Unifyr has launched Unifyr+, a partner-first platform designed to address the challenges of modern channel relationships. Unlike traditional vendor-centric PRM (Partner Relationship Management) systems, Unifyr+ puts MSPs and channel partners in control, enabling them to expand their reach, streamline engagement, and strengthen their market position.

Tobias Hartmann, CEO of Unifyr, highlights the shift:
"Traditional PRM platforms create visibility asymmetry, benefiting vendors while leaving partners juggling multiple portals. Unifyr+ flips this model, providing a centralized hub for managing multi-vendor relationships efficiently.”

Unifyr+ will debut at the Channel Partners Conference & Expo on March 24–27, 2025, at The Venetian, Las Vegas.

Why Unifyr+ Matters for Channel Partners

1. A Unified Hub for Channel Success

• One login for all vendor interactions, eliminating multiple partner portals

• Centralized access to vendor content, leads, training, and deal registrations

• Optimized workflows to simplify channel engagement

2. Benefits of Unifyr+

A. Program Discovery

• Simplifies establishing, managing, and engaging with vendor programs

• Helps partners identify new growth and collaboration opportunities

B. Single Point Discovery for Content & Training

• One-stop access to vendor materials, events, and certifications

• No need to navigate multiple partner platforms

C. Centralized Lead & Deal Registration

• Provides a comprehensive view of pipeline opportunities

• Enables partners to track and manage deals across vendors seamlessly

D. AI-Powered Advisor for Instant Insights

• Uses natural language AI to source vendor materials quickly

• Reduces time spent on searches, emails, and training sessions

Unifyr+ marks a new era of channel collaboration, streamlining vendor relationships while enhancing partner visibility and profitability. By empowering MSPs and channel partners with a single, AI-driven platform, Unifyr+ sets a new standard for PRM innovation.