A recent study by Kantar, a global leader in marketing analytics, has confirmed the effectiveness of Rembrand’s Augmentation Intelligence (RAI) in increasing brand awareness and differentiation. The study underscores how RAI can work in tandem with traditional social and video advertising to deliver deeper brand impact and engagement.

Insights from the Study

1. Significant Increase in Unaided Brand Awareness

• RAI exposure led to a 1.3x increase in first-mention unaided awareness, rising from 13% to 28%.

• Any-mention unaided awareness grew 1.5x, jumping from 22% to 37%.

• These results reflect the strong impact of RAI-enabled brand integrations across multiple campaigns.

2. Higher Brand Differentiation Compared to Industry Norms

• Respondents showed a 34% rate of brand differentiation after RAI exposure.

• This figure is 1.8x higher than Kantar’s industry norms, indicating RAI’s influence in making brands stand out.

3. Seamless Brand Integration Enhancing User Experience

• RAI technology allows for non-disruptive, in-content brand placements.

• This approach enhances brand perception without interrupting viewer experience.

• Omar Tawakol, CEO of Rembrand, emphasizes RAI as a “breakthrough” in brand integration and consumer connection.

4. Improved Engagement and Video Completion Rates

• Campaigns using RAI showed an uplift in video completion rates, indicating better viewer retention.

• This proves RAI's value as a complementary tool to existing media strategies.

5. Authenticity Through Creator-Driven Content

• According to Kantar’s Nicole Jones, creator content plays a pivotal role in building trust with audiences.

• Rembrand’s product placements blend naturally into this content, boosting authenticity, trust, and engagement.

• Brands can now organically integrate into everyday digital content, moving beyond traditional ad limitations.

Rembrand’s Augmentation Intelligence (RAI) is reshaping brand communication strategies by seamlessly embedding messages into content. Backed by Kantar's study, it offers a credible, high-impact alternative to traditional advertising methods—enhancing visibility, brand differentiation, and consumer engagement across platforms. For marketers aiming to future-proof their strategies, RAI presents a compelling and measurable path forward.