Cision, a global leader in media intelligence and communications solutions, has announced the sale of its Help A Reporter Out (HARO) platform to Featured.com. The move marks a strategic shift as Cision focuses its resources on enhancing its core products: CisionOne, Brandwatch, and PR Newswire (PRN).

Originally launched in 2008 and acquired by Cision in 2014 through its merger with Vocus, HARO has long been a go-to service for connecting journalists with expert sources. However, as part of its long-term strategy to streamline operations and prioritize innovation in its key platforms, Cision has decided to divest the HARO platform.

Strategic Focus on Core Products

With this sale, Cision reaffirms its commitment to advancing its core product suite, which includes CisionOne, a next-generation media intelligence platform, Brandwatch, a leader in consumer intelligence and social media management, and PR Newswire, the world’s largest press release distribution network.

“We are focused on advancing our core platforms, which are central to delivering powerful, integrated communications solutions for our customers,” said Jim Daxner, Chief Product Officer and Head of Strategy at Cision. “The sale of HARO allows us to redirect our efforts and resources toward enhancing CisionOne, Brandwatch, and PRN, which are crucial to helping communications professionals measure and manage media impact effectively.”

HARO's Transition to Connectively and Sale to Featured.com

In 2024, HARO was rebranded to Connectively as part of Cision’s broader strategy. Despite the rebranding, Cision decided to discontinue the platform, leading to the decision to sell it to Featured.com. The company found Featured.com to be a strong partner, well-aligned with the values and mission of the HARO platform, ensuring a seamless transition for the users of the service.

Cision's Future Direction

The divestiture of HARO allows Cision to focus on next-generation solutions in media intelligence and social media management. As part of this strategic shift, Cision will continue to innovate within its existing platforms, providing comprehensive solutions for PR professionals and communications experts. The company's continued focus on core platforms will strengthen its position in the market, driving growth and innovation in the communications technology space.