Harmonic Enhances XOS Media Processor with AI & Expanded Distribution | Martech Edge | Best News on Marketing and Technology
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Harmonic Enhances XOS Media Processor with AI & Expanded Distribution

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Harmonic Enhances XOS Media Processor with AI & Expanded Distribution

Harmonic Enhances XOS Media Processor with AI & Expanded Distribution

PR Newswire

Published on : Mar 20, 2025

Harmonic has announced significant upgrades to its XOS Advanced Media Processor, incorporating AI-powered applications, a new XOS appliance for primary distribution, and support for Brazil’s DTV+ standard. These enhancements, showcased at the 2025 NAB Show, reinforce XOS as a cutting-edge media processing solution for broadcasters and streaming providers.

"As the video industry strives for efficiency, Harmonic continues to innovate with an all-in-one solution for media processing and distribution," said Gil Rudge, SVP, Solutions & Americas Sales, Video Business at Harmonic. "Feature collapse is central to our appliance strategy, and we're elevating that approach with the evolution of our XOS media processor."

These innovations maximize efficiency, reduce costs, and streamline operations, ensuring service providers can adapt to evolving video delivery requirements.

Key Enhancements in the XOS Media Processor

1. AI-Powered Innovation for On-Premises Video Processing

Harmonic is integrating AI-driven capabilities into the XOS media processor, starting with:

  • Automated closed captioning, improving accessibility and eliminating manual processes.
  • On-premises AI integration, reducing operational costs while enhancing efficiency.
  • Consolidation of multiple AI-powered workflows into a single appliance, simplifying media processing.
2. New XOS Appliance for Primary Distribution

Harmonic is launching a new XOS appliance to optimize primary distribution, particularly for small-channel-count use cases. Key benefits include:

  • Flexible distribution across satellite and IP-based delivery, supporting the industry’s migration from satellite to IP.
  • Scalable edge processing, accommodating workflows from a few channels to high-channel-count systems.
  • Seamless integration with Harmonic’s DMS-X distribution management system, providing a unified approach for satellite and IP distribution.
3. Future-Proofing Brazilian Broadcasters with DTV+ Support

The XOS media processor now supports Brazil’s next-gen DTV+ standard, integrating advanced video and audio codecs:

  • Video: VVC and LCEVC for improved compression efficiency and pristine UHD video quality.
  • Audio: MPEG-H, enabling immersive audio experiences.
  • Simultaneous delivery across legacy ISDB-Tb, new DTV+, and OTT platforms with a single media processing solution.

Harmonic’s XOS media processor advancements reflect a commitment to innovation in media processing and distribution. By integrating AI-driven automation, expanded primary distribution capabilities, and next-gen broadcast standards, Harmonic ensures that broadcasters and streaming providers remain at the forefront of efficiency and quality.