In an ambitious move to address one of the most pervasive pain points in digital transformation CRM and process adoption HIVE Strategy, a full-service digital agency and trusted HubSpot Solutions Partner, has teamed up with Supered, the premier digital adoption platform for HubSpot. Together, they are rolling out The Ultimate Adoption Package, a high-impact offering designed to drive sustainable CRM adoption, enhance training, and foster operational consistency across organizations.

The new package, guided by a proprietary STICKY methodology, will be previewed during a live webinar in April and officially launched at SaaStock USA in Austin this May.

Bridging the Gap Between Technology and Team Adoption

Despite investments in advanced CRM platforms, many organizations struggle to achieve effective usage across teams. Statistics show:

• 85% of employees feel stressed due to poor training

• 70% report disengagement from ineffective onboarding

• Employees waste up to 30% of their time searching for information

These pain points result in lost productivity, inconsistent data, and underperforming technology investments. The Ultimate Adoption Package aims to reverse that trend by combining:

• HIVE Strategy’s deep expertise in HubSpot configuration, training, and change management

• Supered’s real-time, in-app guidance tools, embedded directly within the HubSpot interface

“Adoption isn’t a nice-to-have,” said Dustin Brackett, CEO of HIVE Strategy. “Our clients span industries from education to finance—and they all struggle with the same issue: teams not using their tools to their full potential. This partnership fixes that.”

What The Ultimate Adoption Package Delivers

This end-to-end solution equips organizations with everything needed to accelerate HubSpot adoption, improve productivity, and ensure team-wide alignment. Key components include:

1. Embedded, On-Demand Training

Supered delivers interactive, in-the-moment training embedded directly into the HubSpot user experience. Employees get guidance exactly when and where they need it—without leaving their workflow.

2. STICKY Methodology for Lasting Adoption

HIVE Strategy has developed the STICKY framework, a proprietary methodology for CRM adoption that covers:

• Strategy and setup

• Team training

• Integrated support

• Change management

• Knowledge retention

• Yield (ROI measurement)

3. Faster Time to Value

By aligning platform implementation with real-time user support, the package reduces ramp-up time and boosts ROI from the start.

“You don’t rise to the level of your tools—you fall to the level of your adoption,” said Matt Bolian, Co-Founder and CEO of Supered. “That’s the problem we’re solving together.”

Transforming HubSpot Adoption Across Industries

The solution is built to serve a wide range of sectors, including:

• Education

• Healthcare

• Financial services

• Technology

Each industry shares a common challenge: digital tools are powerful only when used effectively. The Ultimate Adoption Package addresses that head-on.

A Game-Changer for Teams

Reflecting on the partnership, HIVE Strategy’s CEO shared a key insight from working with Supered:

“What started as a simple use case turned into a game-changer. Their team—and their tool—go way beyond what we expected. We’re excited about what’s next,” said Brackett.

The launch of this adoption package positions both companies as pioneers in a new wave of digital enablement—one where adoption is baked into the process, not bolted on afterward.

With CRM tools like HubSpot becoming the central nervous system for many organizations, adoption is the difference between growth and stagnation. HIVE Strategy and Supered are delivering a unified solution that not only accelerates onboarding but sustains engagement and performance over time. For companies looking to fully leverage their CRM investment, this partnership offers the roadmap—and the tools—to get there.