Markacy, a strategic growth and performance marketing firm, has announced the appointment of Ryan Mason as its new President and Chief Operating Officer (COO). A seasoned digital growth executive, Mason brings a powerful blend of strategy, operational excellence, and hands-on experience in digital media, e-commerce, and marketing transformation.

With this strategic hire, Markacy signals its commitment to expanding its service offerings, scaling go-to-market initiatives, and helping brands turn marketing into a core profit engine.

Ryan Mason’s Leadership Background: From BCG to Brand Builder

Prior to joining Markacy, Mason served as North America leader of the Digital Growth practice at BCG X, the tech and digital innovation arm of Boston Consulting Group (BCG). In this role, he advised clients across the Consumer, Healthcare, and Private Equity sectors, helping them accelerate growth and overhaul their marketing and commercial operations for digital excellence.

Mason also brings in-house operating experience from his tenure at Constellation Brands (NYSE: STZ), where he managed a DTC E-commerce Business Unit. There, he was instrumental in scaling profitable growth for a multi-brand beverage portfolio, proving his ability to deliver results across industries and company sizes.

Earlier in his career, Mason held leadership roles in digital media and ad-tech, including positions at VaynerMedia and SocialCode, further strengthening his credentials as a digital-first executive.

Quotes from Leadership

“I am thrilled to be joining Markacy as we embark on our next phase of growth. I look forward to working with our existing clients, expanding services to new clients, and advancing our efforts to transform marketing into a profit center for businesses of all sizes.”
– Ryan Mason, President & COO at Markacy

“Ryan has been an advisor to Markacy for years, and we could not be more excited to have him onboard. Markacy is dedicated to bringing the best minds to our clients, and Ryan's leadership and experience will help us continue to produce market-leading results.”
– Chris Jones, Co-Founder at Markacy

What Ryan Brings to Markacy

As President & COO, Mason will focus on:

• Scaling Markacy’s go-to-market strategy

• Growing the firm’s client base

• Expanding services, especially in areas like:

  • Holistic marketing measurement

  • Advanced analytics and performance insights

  • Full-funnel customer acquisition strategies

Mason holds an MBA in Finance from NYU Stern School of Business and a BA in Economics from The University of Michigan. He has lived in Manhattan for over 11 years, where he continues to be deeply engaged in the business and digital innovation community.

With Ryan Mason’s leadership, Markacy is doubling down on its mission to help businesses achieve sustainable, scalable growth. His unique blend of strategic vision, operational rigor, and digital-first thinking makes him the ideal fit to help guide Markacy and its clients into a new era of marketing-as-a-profit-center.