As global demand for authentic, stress-free travel grows, Expat Explore, a premier group tour provider, is making strategic moves to strengthen its presence in the United States. Partnering with Trevelino/Keller, a top-ranked PR and marketing agency, Expat Explore is set to reach a broader U.S. audience with its expertly curated group tours, which span more than 50 countries across five continents. With 20 years of industry leadership and innovation, the brand is positioned for major growth in 2025 and beyond.

Expat Explore’s Journey from Passion Project to Global Travel Leader

1. Humble Beginnings with a Big Vision

• Founded in 2005 by South African expats Carl Cronje and Jakes Maritz, who began offering weekend trips from London to Paris.

• Built on a shared passion for travel and cultural discovery.

• Evolved into a global tour operator offering over 80 immersive group tours lasting between 6 and 26 days.

2. A Distinct Group Travel Model

• Primary transportation: Coach bus, allowing deeper cultural experiences and access to off-the-beaten-path destinations.

• Expert-led tours: Every group is accompanied by a seasoned Tour Leader, trained to deliver rich cultural insights and handle all logistical needs.

• Flexible Booking Options:

  • 10% deposit and interest-free monthly payments.

  • 10-day money-back guarantee and no solo traveler surcharges.

• Tailored Experiences:

  • Region-specific tours with unique activities, such as mid-tour flights and riverboat cruises.

Strategic PR Expansion into the U.S. Market

3. The Trevelino/Keller Partnership

• Trevelino/Keller will implement a multi-pronged strategy:

  • Media outreach and influencer campaigns.

  • Content development to communicate Expat Explore’s brand story and value.

• Focus on growing U.S. awareness and engaging a new audience with personalized, value-driven travel options.

4. U.S. Market Opportunities

• Rising U.S. demand for convenient, experiential group travel.

• Strong appeal of Expat Explore’s:

  • Affordable pricing.

  • Stress-free planning.

  • High-quality experiences curated by seasoned experts.

2025: A Year of Growth and Innovation

5. Celebrating 20 Years with New Global Adventures

• New tours launching in:

  • Scandinavia & the Baltics

  • The Balkans & Greek Islands

  • Japan

  • Latin America

• New educational initiative: TourCademy

  • A training academy for aspiring tour leaders.

  • Empowers travelers to turn their passion into careers.

Expat Explore's commitment to accessible, immersive, and affordable global travel has fueled two decades of success. With their sights set on the U.S., the company is strategically positioned to meet growing consumer demand for guided, stress-free travel experiences. Their new partnership with Trevelino/Keller underscores a bold move toward expansion, and with exciting 2025 itineraries and training programs on the horizon, Expat Explore is more than ready to lead the next generation of global travelers.