News
Cadent Appoints New CPO and Marketing Chief as Predictive Advertising Demand Grows
Cadent is bolstering its executive bench as demand accelerates for predictive, full-funnel advertising solutions. The company has appointed Kim Tingler as Chief People Officer and Daniella Krieger as Senior Vice President of Marketing, signaling a dual focus on scaling its organization and sharpening its go-to-market execution. The leadership moves come as advertisers and agencies increasingly...
advertising 16 Jan 2026
Emplifi Integrates Reddit Data to Turn Online Conversations Into Marketing Action
Emplifi is betting that the most valuable marketing insights aren’t hiding in dashboards—they’re happening in comment threads. The customer engagement and social media marketing platform has announced a strategic partnership with Reddit that integrates Reddit’s Enterprise API directly into the Emplifi ecosystem, elevating Reddit from a passive listening source to a core decision signal inside...
customer experience management 16 Jan 2026
Sprinklr Wins 2026 BIG Innovation Award for AI Agents Built for Customer Experience
Sprinklr is adding another industry endorsement to its AI-first strategy. The Unified Customer Experience Management (Unified-CXM) platform has been named a winner in the Innovation Products category of the 2026 BIG Innovation Awards, with judges recognizing Sprinklr’s AI agents as a standout application of artificial intelligence purpose-built for customer experience. The award, run by the...
marketing 16 Jan 2026
Amplitude Acquires InfiniGrow to Turn Marketing Analytics Into Revenue Decisions
Amplitude is making a clear statement about where marketing analytics needs to go next. The digital analytics company has acquired InfiniGrow, an AI-powered marketing analytics startup, in a move designed to close a familiar—and costly—gap: insights that live in dashboards but never quite make it into real decisions. For Amplitude, the acquisition reinforces a long-running strategy shift from...
artificial intelligence 16 Jan 2026
TARA Media Integrates SWYM.ai to Bring Algorithmic Supply Curation Directly Into Its DSP
TARA Media is taking a sharper stance against programmatic waste. The data-driven marketing agency has announced a strategic partnership with SWYM.ai that embeds algorithmic supply curation directly into TARA’s proprietary Media Buying Platform (MBP), giving advertisers far more control over where—and how—their media dollars are spent. At its core, the integration is designed to tackle one of...
advertising 16 Jan 2026
ITG Brings Adobe Firefly GenAI Into Storyteq, Raising the Stakes for AI-Driven Content Marketing
Inspired Thinking Group (ITG) is deepening its bet on AI-powered content operations. The company announced it will integrate Adobe Firefly’s generative AI services directly into Storyteq, its content marketing platform (CMP), giving enterprise marketers native access to Adobe’s creative AI models within their day-to-day content workflows. The move positions Storyteq not just as a system of record...
artificial intelligence 16 Jan 2026
Shippo Taps Former Google and Facebook Marketing Leader Brad Ramsey as CMO
Shippo, the e-commerce shipping platform used by brands, marketplaces, and developers, is placing a bigger bet on growth as competition in logistics tech intensifies. The company has appointed Brad Ramsey as its new Chief Marketing Officer, tasking the veteran marketer with leading Shippo’s global marketing and sales organizations as it expands beyond its SMB roots into the midmarket and...
marketing 16 Jan 2026
Constant Contact Acquires GURU Media Hub Assets to Scale Practical Marketing Education for SMBs
Constant Contact is doubling down on education as a growth lever for small businesses. The digital marketing platform has acquired select education and event assets from GURU Media Hub, bringing some of the most recognizable names in email marketing education into its ecosystem. The deal includes GURU Conference, widely billed as the world’s largest virtual email marketing event; SubjectLine.com...
digital marketing 15 Jan 2026
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