ActiveCampaign, a leading marketing automation platform, has officially acquired Mexico City-based Hilos to expand its capabilities and provide the most advanced WhatsApp automation solution for businesses globally. This acquisition will enable ActiveCampaign’s 180,000 customers to create conversational experiences specifically designed for the WhatsApp platform, which boasts over 2.4 billion users and 200 million active business accounts worldwide.

Expanding WhatsApp Marketing Automation

With WhatsApp being a dominant platform for small and medium businesses in regions like Latin America and Europe, this acquisition positions ActiveCampaign as a market leader in WhatsApp marketing automation. The company recognizes WhatsApp as an essential communication channel, with significant growth opportunities in North America.

“Today’s customers have high expectations for real-time, personalized communication, and businesses need automation that matches those needs,” said Jason Vandeboom, Founder and CEO of ActiveCampaign. “By acquiring Hilos, we’re expanding our platform to help businesses build conversational experiences on one of the world’s most popular messaging platforms. This acquisition reinforces our commitment to providing powerful, AI-driven marketing automation across multiple channels to make every marketing experience more relevant and effective.”

Building Stronger Relationships with AI-Driven Conversations

This acquisition empowers marketing and sales teams to build stronger relationships with their customers by focusing on real conversations and one-on-one digital experiences that drive meaningful connections. ActiveCampaign’s platform will now allow businesses to easily create WhatsApp automations alongside email, marketing, social media, and CRM automations, ensuring seamless cross-channel customer experiences.

“We’re excited about the potential of using ActiveCampaign to not only personalize our marketing on WhatsApp but also to enhance the overall integration between marketing, processes, and sales,” said Richard Batista, Head of Performance at Camesa. “ActiveCampaign will help us deliver personalized, meaningful interactions at scale, creating a unique experience for our customers.”

Integration of Hilos Technology

ActiveCampaign plans to integrate Hilos' technology directly into its platform in the coming months. This integration will enable users to effortlessly manage and build WhatsApp automations alongside other communication channels, providing a unified approach to customer engagement.

“We founded Hilos to help businesses connect with customers instantly, using messaging that resonates from the very first interaction—all through WhatsApp,” said Florian Raetzer, Co-Founder and CEO of Hilos. “Now, as part of ActiveCampaign, we’re excited to take this vision even further, empowering businesses to create more connected, meaningful customer experiences. With intelligent WhatsApp automation built directly into ActiveCampaign, we’re bringing together automation, scale, and personalization—helping businesses not only reach their audiences faster but connect with them in more impactful ways than ever before.”