Parks Associates has revealed the Advisory Board and the key topics for its upcoming eighth annual Future of Video: Business of Streaming conference. The event will be held from November 18-20, 2025 at the Marina del Rey Marriott Hotel in Marina del Rey, California. This conference will bring together industry-leading experts dedicated to shaping the future of digital entertainment and video experiences, providing insights into the latest trends, innovations, and challenges within the streaming video sector.

Advisory Board Members

The 2025 Advisory Board consists of influential executives representing leading companies across media, entertainment, and technology. Their expertise and insights are instrumental in addressing the evolving trends and consumer behaviors influencing video services and distribution. Here are some of the key advisory board members:

• JP Abello, Sr. Director of Product Management, Comcast

• Josh Arensberg, CTO, Media & Entertainment, Verizon

• Carolyn Bisson, Executive Director Research, Warner Bros

• Shane Cannon, President & Founder, Vidgo

• Hollie Choi, President & CEO, OTT.X

• Nick Colsey, Vice President, Sony

• Jill Goldfarb, SVP, Streaming TV, Trusted Media Brands

• Ashane Govind, Manager, Partner Strategy, Peacock TV

• Philippe Guelton, Global President, Canela TV

• Irene Gustaitis, Head of Insights, Prime Video & Amazon MGM Studios

• Samuel Harowitz, Senior Vice President, Content Acquisitions & Partnerships, Tubi

• Ashley Hovey, Chief Digital Officer, The CW Network

• Mike Levy, SVP, Global Rights Acquisition, FloSports

The board's diverse backgrounds and extensive experience will help guide discussions on the most pressing topics in the future of video.

Topics for the Future of Video 2025

The 2025 Future of Video conference will cover several critical topics shaping the future of streaming and video services, including:

1. Innovations in Content Discovery and Personalization
   Exploring how personalization and AI-driven recommendations are transforming user experiences in content discovery.

2. Monetization Strategies and Ad-supported Streaming Models
   Delving into the latest ad-supported models and revenue strategies in the streaming ecosystem.

3. The Growth of Connected TV Platforms and Digital Ecosystems
   Understanding the rise of Connected TV (CTV) platforms and how digital ecosystems are reshaping viewing habits.

4. Rights Management and Global Content Distribution
   Examining the challenges and solutions related to content rights and global distribution in an increasingly digital world.

5. Next-generation Viewer Engagement and User Experience Design
   Focusing on the next-generation approaches to enhancing viewer engagement and designing seamless, intuitive user experiences.

Findings from Parks Associates Research

Parks Associates’ latest research highlights several trends in the streaming landscape:

• As of Q3 2024, 57% of subscribers across eight leading streaming services, including MAX, Netflix, Disney+, and others, are opting for basic tiers with ads.

• 61% of households that canceled a streaming service in the past 12 months cited price sensitivity, emphasizing the increasing value-driven decisions.

• 57% of users switch services when they can’t find content to watch, while 50% are frustrated by canceled or removed shows.

Looking Ahead

The Future of Video conference will bring together top executives and thought leaders to discuss innovative solutions and strategies for the rapidly evolving streaming market. By exploring the changing consumer behaviors and the rise of new business models, the conference will offer a roadmap for stakeholders in the video industry to navigate the future of streaming.

ShopSight, a groundbreaking technology startup, has officially launched its AI-powered platform, designed to revolutionize the way brands connect with consumers. In an era dominated by fleeting trends, ShopSight empowers shoppers to become the true TrendMakers, helping brands stay ahead of the curve by predicting what consumers will want next. Through generative AI, the platform enables brands to directly engage with their audiences, fostering personalization, transparency, and efficiency in today's fast-paced market.

The Vision Behind ShopSight

Founded by Nick Davis, CEO, and a team of experts, ShopSight’s mission is clear: to reshape the future of commerce by bringing brands and consumers together on a single, dynamic platform. By closing the gap between shoppers and brands, ShopSight gives consumers the tools to shape tomorrow’s trends through gamified AI-powered design challenges. This allows shoppers to authentically engage with their favorite brands, earn rewards, and provide direct feedback that helps brands refine their products and predict upcoming trends.

"We're offering consumers a platform to shape the future, while brands get smarter, faster, and more reliable insights," said Nick Davis. "It's a win-win for both parties."

How ShopSight Works

ShopSight is designed to replace outdated market research methods like A/B testing, offering a faster and more efficient way to gather consumer insights. By integrating generative AI into its platform, ShopSight provides a continuous feedback loop for brands, allowing them to make data-driven decisions from ideation to product testing. This process not only helps brands stay ahead of market demands but also ensures that their designs align with customer expectations.

Shoppers participate in design challenges, where their creativity and ideas directly impact future products. This engagement helps brands fine-tune their products in real-time, all while rewarding consumers for their involvement.

Ethical AI for Smarter Decisions

In an age where consumer expectations are at an all-time high, ShopSight ensures that all insights and generated designs are rooted in transparency and ethical AI practices. The platform helps brands design smarter, more sustainable products, reducing waste and optimizing resources based on direct consumer feedback.

"ShopSight's AI technology is truly transformative," said Sarah Sylvester, Advisory Board member and former EVP of Marketing at Victoria's Secret. "It bridges the gap between brands and consumers in a way that's never been done before, creating a space where both parties can grow together."

Impact on the Retail Industry

With ShopSight, brands gain access to real-time consumer insights, enabling them to create products that truly resonate with their target audience. From streamlining the design process to reducing unnecessary product waste, ShopSight provides a comprehensive solution that drives both brand loyalty and sustainability.

"I see huge potential in ShopSight’s ability to reshape the future of retail marketing," said Carlos Pignataro, Advisory Board member and former CTO of Cisco. "This platform not only helps brands but also empowers consumers to have a meaningful impact on product creation."

ShopSight is set to redefine how brands interact with consumers, offering a unique combination of AI innovation, consumer engagement, and sustainable practices. The platform's ability to predict trends, gather actionable insights, and reward shoppers is a game-changer in the world of e-commerce and retail marketing.

A fresh, fearless voice is entering the media landscape. "Her Take", a groundbreaking new podcast, will air every Friday at 11 AM EST from the Valuetainment Studios in Fort Lauderdale, Florida. The podcast features a powerhouse team of unapologetic women offering honest and unfiltered discussions on the most pressing stories shaping our world today.

Dynamic Voices Behind "Her Take"

"Her Take" will be led by a rotating group of influential women, including Jillian Michaels, Ana Kasparian, Amy Dangerfield, and Lindy Li. These bold, trailblazing women promise sharp, candid commentary that goes beyond the surface-level headlines. The show stands apart from traditional daytime panels by offering a balanced and contemporary perspective on culture, politics, and media.

In future episodes, high-profile figures such as Sharon Osbourne, politicians, entrepreneurs, and cultural innovators will join the discussion, bringing diverse voices and real-life experiences to the conversation.

A New Voice in Media

According to Patrick Bet-David, CEO of Valuetainment, "Her Take" is a show that fills a gap in today’s media landscape. “This show is about giving a voice to women who are shaping the moment. It aligns with the lives, beliefs, and perspectives of our audience while delivering something real and essential.”

The podcast offers more than just a platform for opinions—it creates a space where women’s voices can challenge, listen, debate, and find common ground. In the words of Jillian Michaels, “We’re not here to echo each other or toe a party line. We’re here to challenge, listen, debate, and—when it makes sense—find common ground.”

State-of-the-Art Production

Filmed in the world-class Valuetainment Studios, "Her Take" is produced by Chuck LaBella, the renowned Executive Producer behind some of the most compelling content in modern media, including "THE PBD PODCAST." The high-quality production values and the intellectual depth of the show will make it a standout in the crowded podcast space.

"Her Take" offers an alternative to the typical media fare, delivering in-depth, thought-provoking conversations that challenge viewers' thinking. It’s not just another talk show—it’s an unfiltered space where powerful women engage in real dialogue. The show’s diverse group of contributors ensures that it offers a unique perspective on today’s most important topics, from pop culture to politics.

StackAdapt, a leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions. This innovative expansion bridges the gap between adtech and martech, providing marketers with a unified platform to increase efficiency, streamline workflows, and connect data, messaging, and media into a cohesive strategy.

With the new email marketing feature, StackAdapt is the first programmatic advertising platform to seamlessly integrate owned and paid media. This allows marketers to activate first-party data in a privacy-first manner, delivering consistent messaging across multiple channels.

Unifying Media and Messaging in One Platform

StackAdapt’s new email marketing solution, powered by the StackAdapt Marketing Platform, allows marketers to orchestrate campaigns across display, native, video, CTV, DOOH, in-game, audio, and now email, all within a single workflow. By removing silos between these different channels, marketers can create more cohesive campaigns that align programmatic advertising with owned messaging strategies like email.

Marketers can now reach their audiences through programmatic advertising while simultaneously engaging them through email campaigns. As part of the exclusive early access release, clients can send up to 1 million free emails to start activating email alongside their programmatic advertising efforts.

The Power of StackAdapt's Data Hub

The new email solution is made possible by StackAdapt’s proprietary Data Hub, which enables users to upload, segment, and activate first-party data while orchestrating customer journeys. This helps brands deliver cross-channel experiences from a single platform, ensuring that messages and media align with customer preferences and behaviors.

In an increasingly privacy-conscious world, first-party data is vital for marketers, and StackAdapt’s capabilities empower brands to act on this data efficiently. Marketers can now trigger actions across channels, like showing a CTV ad view after an email message or optimizing campaigns based on real-time purchase signals—all within one integrated platform.

A Privacy-First, AI-Powered Solution

As privacy regulations tighten and third-party cookies phase out, StackAdapt’s platform ensures that brands can rely on first-party data to personalize campaigns securely. Powered by AI and real-time optimization, the solution helps marketers reach the right audience at the right time with tailored messages. By consolidating tools, marketers can streamline their workflows and prove performance more effectively.

Vitaly Pecherskiy, Co-founder and CEO of StackAdapt, explained: “Bringing email into the StackAdapt ecosystem gives our clients an entirely new way to activate their first-party data and close the loop between media and messaging.”

Industry-First Martech and Adtech Integration

StackAdapt’s new platform is an industry-first solution that unifies adtech and martech into one powerful tool. By combining programmatic advertising and email marketing, marketers gain a 360-degree view of the customer journey, enabling them to act faster, personalize at scale, and achieve greater campaign efficiency.

Carole Lawson, Chief Innovation Officer at Marketstorm, commented: "StackAdapt’s Data Hub is a game-changer. It simplifies the process—fewer silos, more clarity, and visibility from first impression to final conversion.”

With this launch, StackAdapt has positioned itself as a next-generation marketing platform, helping agencies and brands seamlessly integrate paid media, email, first-party data, and AI-driven personalization into one streamlined solution. This unified approach is designed to deliver smarter, more connected customer journeys with measurable results at every stage of the funnel.

Storyblok, the headless CMS platform for brands aiming to make a fast market impact, has released its State of CMS 2025 report. The global survey, which collected insights from 1,300 marketers and developers, sheds light on the growing demand for AI-powered content creation, the persistent reliance on legacy CMS systems, and the resulting content bottlenecks. The findings reveal that companies are eager for modern, flexible CMS solutions but are hindered by outdated systems and fragmented content management.

AI-Powered Content Creation Leads the Demand

According to the survey, 44% of businesses highlighted AI-powered content creation as the most desirable CMS feature. This represents a 13% increase from the 2024 survey, underscoring the growing demand for automation and smart solutions in content creation. Content scaling (32%) and dynamic content optimization (30%) followed closely behind, showing that companies are looking for tools that can streamline content workflows and improve efficiency. Collaboration tools (29%) also ranked highly, reflecting the need for enhanced teamwork across content teams.

Content Bottlenecks Persist with Legacy CMS Systems

Despite the clear demand for modernization, 61% of businesses still rely on more than one CMS to manage their content. This fragmented approach often stems from the limitations of legacy systems, with many companies using multiple CMSs to mitigate delivery risk, support omnichannel needs, and adjust to changes in their tech stack. In fact, 47% of companies cite the need for multiple systems to adapt to new tech requirements, and 50% are exploring different CMS options to modernize and streamline their operations.

The Shift Toward Modern, Flexible Systems

This desire for flexibility and efficiency comes at a pivotal time, with companies planning to expand content delivery to newer platforms, such as AR/VR (15%) and smartwatches (14%). The shift to these advanced technologies further highlights the need for modern headless CMS solutions that can provide the scalability and adaptability required to succeed in an omnichannel landscape.

Salaries Reflect the Demand for Modern CMS Skills

The report also analyzed 7,374 job listings that referenced CMS systems, finding a clear wage disparity between roles involving legacy CMS and modern headless CMS skills. In the U.S., marketers working with legacy CMS systems earn an average of $54,625, while those skilled in modern systems earn $101,270, a significant 85% increase. Developers with legacy CMS expertise make an average of $75,575, compared to $97,738 for those working with modern headless systems, reflecting a 29% increase in salary.

Legacy Systems Fail to Meet Growing Needs

Mark Wheeler, CMO of Storyblok, commented on the report’s findings, emphasizing the importance of modern CMS solutions for the future. “The shift to AI-powered search and omnichannel content delivery means that brands need a modern CMS to ensure their content is structured, discoverable, and not invisible. The CMS pivot window for brands is closing quickly, and those who do not modernize now risk falling behind.”

Storyblok’s State of CMS 2025 report highlights the growing frustration with legacy systems and the increasing demand for AI-powered, flexible CMS solutions. As businesses look to scale content delivery across new channels and enhance collaboration, modern headless CMS platforms like Storyblok are emerging as essential tools for success in the future of digital marketing.

JumpFly, a leader in digital marketing services, has expanded its artificial intelligence capabilities to improve client efficiency, accelerate decision-making, and deliver superior campaign outcomes. Through a strategic blend of proprietary technology and expert collaboration, JumpFly continues to drive innovation and measurable results in the digital marketing space.

How JumpFly is Using AI to Transform Digital Marketing:

• Real-Time Performance Alerts:
  Utilizes AI to detect and respond to performance-based alerts, enabling immediate action on opportunities or concerns.

• Sentiment Analysis on Facebook Ads:
  Applies AI tools to evaluate ad sentiment, uncovering hidden customer issues and enhancing engagement strategies.

• Custom GPT Tools:
  Develops proprietary tools for:

  • Keyword discovery

  • Image generation

  • Sales profiling

• Integration with Google AI & Performance Max (PMax):
  Leverages Google AI features to:

  • Expand reach to previously untapped audiences

  • Boost operational efficiency

  • Discover new ways to connect with customers

• 24/7 Website and Account Monitoring:
  Proprietary systems monitor client websites and campaigns round-the-clock to identify issues and opportunities before they impact performance.

• Formation of an AI Committee:

  • Composed of industry experts, data scientists, and technologists

  • Tasked with enhancing strategies, improving campaign results, and ensuring sustainable growth

  • Works closely with the in-house IT team for continual platform development

• Expertise-Driven Innovation:

  • AI solutions are developed in-house, aligned with over 20 years of industry knowledge

  • Strategic synergy between technical and marketing teams ensures smarter, client-centric tools

  • Ongoing collaboration guarantees updates that deliver increased value and insights

JumpFly’s commitment to AI innovation is deeply rooted in its collaborative culture and long-standing marketing expertise. By integrating custom-built tools, real-time monitoring, and strategic AI applications, the agency sets a new benchmark for efficiency and effectiveness in digital marketing. Their evolving platform, powered by an expert-driven AI Committee, ensures clients benefit from intelligent, data-driven strategies designed for long-term success.

Twilio, the leading customer engagement platform, released its financial results for the first quarter ending March 31, 2025. The company reported strong revenue growth and improved profitability, driven by a disciplined operational approach and continued innovation in customer engagement solutions. CEO Khozema Shipchandler expressed confidence in the momentum gained and reiterated Twilio’s focus on delivering value for customers.

Twilio Q1 2025 Financial Highlights:

• Total Revenue Growth:

  • Reported total revenue of $1.17 billion

  • 12% year-over-year increase

• Communications Segment Performance:

  • Communications revenue reached $1.10 billion

  • 13% year-over-year growth

• Other Segment Revenue:

  • Segment revenue totaled $75.7 million

  • Marginal growth of 1% year-over-year

• Profitability Metrics:

  • GAAP income from operations: $23.1 million

  • Compared to a GAAP operating loss of $43.5 million in Q1 2024

  • Non-GAAP income from operations: $213.4 million

  • Up from $159.6 million in Q1 2024

• Earnings Per Share (EPS):

  • GAAP diluted net income per share: $0.12

  • Non-GAAP diluted net income per share: $1.14

  • Increased from $0.80 in Q1 2024

• Cash Flow:

  • Net cash from operations: $191.0 million

  • Free cash flow: $178.3 million

  • Slightly improved from Q1 2024 ($190.1M net cash; $177.3M free cash flow)

Leadership Commentary:

• CEO Khozema Shipchandler emphasized:

  • Ongoing revenue acceleration and operational discipline

  • A commitment to delivering innovative solutions

  • Confidence in continued growth and customer value creation

Additional Notes:

• Twilio will host a live Q&A conference call on May 1, 2025, at 2:00 p.m. PT / 5:00 p.m. ET.

• The webcast and earnings presentation will be accessible via the Investor Relations Website.

• Twilio continues to use its investor relations site and official X (formerly Twitter) feed @twilio for important disclosures.

Twilio’s first-quarter performance in 2025 demonstrates a return to sustainable growth, underpinned by strategic execution and innovation. With solid gains in both revenue and profitability, the company is well-positioned to maintain its leadership in the customer engagement space while delivering greater value to clients and stakeholders.

Zeta Global, the AI-powered marketing cloud, announced robust financial results for the first quarter ended March 31, 2025. Demonstrating strong momentum and customer growth, Zeta reported its 15th consecutive quarter of exceeding expectations. The company attributes this success to disciplined execution, a focus on measurable ROI, and continued innovation through products like the newly launched AI Agent Studio.

Zeta Global Q1 2025 Financial Highlights:

• Revenue Performance:

  • Total revenue reached $264 million

  • Year-over-year growth of 36%

• Customer Metrics:

  • Scaled Customer count rose to 548, up from 527 in Q4’24 and 460 in Q1’24

  • Super-Scaled Customer count increased to 159, up from 148 in Q4’24 and 144 in Q1’24

• Average Revenue Per User (ARPU):

  • Scaled Customer ARPU: $467,000, up 12% year-over-year

  • Super-Scaled Customer ARPU: $1.38 million, up 23% year-over-year

• Platform Usage and Efficiency:

  • Direct platform revenue accounted for 73% of total revenue

  • GAAP cost of revenue was 39.1%, improving 90 basis points quarter-over-quarter

• Profitability Metrics:

  • GAAP net loss: $22 million, or 8% of revenue (primarily due to $42M in stock-based compensation)

  • Loss per share: $0.10, improved from $0.23 in Q1’24

  • Adjusted EBITDA: $46.7 million, up 53% year-over-year

  • Adjusted EBITDA margin: 17.7%, up from 15.6% in Q1’24

• Cash Flow and Shareholder Value:

  • Operating cash flow: $35 million, up from $25 million in Q1’24

  • Free cash flow: $28 million, up from $15 million in Q1’24

  • $25 million worth of shares repurchased through share buyback program

Leadership Commentary:

• David A. Steinberg, Co-Founder, Chairman & CEO:

  • Reinforced the value of Zeta’s focus on delivering ROI through AI innovation

  • Highlighted the launch of AI Agent Studio to meet marketers' demands for efficiency and accountability

• Chris Greiner, CFO:

  • Pointed to Q1 outperformance and a strong pipeline as the basis for raised guidance

  • Emphasized a conservative approach to forecasting amid macroeconomic uncertainty

Updated Financial Guidance:

• Q2 2025:

  • Revenue guidance increased to $295–$298 million (30–31% YoY growth)

  • Adjusted EBITDA guidance raised to $54.6–$55.2 million

  • EBITDA margin projected between 18.3% and 18.7%

• Full-Year 2025:

  • Revenue guidance raised to $1.237–$1.247 billion (23–24% YoY growth)

  • Adjusted EBITDA raised to $257.5–$259.5 million

  • EBITDA margin expected between 20.6% and 21.0%

  • Free cash flow guidance increased to $129.5–$133.5 million

  • Expected stock-based compensation: $190 million

Zeta Global’s Q1 2025 performance underscores its leadership in AI-driven marketing solutions. With strong revenue growth, rising customer value, and disciplined financial management, the company continues to build long-term shareholder value. The raised guidance for Q2 and the full year reflects growing demand and confidence in Zeta’s differentiated AI marketing platform.