Primis, a leader in the video discovery platform space, has expanded its collaboration with HUMAN Security. This partnership is aimed at fortifying the digital advertising ecosystem against fraud, bots, and digital threats. With this strategic move, Primis reaffirms its dedication to transparency and elevating industry standards in programmatic advertising.

Highlights of the Partnership

1. Transition to Pre-Bid Filtering with HUMAN’s MediaGuard

• Primis is now using HUMAN’s Ad Fraud Defense solution, MediaGuard.

• The platform has moved from post-bid monitoring to proactive pre-bid filtering.

• This ensures invalid traffic is filtered before bid initiation, maintaining marketplace integrity.

2. Enhanced Ad Inventory Quality and Trust

• Pre-bid filtering validates that ad inventory is fraud-free before reaching buyers.

• Advertisers benefit from cleaner traffic, leading to more informed decision-making.

• Trust and transparency are enhanced across the programmatic ecosystem.

3. HUMAN’s Multi-Channel Fraud Detection Capabilities

• HUMAN analyzes signals across display, CTV, and digital audio.

• The platform provides pre-bid controls for accurate targeting of human audiences.

• Ad fraud is mitigated with unmatched scale, speed, and precision.

4. Strategic Alignment for Long-Term Value

• According to Primis’ COO Maayan Segal, this transition is a “game-changer” for the industry.

• HUMAN’s SVP, Rick Holtman, highlights the integration as a reinforcement of trust and quality.

• The partnership strengthens Primis' role as a transparent and reliable ad tech platform.

Primis' deepened integration with HUMAN Security marks a pivotal step in the battle against ad fraud. By proactively filtering threats before they affect ad performance, the company is setting a new benchmark for digital ad integrity. This collaboration underlines Primis’ unwavering commitment to delivering trusted, high-performance programmatic advertising experiences.