ADvendio, a top-tier omnichannel advertising management platform, has entered a strategic partnership with Adhese, a Belgium-based ad server platform. Together, they aim to offer a fully integrated retail media solution, encompassing campaign management, ad delivery, and programmatic advertising. This collaboration is designed to empower retailers with more control, scalability, and efficiency in a complex and evolving media environment.

Highlights of the ADvendio–Adhese Partnership

• End-to-End Retail Media Solution
  The integration combines ADvendio’s order management capabilities with Adhese’s ad serving technology, delivering a complete retail media workflow from planning to delivery.

• Centralized Campaign Management
  Retailers can use ADvendio as a central hub for managing ad campaigns, seamlessly connected to ad servers like Adhese, Google Ad Manager, and FreeWheel.

• Efficient Ad Delivery
  The partnership ensures quick and effective creative delivery across multiple channels, minimizing technical complexities.

Strategic Vision and Leadership Perspectives

• Empowering Retailers
  Tim Sturtewagen, co-founder at Adhese, emphasized the goal of giving retailers full control over cross-channel ad delivery by integrating with ADvendio's robust order management system.

• Collaboration Over Consolidation
  Sven Marievoet, co-founder at Adhese, highlighted the partnership as a commitment to flexible, innovative solutions in a fragmented market. The collaboration enables both companies to build agile, customizable platforms that better serve advertisers, publishers, and retailers.

• Driving Operational Efficiency
  Bernd Bube, CEO of ADvendio, pointed out the increasing complexity of retail media operations and the need for easy-to-deploy, scalable solutions. This joint effort addresses operational gaps while enhancing campaign performance.

The partnership between ADvendio and Adhese marks a significant milestone in the retail media landscape. By integrating powerful order management with advanced ad serving capabilities, this alliance offers a future-ready, turnkey solution tailored to meet the needs of modern retailers. As the advertising ecosystem grows increasingly intricate, such strategic collaborations are essential for delivering value through agility, control, and measurable results.

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Typedef Inc., an AI infrastructure startup, has officially launched from stealth mode with $5.5 million in seed funding led by Pear VC, alongside Verissimo Ventures, Monochrome Ventures, Tokyo Black, and angel investors. Co-founded by data infrastructure veterans Yoni Michael and Kostas Pardalis, Typedef is on a mission to eliminate the common barriers enterprises face when trying to operationalize AI.

Targeting the $200 billion AI infrastructure market, Typedef introduces a purpose-built solution to run inference-focused, scalable AI workloads – solving the pervasive "pilot paralysis" that plagues enterprise AI adoption.

Highlights of Typedef’s Launch and Vision

• Strong Leadership with Proven Track Record
  Founders previously led data infrastructure teams at Salesforce, Tecton, and Starburst Data. Yoni Michael sold Coolan to Salesforce in 2016.

• New Era of AI Infrastructure
  Typedef is built on the belief that inference is the new transform, shifting focus from training to deploying LLM-powered pipelines that are reliable and scalable.

• Funding and Market Opportunity
  With $5.5 million in seed funding, Typedef aims to tackle a share of the $200B AI infrastructure market, addressing a gap left by legacy platforms.

The Challenge: Why Enterprise AI Projects Fail

• High Failure Rates
  According to Informatica, 87% of GenAI pilots fail to scale. Most organizations struggle to operationalize AI in a deterministic, ROI-driven way.

• Limitations of Legacy Systems
  Traditional data platforms can’t support LLMs, inference models, or unstructured data efficiently, leading to brittle DIY frameworks that don’t scale.

• Need for Deterministic Workflows
  AI teams require dependable systems that can operationalize LLMs with clear ROI and reliability – something most existing platforms cannot deliver.

Typedef’s Solution: Simplifying AI Workload Deployment

• Built for Mixed AI Workloads
  Supports token limits, context windows, chunking, and other AI-specific complexities via a composable, developer-friendly interface.

• Serverless, Plug-and-Play Architecture
  Typedef is fully serverless. Users can start building pipelines by downloading the client library and connecting their data sources – no provisioning required.

• Rapid Prompt and Pipeline Experimentation
  Enables fast iteration and transition from prototype to production, shortening AI time-to-value.

• Relational Models and APIs
  Designed for developers, with familiar data formats and extensibility across enterprise workloads.

Real-World Application and Traction

• Case Study – Matic Insurance-Tech
  Matic used Typedef to build semantic extraction pipelines across thousands of policy documents and support transcripts, realizing:

  • Significant cost reductions

  • Fewer human errors

  • Reduced E&O risk

  • Faster compliance workflows

• Addressing Unstructured Data
  With 80% of enterprise data being unstructured, Typedef unlocks value in sources like support tickets, call logs, and documentation.

Commitment to Open Source and Innovation

• Project Langframe Released on GitHub
  Typedef is contributing to open innovation by releasing core parts of its platform as Project Langframe, making advanced AI tooling accessible and extensible.

• Focus on Community-Driven Development
  Typedef encourages rapid adoption and collaboration to accelerate GenAI’s journey from prototype to scalable business solutions.

Typedef is emerging as a critical enabler in the AI infrastructure landscape, offering enterprises a practical, production-ready solution to run LLM-powered workloads with reliability and efficiency. By addressing the long-standing gap between AI prototyping and deployment, Typedef empowers data teams to unlock real business value from AI — at scale, without the operational complexity.

As AI continues to transform how businesses operate, Typedef stands at the forefront, bringing clarity, performance, and scalability to AI-driven enterprises.

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LinkLive, a trusted AI-powered contact center platform serving over 1,000 organizations in regulated industries, has announced the appointment of Julie Dang as Chief Revenue Officer (CRO). This move comes on the heels of a record year of growth and represents a strategic step in LinkLive’s plan to scale operations and deepen market impact.

Julie brings decades of enterprise sales experience and expertise in cloud contact center technologies. Her appointment reinforces LinkLive’s mission to deliver secure and intelligent communications for sectors like healthcare, financial services, and social assistance.

Strategic Appointment to Fuel Go-to-Market Growth

• Leadership with Proven Success in Regulated Industries
  Julie Dang joins from Five9, where she built and scaled top-tier sales teams nationally, with a focus on complex compliance-driven solutions.

• Focus Areas for Revenue Expansion
  As CRO, she will oversee revenue strategy and GTM execution across LinkLive’s core verticals:

  • Healthcare

  • Financial services

  • Social assistance

• Alignment with LinkLive’s Growth Vision
  Julie’s leadership strengthens LinkLive’s long-term strategy of combining secure communications with AI innovations to meet the growing demands of regulated environments.

Secure Communication Mission with CONNECT WITH TRUST®

• Trademark Registration Signals Brand Commitment
  LinkLive officially registered its CONNECT WITH TRUST® trademark, reflecting the company’s identity as a provider of secure, compliant, and empathetic communication experiences.

• Trust as a Differentiator in Communication
  Backed by HITRUST certification and an enterprise-grade security posture, the CONNECT WITH TRUST® promise ensures every interaction prioritizes:

  • Security

  • Compliance

  • Empathy

• CEO’s Vision for Trusted Engagements
  John Lynch, CEO of LinkLive, emphasized that every interaction—whether with a patient, customer, or member—should be grounded in trust and confidence.

Momentum Fueled by Innovation and Ecosystem Growth

• Continued Investment in AI
  LinkLive is enhancing its platform with intelligent features to support modern digital and voice channels in a secure and efficient way.

• Growing Partner Ecosystem
  Strategic alliances are expanding the company’s reach and delivery capabilities across regulated markets.

• Leadership Team Built for Scale
  With the addition of Julie Dang, LinkLive’s leadership team is poised to drive aggressive, purposeful expansion.

The appointment of Julie Dang as CRO marks a major milestone for LinkLive, positioning the company for its next phase of expansion. Her experience, combined with the company’s secure platform and clear mission of “Connect With Trust®,” will further strengthen LinkLive’s role as a trusted partner in regulated communications.

As the demand for secure, intelligent contact center solutions grows, LinkLive continues to differentiate itself through innovation, compliance excellence, and human-centric communication strategies.

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Effective global news distribution is essential for brands aiming to expand their reach across international markets. To help communication professionals navigate the complexities of global PR, Business Wire hosted a virtual panel titled “Maximizing the Impact of Global News Distribution.” The event, held on June 12, 2025, featured seasoned professionals from journalism, PR agencies, and corporate communications sharing actionable strategies to improve campaign performance and global resonance.

This webinar emphasized key components of successful distribution—from writing newsworthy releases to leveraging multi-channel media relationships. Below is a comprehensive breakdown of the main themes and takeaways from the event.

1. Identifying What’s Truly Newsworthy

• Understand your audience’s regional interests and how they align with your message.

• Monitor global trends and breaking news to find relevance.

• Frame stories with a journalistic lens to appeal to media outlets.

2. Writing Press Releases That Resonate

• Keep the message concise and purpose-driven.

• Use compelling headlines and clear value propositions.

• Incorporate multimedia elements like images, videos, and links to boost engagement.

3. Crafting a Localized Global Strategy

• Tailor messaging to cultural norms and legal considerations in each target market.

• Translate and localize—not just linguistically, but contextually—for maximum impact.

• Consider time zones and local news cycles when scheduling distribution.

4. Building Distribution and Media Relationships

• Focus on targeted, multi-channel dissemination to ensure coverage across platforms.

• Cultivate relationships with key journalists and influencers in each region.

• Use reputable newswire services for global syndication and reach.

5. Measuring PR Impact with Meaningful Metrics

• Track performance using detailed analytics: impressions, click-throughs, media pickups, etc.

• Align PR performance data with broader business objectives (brand awareness, lead gen).

• Use insights to continuously refine messaging and channel strategy.

Business Wire’s webinar delivered practical advice for mastering the art of global news distribution. By combining journalistic storytelling, region-specific planning, and measurable execution, brands can significantly enhance their international visibility and media relations outcomes.

Communications professionals looking to scale their PR strategy should take note: smart global outreach isn’t about more—it’s about better. Focused storytelling, cultural intelligence, and precise distribution are the pillars of success.

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CallMiner, a leader in AI-powered conversation intelligence, has been named a Leader in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025. The recognition highlights CallMiner's strategic vision, deep product capabilities, and transformative impact on contact center operations and customer experience (CX). The platform's strength lies in turning vast contact center data into actionable insights that drive meaningful business outcomes.

1. Forrester’s Evaluation and Key Recognition

• Positioned as a Leader in the Forrester Wave™ report for Q2 2025.

• Top scores across seven current offering criteria, including:

  • Insights exploration

  • Topic and behavior classification

  • Signal extraction

  • Coaching efficiency and effectiveness

  • Natural language interface

• Described as having mastery of contact center workflows, with a flexible and robust toolkit.

2. Innovation and Strategy Leadership

• Highest scores possible in the strategy category:

  • Vision

  • Partner ecosystem

  • Adoption

• Forrester praises CallMiner’s vision to extend beyond contact centers to strategic CX transformation.

• AI Assist, its natural language interface, is seen as a cornerstone of the new agentic AI framework.

3. AI-Powered Insights for Scalable Action

• Uses generative AI and agentic AI to extract insights from omnichannel interactions.

• Enables businesses to:

  • Improve operational efficiency

  • Enhance agent performance

  • Elevate customer experiences

4. Reference Customers and Real-World Impact

• Interviewed customers are eager to adopt new AI features.

• Expected to accelerate time-to-value and improve ROI.

• Seen as ideal for enterprises ready to move from insights to automated action and impact.

CallMiner’s recognition by Forrester as a leader in conversation intelligence is a testament to its innovation, strategic clarity, and real-world impact. The company’s AI-powered platform empowers organizations to not only understand their customer interactions but also act on them with speed, precision, and purpose. With a vision that expands beyond traditional contact centers and into the realm of full-spectrum CX enhancement, CallMiner is well-positioned to shape the future of conversation intelligence.

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Thryv Holdings, Inc., a leading small business marketing and software platform provider, has earned a place on Newsweek’s Top 100 Global Most Loved Workplaces® for 2025. Marking its second consecutive year on the prestigious list, Thryv continues to demonstrate an unwavering commitment to fostering a purpose-driven, employee-first culture across its global workforce.

1. Global Recognition Reflecting Employee Sentiment

• Thryv ranked #66 on the Top 100 Global Most Loved Workplaces® 2025 list.

• The ranking is based on employee feedback from regions including:

  • United States

  • Australia

  • Canada

  • Dominican Republic

  • New Zealand

• Recognition is powered by BPI’s Love of Workplace Index®, surveying over 2 million employees worldwide.

2. Leadership’s Commitment to Culture and Mission

• CEO Joe Walsh highlighted the importance of culture in a remote-first environment:
  “Our shared mission to help small businesses grow transcends geography and cultural boundaries.”

• Lesley Bolger, Chief Legal Officer & HR, emphasized that employee-driven culture is the foundation of Thryv’s innovation and success.

3. Evaluation Criteria and Sentiment Drivers

• Companies were evaluated across five key employee sentiment areas:

  • Future vision and growth at the company

  • Career achievement opportunities

  • Alignment of personal and company values

  • Respect at all organizational levels

  • Collaboration and teamwork

• Additional considerations included:

  • Diversity and belonging

  • Leadership quality

  • Professional development

4. Industry-Wide Movement Toward Human-Centered Leadership

• Newsweek's Global Editor in Chief, Jennifer H. Cunningham, noted a global trend toward resilience through human-centered leadership.

• The recognition signals an industry-wide shift emphasizing employee well-being and value alignment as central to business strategy.

5. Methodology Behind the Rankings

• Developed by Newsweek in partnership with Best Practice Institute (BPI).

• Rankings derived from:

  • Employee surveys

  • Executive interviews

  • Public ratings analysis

  • Written company submissions

• Finalists reflect companies that place trust, belonging, and respect at the heart of their operations.

Thryv’s appearance on Newsweek’s Global Most Loved Workplaces list for the second year in a row reflects a strong, inclusive culture rooted in purpose and employee engagement. As a remote-first, global organization, Thryv proves that its values and commitment to people can scale across borders—fueling both employee satisfaction and long-term business success.

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Germany's retail sector is navigating a turbulent landscape marked by inflation, economic uncertainty, and shifting consumer behavior. With only 22% of German retailers anticipating sales growth this year, and nearly half expecting declines, the need for strategic reinvention is more urgent than ever. However, those embracing data-driven loyalty approaches especially through L – founders of loyalty are achieving measurable gains, defying broader market trends.

1. Economic Pressure and Eroding Consumer Loyalty

• According to the German Retail Association (HDE), the retail outlook is grim:

  • Just 22% of retailers expect sales growth in 2025.

  • Nearly 50% foresee a sales decline due to inflation and policy instability.

• Consumers are shopping more frequently but with smaller baskets, driven by price sensitivity and widespread comparison shopping.

2. The Advantage of Loyalty-Led Retail Strategies

Retailers working with L – founders of loyalty are seeing positive results:

• 3.8% average global sales increase, attributed to:

  • More frequent customer visits

  • Higher transaction values

  • Greater in-store traffic

• Total Store Impact goes beyond individual product promotions, driving performance across entire assortments.

3. Total Store Impact: A Holistic Loyalty Framework

L’s Total Store Impact approach offers key benefits:

• Direct revenue lift: Campaigns lead to measurable, short-term sales growth.

• Long-term brand building: Emotional engagement and value-driven interactions strengthen customer relationships.

• Data and AI-driven insights:

  • Predictive analytics for smarter decision-making

  • Behavioral segmentation to target campaigns more precisely

  • Operational improvements through data-led planning

4. Addressing the Loyalty Crisis in Retail

• Traditional promotions are becoming ineffective as consumers chase the best price across multiple channels.

• Retailers need a unified, data-led loyalty strategy that can activate an entire store’s value proposition.

• The focus shifts from isolated campaigns to sustainable engagement across touchpoints.

5. Global Perspective with Local Relevance

• L – founders of loyalty partners with leading global retailers to solve loyalty fragmentation.

• By combining international experience with local retail nuances, L delivers scalable, impactful solutions for the German market.

• Their latest efforts include:

  • A redesigned website showcasing thought leadership

  • Engagement at the upcoming Consumer Goods Forum (CGF)

As German retailers grapple with shrinking margins and fickle customer loyalty, those leveraging data-driven loyalty strategies stand apart. L – founders of loyalty’s Total Store Impact model offers a proven framework to not only weather economic headwinds but also build sustainable brand equity and profitable growth. In a market defined by volatility, strategic loyalty initiatives are becoming essential tools for competitive advantage.

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As Instagram continues to dominate the social media landscape, brands, influencers, and entrepreneurs are seeking smarter ways to grow their presence. However, many solutions rely on bots, fake engagement, and black-hat tactics that can jeopardize credibility and violate platform policies. Hexrate, a next-generation growth platform, is challenging that norm with an ethical, AI-driven, and human-powered approach. Designed for long-term success, Hexrate empowers users to grow authentically—aligned with Instagram’s rules and focused on building real connections.

1. The Problem with Traditional Growth Tactics

• Many Instagram growth services use bots or fake accounts to inflate metrics.

• These methods often:

  • Violate Instagram’s terms of service.

  • Deliver temporary spikes with no real engagement.

  • Risk account bans or shadowbans.

• Hexrate’s promise: No shortcuts, no bots, just genuine growth.

2. The Hexrate Difference: Core Values and Mission

• Mission: To revolutionize Instagram growth through ethical, transparent, and sustainable solutions.

• Everything Hexrate offers is compliant with Instagram’s policies and designed to build real community connections, not vanity metrics.

3. What Makes Hexrate Unique?

Ethical AI-Powered Targeting

• Uses smart algorithms to:

  • Analyze relevant hashtags, geolocations, and behavioral data.

  • Identify real users who are genuinely likely to engage with your content.

  • Eliminate random or irrelevant targeting.

Human-Driven Engagement

• A real team manages personalized interactions:

  • Likes, follows, DMs, and comments—all done manually.

  • Builds trust with potential followers and encourages organic engagement.

Full-Spectrum Growth Services

• Followers, likes, comments, and views tailored to your specific niche.

• A live dashboard shows:

  • Engagement rates.

  • Reach and impression analytics.

  • Growth over time.

Complete Transparency and Control

• No hidden tactics or locked-in contracts.

• Users can:

  • Monitor real-time performance.

  • Adjust strategies instantly based on data insights.

  • Choose pricing plans that suit their goals and budget.

4. How Hexrate Works

AI-Powered Audience Analysis

• Your brand or profile is assessed based on:

  • Demographics

  • Hashtag strategy

  • Competitor data

  • Engagement behaviors

Human-Centric Outreach

• Manual interaction strategies ensure:

  • Authenticity in engagement.

  • Conversations that convert.

  • Higher quality followers who care about your content.

Custom Campaigns

• Campaigns are goal-oriented:

  • Whether you're after followers, engagement, or conversions, Hexrate adapts to your objectives.

Full Transparency and Analytics

• All actions and results are:

  • Logged on a live dashboard.

  • Visible in easy-to-understand analytics.

100% Compliance with Instagram

• Avoids automation risks and aligns with platform policies.

• Ensures safe growth, protecting your long-term brand reputation.

Hexrate isn’t just another Instagram growth tool. It’s a strategic partner for brands, influencers, and small businesses who want to grow the right way. By merging the precision of AI with the nuance of human interaction, Hexrate delivers measurable, authentic, and lasting results—without the shortcuts that put accounts at risk. For anyone serious about building a meaningful Instagram presence, Hexrate is the ethical growth platform of the future.

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