasing infrastructure complexities and evolving customer demands, finding efficient ways to deploy applications is more critical than ever. Tintri®, a DDN® subsidiary and a leader in AI-powered, workload-aware data management solutions, is hosting its latest Geek Out! Technology Demo Session:

Date: Wednesday, March 26
Time: 10 AM PT | 1 PM ET
Topic: "Container Boys: Hello Tintri"

This session will help developers and IT teams understand when containerized workloads can optimize workflows and accelerate time-to-market using Tintri VMstore™.

Why Kubernetes on Tintri VMstore?

Kubernetes is revolutionizing development cycles through automation, scalability, and dynamic resource provisioning. With a projected 17%+ market growth over the next five years, Kubernetes adoption can give businesses a competitive edge. Tintri’s session will cover:

• Why Kubernetes on VMstore makes sense for specific workloads
• Key infrastructure requirements for a Kubernetes environment
• How Tintri VMstore optimizes container operations
• Live demo of VMstore in action within a cloud-native setup

"Tintri VMstore in a Kubernetes environment delivers seamless workload operations, as both platforms provide unmatched performance, automation, and efficiency," said Brock Mowry, CTO, Tintri.

What to Expect from Geek Out! "Container Boys: Hello Tintri"

• A deep dive into Kubernetes workload management
• A lighthearted, 80s-style storytelling approach to technical learning
• Live demonstration of VMstore performance in Kubernetes environments
• Expert insights from Tintri CTO, Brock Mowry

For developers, DevOps teams, and IT professionals looking to simplify Kubernetes deployment with high-performance, low-latency persistent volumes, this session is a must-attend. Register now and experience firsthand how Tintri VMstore optimizes Kubernetes workflows.