News

Shutterstock Launches AI Video Generator for Enterprise MarTech

Shutterstock is moving deeper into the generative AI stack with the launch of its AI Video Generator, a unified platform designed to turn text prompts and static images into commercially usable video content. The move signals a broader shift in the MarTech ecosystem, where content creation, licensing, and AI infrastructure are increasingly converging into single enterprise-ready solutions...

artificial intelligence 16 Apr 2026

StackAdapt Launches Live Events Workflow for CTV Advertising

Live sports streaming is rapidly reshaping programmatic advertising, but execution challenges remain. StackAdapt has introduced a new Live Events campaign workflow for connected TV (CTV), designed to help advertisers plan, activate, and optimize campaigns around high-demand, real-time sports moments. StackAdapt’s latest release targets a growing gap in the CTV advertising ecosystem: the mismatch...

advertising 15 Apr 2026

8x8 Launches AI Studio to Build Agentic AI for CX Natively

The race to operationalize AI in customer experience is exposing a persistent gap between ambition and execution. 8x8, Inc. is aiming to close that gap with the launch of 8x8 AI Studio, a native environment that allows enterprises to build, test, and deploy AI agents directly within its CX platform using natural language. 8x8’s introduction of AI Studio reflects a broader industry shift toward...

artificial intelligence 15 Apr 2026

Sprinklr Spring ’26 Release Advances AI-Native CX Platform

Enterprise customer experience platforms are rapidly evolving into AI-native systems that combine automation, analytics, and governance at scale. Sprinklr’s Spring ’26 (26.4) release signals a deeper shift toward agentic AI, where copilots and autonomous systems are embedded across marketing, service, and insights workflows. Sprinklr’s latest platform update introduces a broad set of AI-driven...

artificial intelligence 15 Apr 2026

Teradata Launches Analyst Agent on Microsoft Marketplace for AI Analytics

Enterprise AI is moving beyond experimentation toward operational decision-making. Teradata has introduced its Analyst Agent on Microsoft Marketplace, aiming to bring conversational analytics and transparent AI governance directly into enterprise data environments powered by Microsoft Azure. Teradata’s latest release signals a growing shift in enterprise analytics: the rise of agentic AI systems...

artificial intelligence 15 Apr 2026

Appdome Expands IDAnchor With Risk Intelligence APIs for AI Era

As mobile fraud grows in scale and sophistication, enterprises are rethinking how risk intelligence is generated and consumed. Appdome has introduced a new set of Risk Intelligence APIs for its IDAnchor platform, positioning mobile threat data as a core input for backend decisioning and enterprise AI systems. Appdome’s latest update to IDAnchor reflects a broader shift in cybersecurity and mobile...

artificial intelligence 15 Apr 2026

Authenticom Wins 2026 Merit Award for Experiential Marketing

Experiential marketing is evolving into a measurable performance channel, blending immersive engagement with real-time data capture. Authenticom Group of Companies is the latest example of this shift, earning recognition at the 2026 Merit Awards for a campaign that combined physical activation, digital engagement, and revenue-focused execution. Authenticom Group has been named a Silver Winner in...

marketing 15 Apr 2026

Sparq Designs, Kip Hunter Merge to Build Integrated Marketing Firm

The consolidation wave in agency services is accelerating as brands demand unified marketing execution across channels. Sparq Designs and Kip Hunter Marketing have announced a merger aimed at delivering end-to-end marketing, advertising, and public relations services across Pittsburgh, South Florida, and national markets. Two regional agencies with complementary strengths are combining forces to...

marketing 15 Apr 2026