Livestreaming has changed how audiences experience travel, adventure, and extreme sports. However, traditional livestreaming falls short in capturing the depth, scale, and perspective of real-world environments. OPIC Technologies, Inc., a leader in Spatial Livestream technology, is redefining adventure content by integrating real-time depth perception and spatial awareness into livestreaming.

For adventure influencers and content creators, this innovation allows them to share their journeys with unprecedented realism, making audiences feel like they are part of the experience rather than just watching from a screen.

What is Spatial Livestream?

Spatial Livestream is an advanced livestreaming technology that captures environments in three-dimensional depth rather than a traditional flat perspective. It creates an immersive, real-time multi-dimensional viewing experience where audiences can feel like they’re:

• Trekking through rugged mountain trails

• Diving into deep waters

• Climbing towering rock faces

• Soaring across open landscapes

This next-generation technology bridges the gap between digital spectatorship and real-world exploration, bringing a more engaging and lifelike perspective to adventure content.

How Spatial Livestream Transforms Adventure Content

1. Depth & Scale in Storytelling

Traditional livestreams flatten landscapes, failing to capture the true vastness of nature. Spatial Livestream delivers:

• Real-time depth perception for a lifelike sense of space

• Dynamic perspective shifts, making viewers feel as if they are moving with the creator

• Enhanced motion tracking, adding to the realism of fast-paced activities

2. Immersive Audience Engagement

For adventure influencers, audience engagement is key. Spatial Livestream enables:

• A more interactive and presence-driven experience for viewers

• A deeper emotional connection, making audiences feel part of the journey

• Improved content monetization opportunities, as immersive experiences attract more dedicated viewers

3. Expanding Creative Possibilities for Influencers

With Spatial Livestream, content creators can:

• Showcase high-adrenaline adventures with greater intensity

• Provide unique first-person perspectives for storytelling

• Offer exclusive, behind-the-scenes views that were previously impossible with traditional livestreaming

Industry Perspective: The Future of Livestreaming

According to Bob Douglas, CEO of OPIC Technologies, Inc.:
"The sense of scale and depth is crucial in adventure storytelling. Spatial Livestreaming enables audiences to feel like they’re truly part of the journey, bridging the gap between digital spectatorship and real-world exploration."

The Growing Demand for Immersive Content

As digital audiences demand more engaging and interactive content, OPIC Technologies is at the forefront of livestream innovation. With Spatial Livestream, adventure influencers now have a powerful tool to:

• Revolutionize content creation

• Redefine audience interaction

• Push the boundaries of digital storytelling

OPIC Technologies' Spatial Livestream is set to transform the adventure content industry, delivering unparalleled realism, engagement, and storytelling possibilities. As audiences seek deeper, more interactive experiences, this technology marks a new era for travel, outdoor exploration, and extreme sports livestreaming.

SocialEyes Communications, a full-service digital marketing agency based in Toronto, has launched a redesigned website aimed at connecting businesses with results-driven online marketing solutions. With a strong focus on strategy-led campaigns, the agency helps clients:

• Expand their digital presence

• Attract qualified leads

• Build long-term brand visibility

The new platform highlights the firm’s ability to serve a diverse range of industries, particularly specialized sectors such as healthcare and legal services, where compliance and targeted messaging are crucial.

Industry-Specific Digital Marketing Expertise

1. Digital Marketing for Medical Professionals

SocialEyes Communications provides specialized marketing services for healthcare providers, ensuring compliance with:

• Industry-specific regulations

• Patient privacy standards

• Ethical advertising guidelines

Services include:

• Clinic branding and website development

• Local SEO for patient acquisition

• Multi-channel advertising strategies

By crafting trust-driven marketing campaigns, the agency helps medical professionals enhance patient engagement and grow their practices.

2. Strategic Marketing for Law Firms

The legal sector is another core focus, with tailored strategies designed to help law firms:

• Stand out in a competitive market

• Strengthen their online authority

• Generate consistent client inquiries

Services include:

• SEO and content creation for legal services

• Google Ads campaigns to attract relevant leads

• Reputation management to build trust and credibility

With a deep understanding of the legal industry’s unique challenges, SocialEyes Communications develops high-impact digital strategies for lawyers and attorneys.

New Website Features

The redesigned website offers an intuitive user experience, providing visitors with:

• A clear overview of services (branding, SEO, paid media, and social media management)

• Industry-specific marketing insights for niche sectors

• Case studies showcasing successful campaigns

• Direct enquiry options for potential clients

By integrating performance analytics, strategy-driven execution, and measurable results, the platform reflects the agency’s commitment to client success.

Driving Business Growth with Data-Backed Digital Strategies

SocialEyes Communications prides itself on delivering marketing campaigns backed by data-driven insights. Their team of digital specialists focuses on:

• Creative and strategic execution

• Performance-driven marketing campaigns

• Long-term business growth through digital innovation

With the launch of its new website, SocialEyes Communications continues to set the standard for specialized digital marketing. Whether working with healthcare professionals, legal firms, or other industries, the agency’s focus on compliance, precision, and results-driven strategies makes it a trusted partner for businesses looking to scale in the digital age.

Acumatica, the world’s fastest-growing cloud ERP provider, is set to showcase its latest Retail Edition enhancements at Shoptalk 2025, happening from March 25-27 in Las Vegas. These advancements, included in Acumatica 2025 R1, are designed to help retailers:

• Leverage AI-driven automation

• Unify omnichannel sales strategies

• Optimize real-time data insights

As retailers navigate an increasingly complex landscape, Acumatica’s modern, scalable ERP platform enables them to streamline operations and drive sustainable growth.

Transforming Retail with Acumatica 2025 R1

1. AI-Driven Insights & Workflow Automation

• AI-powered tools enhance inventory management, order processing, and business intelligence.

• Automated workflows reduce manual errors and increase operational efficiency.

• Real-time analytics empower retailers to make faster, data-driven decisions.

2. Seamless Omnichannel Commerce

• Synchronizes inventory, orders, and fulfillment data across eCommerce marketplaces and brick-and-mortar stores.

• Integrates with Shopify and BigCommerce for unified commerce management.

• Enables real-time stock updates and accurate demand forecasting.

3. Advanced Point of Sale (POS) Capabilities

• Acumatica’s POS solution integrates with online and in-store systems, ensuring a cohesive shopping experience.

• Centralized customer data enhances personalized engagement and loyalty programs.

• Supports multi-location retail operations with a single, cloud-based system.

Retailers Need Future-Ready Technology

“Retail is evolving faster than ever, and businesses need technology that keeps them ahead of shifting consumer expectations,” said Stacie Jurczak, Product Manager, Retail Commerce at Acumatica.
With smarter inventory management, integrated commerce solutions, and enhanced operational visibility, Acumatica enables retailers to:

• Deliver frictionless shopping experiences

• Improve customer loyalty

• Scale efficiently in an unpredictable market

Experience Acumatica at Shoptalk 2025

Retailers attending Shoptalk 2025 can visit Acumatica’s booth (#1334) to explore how its AI-driven ERP platform supports:

• End-to-end commerce management

• Seamless omnichannel integration

• Real-time business intelligence

As the retail industry continues to evolve, Acumatica’s AI-powered ERP solutions provide businesses with the tools to automate, integrate, and optimize operations. At Shoptalk 2025, attendees will get an exclusive look at how Acumatica’s cutting-edge Retail Edition empowers retailers to stay competitive in the digital age.

Brunner, a leading independent, integrated marketing agency, has announced the acquisition of Rakuten Advertising’s Performance Solutions group, strengthening its paid search and programmatic planning capabilities. This move aligns with Brunner’s growth vision and expands its ability to deliver high-impact marketing solutions at scale.

Strategic Impact of the Acquisition

1. Strengthening Digital Media and Performance Marketing

• The Performance Solutions group specializes in paid search and programmatic advertising, making it a natural fit for Brunner’s data-driven media approach.

• Expertise in retail and e-commerce industries enhances Brunner’s ability to serve high-growth sectors.

• Expansion of Brunner’s data engineering and analytics capabilities.

2. Long-Term Partnership with Rakuten Advertising

• Brunner will continue providing digital media services to Rakuten’s clients.

• The acquisition creates new affiliate marketing opportunities through Rakuten’s platform.

• Ensures seamless transition for existing clients, maintaining service continuity.

3. A Cultural and Strategic Fit

• Brunner’s entrepreneurial mindset and client-focused philosophy align with Rakuten’s Performance Solutions group.

• A shared commitment to innovation and people-first culture ensures a smooth integration.

• Brunner’s leadership has a history of successful acquisitions, reinforcing stability and growth.

Leadership Insights

“We are thrilled to welcome the talented team from Rakuten Advertising’s Performance Solutions group to Brunner,” said Dan Gbur, Partner and Chief Revenue Officer at Brunner. “With this acquisition, we will immediately begin integrating their expertise with our existing capabilities to deliver even greater value to our clients.”

Karen Chu, Vice President of Corporate Development at Rakuten Advertising, emphasized the strategic alignment:
“Culturally, our Performance Solutions group and existing clients will have a smooth transition, which was our number one priority. Our ongoing relationship with Brunner will allow us to leverage their extensive resources and industry knowledge, ultimately benefiting our clients with enhanced marketing strategies and execution.”

With the integration of Rakuten Advertising’s Performance Solutions group, Brunner is set to elevate its digital media, paid search, and programmatic advertising offerings. This acquisition not only strengthens Brunner’s capabilities but also solidifies its position as a leader in performance marketing. Clients can expect a seamless transition, expanded services, and data-driven strategies that drive measurable business impact.

Monetate, a leading personalization platform, has announced the launch of Orchid AI, an advanced AI-powered engine designed to transform ecommerce experiences. By integrating search, navigation, personalization, testing, and audience discovery, Orchid AI helps brands deliver hyper-relevant, scalable digital experiences that drive revenue and engagement.

The Need for Advanced Personalization in Ecommerce

Ecommerce brands face increasing challenges, including:

• Rising customer acquisition costs

• Intensifying competition in digital commerce

• Higher customer expectations for seamless, tailored experiences

Monetate CEO Steve Maher emphasizes the platform’s evolution to meet these demands:
"Today's brands face unprecedented challenges. We've enhanced our platform to make it more intelligent, powerful, and accessible so teams can respond to these rising challenges head-on.”

Features of Orchid AI

1. Smart Site Search

• Personalized search results based on real-time user intent

• 41% higher search revenue for brands leveraging Orchid AI

2. Dynamic Category Pages

• AI-driven customization of category pages based on user segments

• Enhances product discoverability and engagement

3. Intelligent Recommendations

• AI-powered product suggestions for web, mobile, apps, kiosks, and more

• Drives 4X revenue per session (RPS) increase

4. 1:1 Personalization Across All Touchpoints

• AI-driven content and product recommendations tailored to each visitor

• Proven to boost conversion rates by 25%

5. AI-Optimized Dynamic Testing

• Real-time traffic allocation to high-performing variants

• Eliminates waiting for statistical significance in A/B testing

6. AI-Powered Audience Discovery

• Identifies high-value customer segments

• Surfaces new optimization opportunities

A Legacy of AI in Ecommerce

Eric Rosado, Chief Product Officer at Monetate, highlights the platform’s AI expertise:
"What sets Monetate apart is our decade-plus heritage in AI-powered commerce. While others are just beginning to experiment with AI, our platform has processed hundreds of billions of interactions, continuously learning and evolving to stay ahead of changing shopper behavior.”

With Orchid AI, Monetate empowers brands to elevate customer experiences, drive personalization at scale, and optimize performance with AI-driven insights. As ecommerce competition intensifies, Monetate’s advanced platform ensures brands stay ahead with smarter personalization, real-time optimization, and data-driven strategies.

Kinsta, a leading managed WordPress hosting provider powered by Google Cloud Platform, has unveiled Kinsta Automatic Updates, a seamless and secure solution to managing WordPress updates. This new feature eliminates site-breaking updates, manual maintenance efforts, and security vulnerabilities by automating updates with built-in safety mechanisms.

Daniel Pataki, CTO at Kinsta, highlights the benefit:
"Keeping sites secure and up to date shouldn't be a time-consuming task. With Kinsta Automatic Updates, our customers can stay protected with minimal effort—while ensuring stability through visual regression testing and rollback protection.”

Why Kinsta Automatic Updates Matter

1. Eliminates Risks of WordPress Updates

• Reduces security vulnerabilities from outdated plugins and themes

• Prevents site downtime due to faulty updates

• Automates maintenance, saving agencies and site owners hours of work

2. Hands-Free WordPress Maintenance with Advanced Features

Kinsta’s Automatic Updates come with three key functionalities:

A. Automatic Updates

• Keeps plugins and themes up to date without manual intervention

• Saves time and improves WordPress security

B. Visual Regression Testing

• Detects potential site-breaking changes before updates go live

• Ensures smooth updates by comparing pre- and post-update versions

C. Rollback Protection

• Automatically restores backups if an issue is detected

• Provides detailed reporting on what changed and why a rollback occurred

Matt Sullivan, CEO of Torro.io, emphasizes the impact:
"Security risks, broken sites, and surprise downtime? Gone. Kinsta just eliminated the biggest headache of WordPress maintenance. Now, we have a foolproof way to keep sites running smoothly—without lifting a finger.”

With Kinsta Automatic Updates, WordPress site owners can automate updates with confidence, ensuring maximum security, uptime, and performance. By integrating AI-driven testing and rollback protection, Kinsta has set a new standard for hassle-free WordPress maintenance.

Unifyr has launched Unifyr+, a partner-first platform designed to address the challenges of modern channel relationships. Unlike traditional vendor-centric PRM (Partner Relationship Management) systems, Unifyr+ puts MSPs and channel partners in control, enabling them to expand their reach, streamline engagement, and strengthen their market position.

Tobias Hartmann, CEO of Unifyr, highlights the shift:
"Traditional PRM platforms create visibility asymmetry, benefiting vendors while leaving partners juggling multiple portals. Unifyr+ flips this model, providing a centralized hub for managing multi-vendor relationships efficiently.”

Unifyr+ will debut at the Channel Partners Conference & Expo on March 24–27, 2025, at The Venetian, Las Vegas.

Why Unifyr+ Matters for Channel Partners

1. A Unified Hub for Channel Success

• One login for all vendor interactions, eliminating multiple partner portals

• Centralized access to vendor content, leads, training, and deal registrations

• Optimized workflows to simplify channel engagement

2. Benefits of Unifyr+

A. Program Discovery

• Simplifies establishing, managing, and engaging with vendor programs

• Helps partners identify new growth and collaboration opportunities

B. Single Point Discovery for Content & Training

• One-stop access to vendor materials, events, and certifications

• No need to navigate multiple partner platforms

C. Centralized Lead & Deal Registration

• Provides a comprehensive view of pipeline opportunities

• Enables partners to track and manage deals across vendors seamlessly

D. AI-Powered Advisor for Instant Insights

• Uses natural language AI to source vendor materials quickly

• Reduces time spent on searches, emails, and training sessions

Unifyr+ marks a new era of channel collaboration, streamlining vendor relationships while enhancing partner visibility and profitability. By empowering MSPs and channel partners with a single, AI-driven platform, Unifyr+ sets a new standard for PRM innovation.

Medallia, Inc., the global leader in customer and employee experience, has appointed Carrie Parker as Chief Marketing Officer (CMO). With over 25 years of experience in technology and SaaS marketing, Parker is set to drive brand transformation, demand generation, and revenue growth at Medallia.

CEO Mark Bishof highlighted the significance of Parker’s leadership:
"Carrie brings an incredible wealth of experience in marketing to her new role at Medallia. Her expertise will be instrumental in showcasing our customers, cutting-edge innovations, and market leadership.”

Carrie Parker’s Expertise & Leadership

1. A Proven Track Record in Marketing Innovation

Parker has successfully led high-performing teams and brand transformations at top organizations, including:

• CMO at Cision – Led global marketing efforts to accelerate demand generation and elevate brands such as Brandwatch and CisionOne.

• Leadership roles at Vericast, American Express, Kantar, and Cordial – Spearheaded data-driven marketing initiatives to fuel business growth.

2. Strategic Vision for Medallia’s Future

In her own words, Parker is excited about the opportunity:
"I am passionate about marketing’s impact on an organization. Medallia is already recognized as the market leader in customer experience, and I look forward to elevating our brand and mission-critical solutions across industries.”

Carrie Parker’s appointment signals a new phase of growth and innovation for Medallia. With her strategic leadership and marketing expertise, Medallia is set to further solidify its position as the leader in experience management.