Simpli.fi, the leading Advertising Success Platform known for providing programmatic advertising and workflow software to agencies, brands, and media companies, has been nominated for the 2025 Dick Reed Awards. This marks Simpli.fi’s fifth consecutive nomination, cementing its position as a leader in B2B marketing and innovation.

The Dick Reed Awards, hosted by Just Global, celebrate the best and brightest in the B2B marketing industry, honoring those who are reshaping the landscape through transformative leadership and meaningful relationships.

Simpli.fi Shortlisted in Two Categories for 2025

Simpli.fi was recognized in two major categories for the 2025 awards:

1. Channel Advancements & Innovation – Programmatic: Simpli.fi, in partnership with B2B data provider Bombora, was nominated for its cutting-edge integration that has revolutionized the digital marketing landscape. The platform’s innovative solutions in precise targeting and advanced tools are helping B2B companies better understand and reach their audiences.

2. Commitment to Excellence – Omnichannel: Kevin Dwyer, Senior Performance Analyst at Simpli.fi, was nominated for his exceptional contributions to delivering consistent results in omnichannel marketing. Dwyer’s role in executing and optimizing campaigns, along with his proactive efforts to improve performance, has strengthened relationships with partners like Just Global and contributed to the company’s success.

A History of Excellence

Simpli.fi’s nominations at the 2025 Dick Reed Awards reflect its ongoing commitment to excellence in the AdTech space. Since its launch in 2020, Simpli.fi has been recognized every year, including four consecutive nominations for Strategic Partner Agency of the Year. Last year, Simpli.fi also received nominations for Most Collaborative Company, Most Collaborative Individual, and Unsung Hero.

“We are honored to be recognized in two categories at the 2025 Dick Reed Awards,” said Frost Prioleau, Co-Founder and CEO of Simpli.fi. “This recognition speaks volumes about the expertise of our team and our strong partnerships with leaders like Bombora, as well as our consistent commitment to delivering exceptional results for our clients.”

Revolutionizing B2B Marketing with Bombora

Simpli.fi’s contextual solution, created in partnership with Bombora, is a future-proof way to target the right audiences. Bombora’s Data Cooperative allows brands, agencies, and publishers to gain a holistic view of an account’s research and consumption behavior, empowering companies to make data-driven decisions and reach prospects across the buyer’s journey and activation platforms.