Madison Logic, a leader in global digital Account-Based Marketing (ABM), has introduced ABM Audio Advertising—a new channel that integrates digital audio into its robust ABM platform. This expansion enables B2B marketers to tap into the surging popularity of audio platforms to reach broader, more diverse decision-making groups across key accounts.

Highlights of the Announcement

1. A Strategic Addition to Multi-Channel ABM

• The new audio offering enhances Madison Logic’s multi-channel ABM portfolio.

• It empowers B2B marketers to connect with buyers across more touchpoints, including native paid media and digital audio platforms.

• Madison Logic now provides greater native media reach than any other ABM provider.

2. Digital Audio’s Expanding Influence in B2B

• Digital audio channels—such as podcasts, streaming services, and satellite radio—are gaining traction with B2B audiences.

• These platforms reach over 214 million U.S. listeners, offering high-impact exposure.

• Marketers can target influential buying groups like Millennials and Gen Z, who are active digital audio consumers.

3. Hyper-Targeted Brand Awareness

• Audio channels provide a personal and immersive brand experience that stands out in today’s crowded media landscape.

• Marketers can engage decision-makers with genre-aligned messaging, tailored to professional interests and industry-specific content.

• This allows brands to build deeper connections and increase brand recall through highly targeted content delivery.

4. CEO Perspective: The Future of ABM is Audio-Integrated

• Keith Turco, CEO of Madison Logic, emphasizes the importance of meeting buyers where they are—and anticipating where they’re going.

• ABM Audio Advertising is part of a larger strategy to diversify and modernize ABM channels for the future.

5. Aligning B2B Strategies with Evolving Media Consumption

• Business professionals are increasingly consuming digital audio for insights and industry knowledge.

• Integrating audio into ABM campaigns helps marketers stay relevant and deliver value-driven content across all decision stages.

• Audio is now a core pillar of a successful ABM strategy.

Madison Logic’s ABM Audio Advertising marks a pivotal evolution in B2B marketing, enabling brands to engage with a broader audience through one of the fastest-growing digital channels. As audio content continues to shape buyer behavior, this new offering gives marketers a powerful tool to cut through the noise and connect with decision-makers in a more intimate and impactful way.