Skydeo, a leader in predictive audience data, has announced a strategic partnership with AnalyticsIQ, a top innovator in predictive consumer insights. This collaboration enhances Skydeo Audience Manager (SAM) by integrating AnalyticsIQ's behavioral and psychographic data, giving marketers unparalleled audience intelligence.

With access to over 30,000 audience segments built from 1.4 trillion data points, Skydeo SAM now empowers brands to optimize targeting across social, mobile, CTV, and DSP platforms, ensuring hyper-personalized marketing campaigns that resonate with audiences.

"Offering AnalyticsIQ-branded segments in Skydeo Audience Manager gives brands and agencies the selection they want with fast, expedient distribution across programmatic, paid social, and video," said Mike Ford, CEO of Skydeo.

How This Partnership Enhances Audience Targeting

1. Enriched Consumer Insights for Smarter Campaigns

With AnalyticsIQ’s proprietary data, marketers gain deeper insights into:

• Lifestyle preferences and personal interests
• Financial behaviors and spending habits
• Psychographic indicators, including decision-making patterns

By leveraging predictive intelligence, brands can craft data-driven, high-precision campaigns that increase engagement and conversions.

2. Seamless Integration into Skydeo Audience Manager (SAM)

Skydeo SAM provides multi-channel activation and real-time audience insights, allowing marketers to:

• Optimize targeting for programmatic, paid social, mobile, and CTV campaigns
• Reduce wasted ad spend by refining audience segments
• Streamline campaign execution with built-in collaboration tools

"By integrating our data into Skydeo SAM, we're giving marketers the tools they need to understand their audiences on a deeper level and create campaigns that truly engage," said Anna Brantley, CRO at AnalyticsIQ.

3. Privacy-First, Ethical Data Practices

Both Skydeo and AnalyticsIQ are committed to privacy compliance and ethical data use. This ensures:

• Transparency in data collection and audience segmentation
• Adherence to evolving consumer data privacy regulations
• Responsible use of predictive insights for marketing precision

As marketers navigate an increasingly competitive advertising landscape, the Skydeo-AnalyticsIQ partnership provides a game-changing solution. By combining predictive analytics with high-quality consumer data, marketers can enhance targeting accuracy, maximize engagement, and drive ROI.

This collaboration represents the future of data-driven marketing, where precision, personalization, and privacy work together to create smarter, more effective campaigns.