Stellar Tech, a leader in influencer marketing technology, has acquired IROIN®, Germany’s leading influencer marketing platform. This marks Stellar’s second acquisition in less than a year—following its June 2024 purchase of Influo (now Creatorz)—as it expands its DACH and European footprint.

"This acquisition is a crucial step toward making Stellar Tech the undisputed European leader in influencer marketing." – Cathy Pill, CEO, Stellar Tech

Why This Acquisition Matters

Expands Stellar Tech’s reach across Germany, Austria, and Switzerland.
Enhances AI-powered influencer marketing solutions for brands & agencies.
Brings high-profile clients like Spotify, Porsche, and Service Plan into Stellar’s network.

The Power of Combined Expertise

IROIN®’s Strengths – Robust analytics, intuitive platform, and deep DACH market knowledge.
Stellar Tech’s Reach – Operates in 30+ countries, serving clients like Disney, Nintendo, Dyson, and Air France.

Together, they form a pan-European powerhouse, delivering scalable and data-driven influencer marketing solutions.

Leadership Transition & Future Vision

New Leadership Appointments:
Mathis Betz (former IROIN® CEO) → Chief Commercial Officer (CCO), Stellar Tech
André Kilz (former IROIN® CTO) → Chief Product Officer (CPO), Stellar Tech

"By joining forces with Stellar Tech, we are creating a leading European influencer marketing powerhouse that will drive innovation and value for our customers." – Mathis Betz, new CCO, Stellar Tech

Looking Ahead: AI & Innovation in Influencer Marketing

AI-Powered Future – Both companies are aligned in using AI to optimize influencer campaigns.
Pan-European Growth – Strengthening market presence across Germany, France, Belgium, Netherlands, Switzerland, Italy, and the UK.

Stay tuned for how this acquisition will redefine influencer marketing across Europe!

IAB Tech Lab has launched Trusted Server, an open-source, server-side ad management framework designed to give publishers full control over ad monetization. As browsers tighten restrictions on third-party cookies and tracking, Trusted Server shifts ad processes from browsers to publisher-controlled infrastructure, ensuring:

First-party data control
Stronger privacy compliance
Reduced ad revenue loss
Faster web performance 

"The industry has been playing defense for too long. Trusted Server puts control back in publishers' hands." – Anthony Katsur, CEO, IAB Tech Lab

Why Trusted Server Matters

Browsers like Chrome, Safari, and W3C proposals are stripping away ad signals, threatening publisher revenue and visibility. Trusted Server addresses these challenges by:

Shifting ad auctions and requests server-side, reducing reliance on browser tracking.
Eliminating third-party JavaScript clutter, improving site speed and user experience.
Enhancing privacy compliance while keeping monetization intact.

"Publishers risk losing their ability to optimize ad revenue. The industry can’t stand by and let it happen." – Anthony Katsur

How Trusted Server Works

Trusted Server enables publishers to execute ad auctions, deliver creative assets, and manage data signals independently. Key features include:

Server-Side Ad Requests – Reduces ad-blocking risks.
Prebid Server Integration – Runs auctions with SSP partners in a controlled environment.
Edge Cloud Processing – Faster, secure data processing with minimal latency.
Server-Side Ad Stitching – Monetizes content without intrusive client-side tracking.
Faster Web Performance – Less page bloat, fewer network calls, and improved ad viewability.

"We partnered with IAB Tech Lab on Trusted Server because it gives publishers more control while prioritizing privacy." – Curt Larson, CPO, Equativ

What’s Next?

March 20, 2025 – Prototype demo at Signal Shift: Privacy & Addressability in New York
Q2 2025 – Launch of Trusted Server Task Force, inviting publishers to contribute and test the framework.
Webinars & Technical Support – IAB Tech Lab will host hands-on sessions to assist publishers in integrating Trusted Server.

The future of digital advertising starts now. Will publishers take back control?

Join the Trusted Server initiative and shape the next era of programmatic advertising.

accessiBe, a leader in web accessibility solutions, has launched Manual Testing & Custom Remediation (MTCR)—a new offering that blends AI-driven automation with human expertise to identify and fix accessibility barriers.

On-demand manual testing 
Tailored remediation for unique website features 
Optimized accessWidget performance 
Enhanced ADA & WCAG compliance 

"As technology advances, websites become more complex. Our MTCR solution empowers businesses to achieve both inclusivity and compliance in a tailored way." – Dekel Skoop, CEO, accessiBe

Bridging the Accessibility Gap

Modern websites feature interactive elements, e-commerce integrations, and dynamic content—often widening accessibility barriers. accessiBe’s MTCR ensures seamless accessibility by:

Conducting manual, real-world testing to replicate user experiences 
Assessing critical website interactions (navigation, forms, pop-ups, etc.) 
Customizing accessWidget to fit unique website structures 
Maximizing compliance with ADA, WCAG, and other regulations 

How MTCR Works

Expert-Led Manual Testing – Accessibility specialists identify barriers missed by automation.
Custom Remediation – Tailors accessWidget to unique website features.
AI + Human Synergy – Blends automation with expert oversight for cost-effective accessibility.
Seamless Integration – Works alongside accessFlow, accessWidget, and accessServices.

A Future-Ready Solution for Digital Accessibility

As web technologies evolve, ensuring inclusivity at scale is more critical than ever. With MTCR, accessiBe delivers a customized, compliance-driven approach to web accessibility—helping businesses create a seamless experience for all users.

Venera Technologies and Codemill have announced the integration of CapMate—an AI-powered caption and subtitle QC tool—with Accurate.Video Subtitle, Codemill’s cloud-native subtitle fixing solution.

CapMate: AI-driven caption/subtitle QC & auto-correction
Accurate.Video Subtitle: Web-based editing & manual review
New Integration: Seamless import of CapMate QC results into Accurate.Video

A smarter, faster, and more scalable caption QC workflow for media professionals.

Benefits of the Integration

Automated Error Detection & Auto-Correction: Fix sync issues, timing errors, missing captions, and formatting inconsistencies.
Seamless Workflow: CapMate auto-corrected files are directly imported into Accurate.Video for manual review & adjustments.
User-Friendly Interface: Edit captions effortlessly in a browser-based environment.
Scalability: Designed for high-volume media operations with bulk processing capabilities.

Industry Impact & Expert Insights

“This integration ensures media professionals can swiftly address caption issues while maintaining efficiency and accuracy.” – Simon Bergmark, CPO, Codemill

“With CapMate’s AI-driven QC and Accurate.Video’s intuitive interface, media companies can scale their caption workflows like never before.” – Fereidoon Khosravi, CBO, Venera Technologies

Experience It at NAB 2025

NAB Show 2025 – Las Vegas, April 6-9
Venera Booth #W1248 | Codemill Booth #W2348
Live demos showcasing faster, more accurate subtitle QC & correction workflows!

Retail media is evolving, and leading retailers are moving away from rigid, all-in-one solutions. Instead, they are adopting modular, best-in-class tools that offer greater flexibility and performance.

Pentaleap: Market-leading onsite ad server for retail media
Vantage: The Orchestration Layer that unifies retail media management
New Partnership: A seamless, high-performance alternative to legacy platforms

Together, Pentaleap and Vantage enable retailers to launch & scale retail media networks—without heavy technical investments.

Why This Partnership Matters

Smarter Onsite Ad Monetization: Pentaleap optimizes ad placements, increasing relevancy and revenue.
Unified Retail Media Management: Vantage orchestrates onsite, offsite, and in-store ads in a single platform.
Greater Flexibility, Less Complexity: Retailers can customize their tech stack, avoiding vendor lock-in.

Expert Insights

“Pentaleap + Vantage combine advanced ad serving and unified media management, giving retailers a superior, flexible alternative to legacy tools.” – Andreas Reiffen, CEO, Pentaleap

“This partnership enables retailers to move beyond rigid platforms to a high-performance, omnichannel retail media future.” – Aran Hamilton, CEO, Vantage

Trusted by Leading Retailers

Retailers worldwide rely on Pentaleap & Vantage for simplified, high-performance retail media execution—whether onsite, offsite, in-store, or omnichannel.

321 Web Marketing, a leading SEO and digital marketing agency, has announced the promotion of Anthony Andreatos to Chief Operating Officer (COO). A pivotal figure in the company for the past seven years, Andreatos will now lead operations, refine processes, and drive high-impact marketing strategies to maximize ROI for clients.

Leader in Digital Growth

In his new role, Andreatos will oversee operational efficiencies, service enhancements, and client success initiatives, ensuring that 321 Web Marketing continues to deliver cutting-edge inbound marketing solutions. His strategic focus includes:

• Optimizing Digital Marketing Systems – Enhancing SEO, content marketing, and web development processes for greater efficiency.
• Streamlining Internal Workflows – Improving the technical execution of campaigns and client-facing digital experiences.
• Enhancing Client ROI – Leveraging data-driven insights to refine marketing strategies and improve client outcomes.

A Proven Track Record in Web Development & Strategy

Andreatos has been with 321 Web Marketing since 2017, previously serving as Director of Web Development, where he:

• Developed Scalable Web Solutions – Built and optimized client websites, portals, and internal tools for marketing automation.
• Drove Technical Innovation – Created new systems and workflows that improved SEO performance, lead generation, and conversion rates.
• Expanded Client Success – Played a crucial role in growing businesses across multiple industries through custom digital strategies.

Leadership Perspective on His Promotion

Jonathan Gessert, CEO of 321 Web Marketing, shared his enthusiasm:

"Anthony has been a driving force behind our success, and this promotion reflects his incredible leadership and commitment to delivering the best for our clients. I'm beyond excited to see how he helps us scale and continue raising the bar."

Looking Ahead: The Future of 321 Web Marketing

Under Anthony Andreatos’ leadership, 321 Web Marketing is positioned to:

• Expand its service offerings with new digital marketing solutions.
• Refine operational strategies to scale client growth more efficiently.
• Continue delivering industry-leading SEO and inbound marketing strategies that drive measurable results.

With a deep understanding of both the technical and strategic sides of digital marketing, Anthony Andreatos is set to elevate 321 Web Marketing’s success. His leadership will continue to shape the company’s future, optimize campaign performance, and drive long-term value for clients.

Sotavento Medios, a leading digital marketing agency in Singapore, is redefining marketing strategies through Artificial Intelligence (AI). Their latest innovation, Lolibaso AI, is a cutting-edge marketing tool that has already garnered a beta user base of 10,000+ users worldwide.

AI-Driven Marketing Just Got Smarter!

What is Lolibaso AI?

Automates and enhances marketing processes
Personalizes user engagement through AI-driven insights
Empowers businesses with data-driven decision-making

Beta adoption proves its game-changing potential in the industry!

Pioneering Voice Search & LLM Optimization

As voice-activated searches surge, Sotavento Medios is at the forefront of Voice Search Optimization & Large Language Model (LLM) Optimization.

Enhance content visibility for Siri, Google Assistant & Alexa
Leverage AI-driven content for a more dynamic digital experience
Ensure businesses stay ahead in an evolving digital landscape

“With AI shaping the future of digital marketing, Lolibaso AI and our LLM optimization services ensure businesses stay competitive.” – Sotavento Medios Representative

Transforming the Future of Marketing

From AI-powered personalization to voice search dominance, Sotavento Medios is setting new benchmarks in digital marketing.

Codal, a leading website design and development consultancy, has been officially recognized as a Shopify Platinum Partner—the highest distinction in Shopify’s Partner Program. This places Codal among an elite group of just 15 agencies worldwide, and as the only Platinum-tier agency in Chicago.

A New Milestone in Shopify Excellence!

Codal’s Expertise in Enterprise Shopify Solutions

100+ Shopify builds across industries like automotive, FMCG, healthcare & manufacturing
Pioneering Shopify Plus solutions since 2016
Seamless migrations, operational efficiency, and scalable eCommerce growth

"Platinum status is reserved for the best of the best. We’re proud to be among only five agencies in the U.S. with this distinction." – Ryan Bloms, Director of Partnerships at Codal

Powering eCommerce Success for Leading Brands

Thermos: Migrated to Shopify Plus, improving UX, brand experience & conversions
CPAP: Developed custom AI-driven prescription verification & SEO migration
Jocko Fuel, OriginUSA, Lawson Products, trueCABLE & more: Enterprise-level Shopify innovation

What This Means for Clients

Exclusive Shopify Access: Early feature releases, dedicated support & roadmap insights.
Advanced B2B & D2C Capabilities: Frictionless wholesale & direct-to-consumer experiences.
Optimized Growth: Scalable Shopify solutions tailored to complex business needs.