In a move that signals strong confidence in the future of AI-powered digital advertising, DoubleVerify (DV) has announced a strategic investment in FirstPartyCapital (FPC), an operator-led venture capital firm specializing in early-stage adtech, martech, and digital media. This investment enhances both companies’ missions: supporting scalable startup innovation and driving measurable outcomes across the digital advertising landscape.

With this partnership, DoubleVerify becomes one of FPC’s largest investors, further expanding its role in shaping the next generation of digital media technologies while empowering FPC’s global portfolio of high-growth startups.

DoubleVerify’s Strategic Investment: A Catalyst for AdTech Innovation

The investment deepens DV’s ongoing commitment to supporting disruptive, early-stage technologies that address evolving advertiser, publisher, and consumer needs. DV’s track record in backing adtech innovation—via acquisitions and strategic partnerships—reinforces the value of this new alliance.

DV’s Innovation Track Record:

• Over $200M in strategic investments since 2023.

• Acquisitions include:

  • Scibids: AI-powered campaign optimization platform.

  • Rockerbox: Performance measurement and marketing attribution leader.

• A focus on AI-driven solutions that deliver measurable outcomes at scale.

“Fostering innovation in the adtech ecosystem benefits the entire industry,” said Doug Campbell, Chief Strategy Officer at DV. “This investment aligns perfectly with our mission to push the boundaries of digital advertising through cutting-edge technologies.”

FirstPartyCapital: An Operator-Led Fund Fueling the Future of AdTech

Founded in 2021 to address a lack of optimal financing solutions in the adtech space, FirstPartyCapital is a highly specialized, sector-focused fund. Backed by over 200 digital media insiders, including seasoned entrepreneurs and executives, FPC provides early-stage startups with both capital and strategic expertise.

FPC’s Unique Positioning:

• Operator-Led Model: Invested by and for digital media insiders.

• Network Effect: Access to hundreds of senior executives and strategic partners.

• Global Portfolio: Curated investments in companies reshaping the adtech and martech landscape.

Notable Portfolio Companies:

• Lumen – Attention measurement and optimization.

• Evorra – Privacy-first audience data platform.

• Lightbox – Location-based digital media.

• Picnic, Pixels, Good-Loop, Bedrock – A range of high-growth adtech innovators.

“Partnering with a global leader like DoubleVerify marks a major milestone for our fund,” said Rich Ashton, Managing Partner at FPC. “This capital empowers us to support more groundbreaking startups while offering our portfolio direct access to DV’s expertise and global network.”

What This Means for the AdTech Ecosystem

This strategic investment marks more than just financial backing—it reflects a shared vision for how adtech and martech should evolve: through collaboration, AI-driven automation, transparency, and real-time optimization.

Implications for the Industry:

• Enhanced Support for Founders: Startups will benefit from DV’s product knowledge, global presence, and data infrastructure.

• Acceleration of AI-Driven Capabilities: From personalization to measurement, AI adoption will be fast-tracked across new ventures.

• Deeper Strategic Alignment: DV gains early access to emerging tech that could become essential to future digital advertising solutions.

The investment by DoubleVerify in FirstPartyCapital sends a strong message: innovation in adtech and martech is thriving, and it’s being powered by collaborative capital and strategic vision. For DV, the partnership amplifies its influence on the future of AI-powered advertising. For FPC, it validates its operator-led model and bolsters its ability to support the most promising startups globally.

As the digital advertising ecosystem becomes more complex and AI-driven, this collaboration highlights how strategic investments can pave the way for scalable innovation, transparent measurement, and smarter marketing technology.