Utilities are under growing pressure to modernize customer experience and prove marketing impact—yet benchmarking success remains a challenge. E Source is aiming to close that gap with the launch of its 2026 awards program, designed to spotlight measurable performance across utility customer experience, employee engagement, and marketing strategy. E Source has opened submissions for its 2026...
marketing 15 Apr 2026
Influencer marketing is undergoing a structural shift—from brand awareness play to measurable performance channel. New data from Later suggests enterprise brands are accelerating that transition, consolidating creator programs around platforms that can deliver ROI visibility, predictive analytics, and scalable execution. Later, a platform historically associated with social media scheduling, is...
marketing 15 Apr 2026
AI is no longer an experimental layer in email marketing—it is becoming the operating system behind high-performing campaigns. New research from Validity suggests that organizations embedding AI deeply into their workflows are significantly outperforming peers on ROI, compliance, and campaign efficiency. The latest State of Email 2026 report from Validity’s Litmus platform offers a data-backed...
artificial intelligence 15 Apr 2026
As competition intensifies in the enterprise data and analytics market, leadership strategy is becoming as critical as technology innovation. YipitData has appointed Henry Schuck, founder and CEO of ZoomInfo, to its Board of Directors—signaling a push toward its next phase of growth in data-driven intelligence. The move brings one of the most recognized operators in the B2B data ecosystem into...
marketing 14 Apr 2026
As enterprises embed AI deeper into operational systems, a recurring limitation is becoming clear: workflows and AI agents often act on incomplete context. A new partnership between Qlik and ServiceNow aims to address that gap by connecting governed enterprise data directly to workflow execution. Announced at Qlik Connect 2026, the collaboration focuses on integrating Qlik’s analytics and AI...
artificial intelligence 14 Apr 2026
As physical security systems evolve into data-driven intelligence platforms, video management software is increasingly being evaluated not just on monitoring capabilities, but on how effectively it integrates with broader enterprise infrastructure. Salient Systems has been recognized within that shift, earning “Video Surveillance Platform of the Year” for 2026 from Enterprise Security Magazine...
video technology 14 Apr 2026
As enterprises push artificial intelligence deeper into operational workflows, a critical weakness is becoming harder to ignore: AI systems often act on data that hasn’t been validated in the moment it matters. Qualytics is attempting to address that gap with a new architecture it calls the Data Control Layer. The launch reflects a broader shift in enterprise AI—from systems that analyze data to...
artificial intelligence 14 Apr 2026
As artificial intelligence matures from experimentation to enterprise deployment, a new constraint is emerging—one that has less to do with algorithms and more to do with the data powering them. Prosper Insights & Analytics is spotlighting what it يرى as the next competitive frontier: access to high-quality, forward-looking data. The argument, outlined in a recent Forbes article by co-founder and...
artificial intelligence 14 Apr 2026
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