Medallia, Inc., the global leader in customer and employee experience, has appointed Carrie Parker as Chief Marketing Officer (CMO). With over 25 years of experience in technology and SaaS marketing, Parker is set to drive brand transformation, demand generation, and revenue growth at Medallia.

CEO Mark Bishof highlighted the significance of Parker’s leadership:
"Carrie brings an incredible wealth of experience in marketing to her new role at Medallia. Her expertise will be instrumental in showcasing our customers, cutting-edge innovations, and market leadership.”

Carrie Parker’s Expertise & Leadership

1. A Proven Track Record in Marketing Innovation

Parker has successfully led high-performing teams and brand transformations at top organizations, including:

• CMO at Cision – Led global marketing efforts to accelerate demand generation and elevate brands such as Brandwatch and CisionOne.

• Leadership roles at Vericast, American Express, Kantar, and Cordial – Spearheaded data-driven marketing initiatives to fuel business growth.

2. Strategic Vision for Medallia’s Future

In her own words, Parker is excited about the opportunity:
"I am passionate about marketing’s impact on an organization. Medallia is already recognized as the market leader in customer experience, and I look forward to elevating our brand and mission-critical solutions across industries.”

Carrie Parker’s appointment signals a new phase of growth and innovation for Medallia. With her strategic leadership and marketing expertise, Medallia is set to further solidify its position as the leader in experience management.