EngageLab Enhances AI-Powered Marketing Automation for Better Engagement | Martech Edge | Best News on Marketing and Technology
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EngageLab Enhances AI-Powered Marketing Automation for Better Engagement

marketing automation

EngageLab Enhances AI-Powered Marketing Automation for Better Engagement

EngageLab Enhances AI-Powered Marketing Automation for Better Engagement

GlobeNewswire

Published on : Mar 26, 2025

EngageLab, a leader in customer engagement, has enhanced its Marketing Automation (MA) platform with AI-powered capabilities. This upgrade empowers businesses to create highly personalized, data-driven campaigns that maximize customer engagement and boost conversions.

Revolutionizing Marketing with Key Features

1. Omnichannel Marketing Automation

  • Connect with customers seamlessly through AppPush, WebPush, Email, SMS, and WhatsApp.

  • Maximize engagement by reaching users on their preferred channels.

2. Visual Journey Orchestration

  • Drag-and-drop journey builder with pre-designed templates for quick campaign creation.

  • Enables marketers to create personalized workflows without coding, reducing operational costs.

3. AI-Driven Insights & Optimization

  • Real-time analytics track user behavior, participation rates, and revenue conversions.

  • AI-powered insights help optimize marketing strategies for maximum ROI.

Tailored Journey Orchestration for Diverse Scenarios

EngageLab’s upgraded MA functions are designed for a variety of industries and use cases, including:

  • New User Onboarding: Guide users through core features to encourage quick adoption.

  • Trial & Upgrade Promotions: Send reminders and exclusive offers to boost paid conversions.

  • Re-engagement Campaigns: Recover inactive users with personalized incentives and messaging.

  • Targeted Campaigns: Use interaction data to deliver precise holiday deals or event promotions.

Customer Success Stories

  • E-commerce: A B2C platform increased conversions by 30% and improved repurchase rates with personalized campaigns.

  • Gaming: A mobile game developer achieved a 45% higher click-through rate and recovered 20% of churned players with behavior-triggered notifications.

  • Education: An online curriculum provider saw a 40% increase in course completions using tailored Push and SMS reminders.

Why Choose EngageLab?

1. Powerful Messaging Channels

  • Five self-built messaging channels ensure high delivery rates and reliable customer communication.

2. AI-Powered Personalization

  • GPTBots.ai integration enables 24/7 automated content creation and strategy optimization.

3. Global Support & Custom Solutions

  • Dedicated technical support teams provide customized solutions for enterprises worldwide.

EngageLab’s AI-powered Marketing Automation upgrades enable businesses to engage users more effectively, drive conversions, and optimize marketing strategies. With omnichannel messaging, real-time analytics, and AI-driven personalization, EngageLab is setting new benchmarks for customer engagement and retention.