Monetate, a leading personalization platform, has announced the launch of Orchid AI, an advanced AI-powered engine designed to transform ecommerce experiences. By integrating search, navigation, personalization, testing, and audience discovery, Orchid AI helps brands deliver hyper-relevant, scalable digital experiences that drive revenue and engagement.

The Need for Advanced Personalization in Ecommerce

Ecommerce brands face increasing challenges, including:

• Rising customer acquisition costs

• Intensifying competition in digital commerce

• Higher customer expectations for seamless, tailored experiences

Monetate CEO Steve Maher emphasizes the platform’s evolution to meet these demands:
"Today's brands face unprecedented challenges. We've enhanced our platform to make it more intelligent, powerful, and accessible so teams can respond to these rising challenges head-on.”

Features of Orchid AI

1. Smart Site Search

• Personalized search results based on real-time user intent

• 41% higher search revenue for brands leveraging Orchid AI

2. Dynamic Category Pages

• AI-driven customization of category pages based on user segments

• Enhances product discoverability and engagement

3. Intelligent Recommendations

• AI-powered product suggestions for web, mobile, apps, kiosks, and more

• Drives 4X revenue per session (RPS) increase

4. 1:1 Personalization Across All Touchpoints

• AI-driven content and product recommendations tailored to each visitor

• Proven to boost conversion rates by 25%

5. AI-Optimized Dynamic Testing

• Real-time traffic allocation to high-performing variants

• Eliminates waiting for statistical significance in A/B testing

6. AI-Powered Audience Discovery

• Identifies high-value customer segments

• Surfaces new optimization opportunities

A Legacy of AI in Ecommerce

Eric Rosado, Chief Product Officer at Monetate, highlights the platform’s AI expertise:
"What sets Monetate apart is our decade-plus heritage in AI-powered commerce. While others are just beginning to experiment with AI, our platform has processed hundreds of billions of interactions, continuously learning and evolving to stay ahead of changing shopper behavior.”

With Orchid AI, Monetate empowers brands to elevate customer experiences, drive personalization at scale, and optimize performance with AI-driven insights. As ecommerce competition intensifies, Monetate’s advanced platform ensures brands stay ahead with smarter personalization, real-time optimization, and data-driven strategies.