Mondelez, a global leader in the snack industry, has redefined performance-driven CTV (Connected TV) advertising with a groundbreaking campaign that delivered 10X higher conversions than industry benchmarks and a 12% lift in new buyers. Executed by Kargo, in partnership with SmartCommerce and Attain, the campaign seamlessly integrated commerce functionality and precision measurement, proving that CTV advertising is not just about brand awareness—it’s a powerful driver of measurable sales.

Challenges and Objectives

Mondelez faced two primary challenges:

1. Attracting new customers in a competitive market.
2. Streamlining the path to purchase by making CTV ads shoppable and measurable.

To address these, Mondelez partnered with Kargo to create a data-driven, commerce-enabled campaign that would directly translate engagement into purchases.

Innovations and Strategies

1. Commerce-Enabled CTV with SmartCommerce Click2Cart®

• SmartCommerce’s Click2Cart® technology allowed viewers to add Mondelez products to their cart directly from the ad, creating a frictionless shopping experience.
• This innovation turned awareness into immediate action, bridging the gap between ad engagement and purchase behavior.

2. Advanced Performance Measurement with Attain

• Attain’s real-time measurement technology provided Mondelez with in-depth visibility into sales impact, ensuring every advertising dollar was optimized for ROI.
• With detailed sales attribution, Mondelez could track how each ad interaction contributed to actual purchases.

3. High-Impact Creative by Kargo

• Kargo’s dynamic and engaging ad creatives maximized viewer attention and action.
• By combining compelling storytelling with seamless commerce integration, Mondelez was able to drive customer acquisition at scale.

Results & Impact

The campaign significantly outperformed traditional CTV advertising benchmarks:

• 10X higher conversions compared to the industry standard.
• 12% lift in new buyers, expanding Mondelez’s market reach.
• Seamless add-to-cart functionality, turning passive viewers into active shoppers.

"This campaign proves that CTV advertising is not just about brand awareness—it’s a direct driver of measurable sales," said Billie Hirsh, Vice President of Marketing at Kargo. "By combining Kargo’s high-impact creative, SmartCommerce’s seamless Click2Cart® technology, and Attain’s real-time measurement, we delivered an end-to-end solution that engaged viewers and translated into real purchase behavior."

Mondelez’s commerce-enabled CTV campaign sets a new standard for performance-driven advertising, demonstrating how brands can merge engagement with direct response. As companies look to optimize media investments, this collaboration highlights the power of data-driven, interactive CTV campaigns in driving both customer acquisition and sales growth.