QKS Group, a leading market intelligence and advisory firm, has released its comprehensive analysis of the global Account-Based Marketing (ABM) Platform market, predicting a compound annual growth rate (CAGR) of 12.01% through 2030. The two newly published reports, “Market Share: Account-Based Marketing Platform (ABM), 2024, Worldwide & Regional Report” and “Market Forecast: Account-Based Marketing Platform (ABM), 2025-2030, Worldwide & Regional Report”, provide businesses with the strategic insights they need to navigate this rapidly evolving market.

The Next Growth Frontier for ABM Platforms

In an era where personalization and precision are paramount to cutting through the noise, Account-Based Marketing (ABM) has become an essential strategy for B2B organizations seeking to engage high-value accounts with customized experiences. Across various sectors including technology, financial services, healthcare, manufacturing, and professional services, businesses are increasingly adopting data-driven ABM solutions to align their sales and marketing efforts, deepen customer relationships, and accelerate revenue growth.

The growing complexity of buying cycles demands a shift from broad-based marketing to more targeted, account-centric engagement strategies. ABM allows enterprises to focus their resources efficiently, driving pipeline velocity, increasing deal sizes, and ultimately achieving measurable impact.

Market Insights from QKS Group’s Report

• Global and Regional Market Analysis: In-depth analysis of worldwide and regional ABM platform adoption trends, competitive landscapes, and future growth projections.

• Competitive Benchmarking: A comparative analysis of leading ABM vendors, highlighting their market positioning and key differentiators.

• Industry Adoption Trends: Insights into the sectors investing most heavily in ABM solutions and the reasons behind this shift.

• Technology Disruption & AI’s Role: How AI, automation, and advanced analytics are driving the transformation of ABM platforms, enhancing productivity, reducing operational costs, and improving targeting precision.

Market Leaders & Competitive Landscape

The report profiles key players in the ABM space, including:

• 6sense

• Demandbase

• Dun & Bradstreet

• Informa TechTarget

• Jabmo by Expandi Group

• Leadspace

• Madison Logic

• N.Rich

• Rollworks by NextRoll

• Salesforce

• Terminus by DemandScience

• Zoominfo

These vendors are at the forefront of the ABM revolution, driving innovation and reshaping the future of B2B marketing through advanced technologies and personalized engagement strategies.

Strategic Insights for ABM Vendors

The insights from QKS Group’s latest analysis provide critical information for CEOs, CFOs, and CSOs of ABM solution providers. Understanding emerging market demands and pinpointing the key differentiators between vendors will be crucial for fine-tuning go-to-market strategies and ensuring that platforms deliver seamless integration, data-driven targeting, and measurable outcomes that empower revenue teams and support long-term growth.

As account-centric engagement becomes a top priority for B2B enterprises, vendors that can offer AI-driven personalization, improved integration, and greater scalability will be best positioned to lead the market.