Brunner, a leading independent, integrated marketing agency, has announced the acquisition of Rakuten Advertising’s Performance Solutions group, strengthening its paid search and programmatic planning capabilities. This move aligns with Brunner’s growth vision and expands its ability to deliver high-impact marketing solutions at scale.

Strategic Impact of the Acquisition

1. Strengthening Digital Media and Performance Marketing

• The Performance Solutions group specializes in paid search and programmatic advertising, making it a natural fit for Brunner’s data-driven media approach.

• Expertise in retail and e-commerce industries enhances Brunner’s ability to serve high-growth sectors.

• Expansion of Brunner’s data engineering and analytics capabilities.

2. Long-Term Partnership with Rakuten Advertising

• Brunner will continue providing digital media services to Rakuten’s clients.

• The acquisition creates new affiliate marketing opportunities through Rakuten’s platform.

• Ensures seamless transition for existing clients, maintaining service continuity.

3. A Cultural and Strategic Fit

• Brunner’s entrepreneurial mindset and client-focused philosophy align with Rakuten’s Performance Solutions group.

• A shared commitment to innovation and people-first culture ensures a smooth integration.

• Brunner’s leadership has a history of successful acquisitions, reinforcing stability and growth.

Leadership Insights

“We are thrilled to welcome the talented team from Rakuten Advertising’s Performance Solutions group to Brunner,” said Dan Gbur, Partner and Chief Revenue Officer at Brunner. “With this acquisition, we will immediately begin integrating their expertise with our existing capabilities to deliver even greater value to our clients.”

Karen Chu, Vice President of Corporate Development at Rakuten Advertising, emphasized the strategic alignment:
“Culturally, our Performance Solutions group and existing clients will have a smooth transition, which was our number one priority. Our ongoing relationship with Brunner will allow us to leverage their extensive resources and industry knowledge, ultimately benefiting our clients with enhanced marketing strategies and execution.”

With the integration of Rakuten Advertising’s Performance Solutions group, Brunner is set to elevate its digital media, paid search, and programmatic advertising offerings. This acquisition not only strengthens Brunner’s capabilities but also solidifies its position as a leader in performance marketing. Clients can expect a seamless transition, expanded services, and data-driven strategies that drive measurable business impact.