As streaming and digital video advertising continue to grow, brands and agencies are looking for more effective ways to plan, buy, and manage local campaigns. Enter LocalX, the newest innovation from Locality, a leading provider of local video advertising solutions. LocalX is an AI-powered, all-in-one media planning and buying platform built to streamline the entire lifecycle of local video advertising—offering both scale and precision through a seamless user experience. Drawing on real-world insights from over 32,000 campaigns and 24 billion local streaming impressions, LocalX brings automation, optimization, and expert support into one centralized solution.

Features of LocalX: What Sets It Apart

1. Direct Access to Premium Streaming Inventory

• Advertisers gain direct and flexible access to premium publisher inventory.

• Ensures high-quality ad placements at scale across trusted streaming environments.

• Optimized for both performance and brand safety.

2. Unified Campaign Management

• Combines budgeting, targeting, creative management, and reporting into one interface.

• Supports both self-service and managed service workflows.

• Reduces reliance on disconnected tools and minimizes manual effort.

• Enhances campaign execution speed from planning to launch.

3. Real-Time Performance Tracking

• Dynamic dashboard offers a live view of campaign data, revenue, and sales metrics.

• Enables faster, data-informed decisions to optimize outcomes on the fly.

• Helps advertisers stay agile in a constantly evolving media landscape.

4. Local Market Expertise Built-In

• Backed by Locality’s consultative teams with deep knowledge of regional market dynamics.

• Human expertise complements automation to fine-tune campaigns for local relevance.

• Ideal for navigating the complexities of local markets across the U.S.

5. Flexible and Customizable for Modern Media Buying

• Designed for use across direct IOs, programmatic buys, or hybrid models.

• Includes AI-powered ad tools and advanced audience targeting.

• Adapts to the unique needs of agencies, brands, and broadcast partners.

Supporting Broadcasters and Advertisers Alike

Broadcasters Benefit from Enhanced Digital Capabilities

• LocalX helps broadcast partners grow their digital footprint and monetize more efficiently.

• Enables broadcasters to offer advertisers enhanced value propositions with better tools and deeper reach.

Advertisers Achieve Stronger Local Impact

• Brands of all sizes—from local to national—can connect more meaningfully with regional audiences.

• The combination of smart tech + human guidance ensures campaigns resonate at the local level while scaling with precision.

Executive Perspective: A Platform Built by Experience

“LocalX will provide direct access to premium streaming inventory through an intuitive, AI-powered platform that streamlines local media buying,”
– Keith Kazerman, President of Streaming at Locality

“It simplifies fragmented workflows and puts buyers in control—whether they’re working with direct IOs, programmatic inventory, or both,”

– Zach Mullins, Chief Strategy Officer at Locality

“It gives advertisers smarter tools to run local campaigns, while helping our partners grow their digital business,”

– Ann Hailer, President of Broadcast at Locality

These leaders underscore that LocalX is more than just a tool—it's a strategic evolution in how local media is bought and sold in today’s increasingly digital-first world.

LocalX marks a new chapter in local advertising. By unifying planning, buying, creative, and reporting into one powerful platform, it delivers faster execution, better insights, and smarter results for both advertisers and broadcasters. With automation and AI complementing Locality’s proven hands-on approach, LocalX empowers brands to navigate the complexities of local video advertising with precision, speed, and scale. As local media continues to prove its unmatched power in building brand connection, LocalX ensures marketers can harness that power with confidence.