In a move set to redefine the standards of digital media curation, Infolinks a premium advertising marketplace has announced a strategic partnership with StackAdapt, a leading multi-channel programmatic advertising platform. This collaboration aims to empower advertisers with greater access to high-performing, brand-safe inventory, while also streamlining the ad supply path and boosting campaign outcomes.

Highlights of the Infolinks and StackAdapt Partnership

1. Expansion of High-Quality Media Access

• StackAdapt advertisers gain access to Infolinks’ curated inventory across over 25,000 publishers.

• Media inventory is brand-safe, high-impact, and optimized for performance.

2. Synergistic Technology Integration

• Combines StackAdapt’s contextual, behavioral, and geographic targeting with Infolinks’ proprietary Smart Algorithm™.

• Offers multi-channel reach across display, video, and Connected TV (CTV).

3. Focus on Transparency and Efficiency

• Partnership prioritizes a cleaner and more transparent supply path.

• Reduces latency and eliminates unnecessary intermediaries, enhancing media buying efficiency.

4. Stronger Return on Ad Spend (ROAS)

• Advertisers benefit from more accurate targeting and premium ad placements.

• Curated supply paths lead to better engagement rates and optimized budgets.

5. Publisher and Advertiser Win-Win

• Publishers retain monetization value while maintaining user experience.

• Advertisers enjoy premium placements without absorbing extra fees.

6. Industry Recognition and Thought Leadership

• Infolinks and StackAdapt to present at Possible 2025.

• Session titled “Less Noise, More Green: Why Curation Drives Sustainability” will discuss the dual benefits of business results and environmental impact.

The Infolinks-StackAdapt partnership represents a significant leap forward in digital advertising, emphasizing intelligent media curation, sustainable practices, and performance-driven innovation. As advertisers continue to seek effective ways to reach audiences with precision and purpose, collaborations like these set a new benchmark for the future of MarTech and programmatic advertising.