Commercial Recreation Specialists (CRS), a leader in innovative recreation solutions, proudly announces the appointment of Tracy Grzybowski as its new Director of Marketing. With over 20 years of experience in B2B marketing, branding, and strategic communications, Tracy is poised to help CRS expand its reach and impact across communities nationwide.

A Strategic Leader with a Passion for Purpose-Driven Marketing

A graduate of the University of Wisconsin-Madison with a B.A. in Journalism, Grzybowski has cultivated a career focused on building high-performing marketing teams, driving demand generation, and delivering tangible growth for organizations across multiple sectors.

Her resume includes impactful leadership roles at Omnipress, pc/nametag, and top marketing agencies, where she led initiatives that aligned brand strategy with audience engagement to fuel business growth.

Quote from Leadership

“Tracy’s passion for storytelling and strategic marketing makes her a perfect fit for CRS,” said Ryan Hartberg, VP of Sales and Marketing at CRS. “Her expertise in inbound marketing, lead generation, and brand development will be invaluable as we continue to grow and deliver exceptional recreation solutions.”

Elevating the CRS Brand and Mission

In her new role, Tracy will lead all marketing initiatives for CRS, including:

• Brand strategy and storytelling

• Content development and digital marketing

• Lead generation and marketing automation

• Industry partnerships and event marketing

She will play a key role in enhancing CRS’s visibility and in positioning the brand as a trusted partner for building fun, inclusive recreation experiences.

Looking Ahead

Grzybowski shared her enthusiasm about joining CRS at a time of momentum and opportunity:

“I’m excited to help CRS elevate its brand and better connect with communities across the country. Recreation is about bringing people together—and marketing is a powerful tool to share that vision.”

With Tracy Grzybowski at the helm of marketing, CRS is well-positioned to scale its impact and connect more deeply with communities through innovative, fun-first recreation solutions.