artificial intelligence marketing
Published on : Mar 20, 2025
Harmonic has announced significant upgrades to its XOS Advanced Media Processor, incorporating AI-powered applications, a new XOS appliance for primary distribution, and support for Brazil’s DTV+ standard. These enhancements, showcased at the 2025 NAB Show, reinforce XOS as a cutting-edge media processing solution for broadcasters and streaming providers.
"As the video industry strives for efficiency, Harmonic continues to innovate with an all-in-one solution for media processing and distribution," said Gil Rudge, SVP, Solutions & Americas Sales, Video Business at Harmonic. "Feature collapse is central to our appliance strategy, and we're elevating that approach with the evolution of our XOS media processor."
These innovations maximize efficiency, reduce costs, and streamline operations, ensuring service providers can adapt to evolving video delivery requirements.
Harmonic is integrating AI-driven capabilities into the XOS media processor, starting with:
Harmonic is launching a new XOS appliance to optimize primary distribution, particularly for small-channel-count use cases. Key benefits include:
The XOS media processor now supports Brazil’s next-gen DTV+ standard, integrating advanced video and audio codecs:
Harmonic’s XOS media processor advancements reflect a commitment to innovation in media processing and distribution. By integrating AI-driven automation, expanded primary distribution capabilities, and next-gen broadcast standards, Harmonic ensures that broadcasters and streaming providers remain at the forefront of efficiency and quality.