In a meaningful alignment of purpose and impact, Next PR, an award-winning integrated public relations firm, has announced a strategic pro bono partnership with the Assistance League of Colorado Springs (ALCS). As part of its 2025 Conscious Capitalism program, this partnership runs from April to September 2025, offering public relations support to help ALCS enhance its visibility and deepen its impact in the Colorado Springs community. This collaboration underscores Next PR’s broader mission of using storytelling to drive social change and elevate community voices.

Assistance League of Colorado Springs (ALCS)

A Trusted Nonprofit Rooted in Local Service

• Founded in 1968, ALCS is a volunteer-powered nonprofit committed to supporting children, families, veterans, and individuals in crisis.

• Operates key community initiatives to meet essential needs in Colorado Springs and surrounding areas.

Signature Programs Making a Lasting Impact

• Operation School Bell®: Supplies qualified students with new clothing, shoes, and hygiene kits, boosting confidence and school readiness.

• Assault Survivor Kits®: Offers clothing and personal care items to survivors of assault to support dignity and recovery.

• Sweet Dreams: Provides new beds and bedding for young people transitioning out of foster care or homelessness into subsidized housing.

Next PR's Pro Bono Support: Strategic Communications for Social Impact

Core Services Offered During the Partnership

• Social Media Audit: A thorough analysis of ALCS’s digital presence to identify strengths and areas for improvement.

• Best Practices Guide: Tailored recommendations to optimize ALCS’s social media strategy for engagement and awareness.

• Targeted Media Relations Program: Outreach to local media and influencers to amplify ALCS’s stories and mission-driven work.

• Messaging Workshop: Collaborative sessions to refine ALCS’s brand narrative.

• Messaging Document: A comprehensive tool ALCS can use for consistent, impactful storytelling across all platforms.

Voices Behind the Partnership

"Partnering with Assistance League of Colorado Springs this year is an honor. I've seen firsthand the incredible impact ALCS has..."

– Heather Kelly, CEO, Next PR

Kelly emphasized her personal connection to ALCS through volunteer work, including time spent at their Bargain Box thrift store, reinforcing the company’s genuine investment in this collaboration.

"The support they're offering will help us connect with even more people in the community..."

– Suzanne Discenza, President, ALCS

Discenza expressed optimism about how this partnership will empower ALCS to scale their mission and reach broader audiences.

Conscious Capitalism in Action: Why This Matters

Next PR’s partnership with ALCS is part of a broader initiative under its Conscious Capitalism program, which supports nonprofits making a meaningful difference. The collaboration serves as a model for how strategic PR and storytelling can elevate the voices of community-focused organizations and expand their ability to create change.

This partnership highlights the role that communications agencies can play beyond business, contributing directly to social good through expertise, purpose-driven alignment, and advocacy.

The partnership between Next PR and ALCS represents more than a professional collaboration—it's a shared commitment to empowering underserved communities through effective communication and authentic storytelling. By combining ALCS’s life-changing programs with Next PR’s strategic communications expertise, the partnership is set to drive awareness, foster engagement, and amplify social impact throughout Colorado Springs.

This is storytelling with purpose—where PR meets community transformation.