Netwrix, a leader in cybersecurity solutions, has announced four key executive appointments aimed at accelerating product innovation, bolstering enterprise security, and supporting its rapid global expansion. These seasoned leaders will drive strategic initiatives across technology, security, and IT, aligning with the company’s long-term vision, especially its cloud-native SaaS platform, Netwrix 1Secure.

Executive Appointments and Their Roles

• Paul Stephens – Chief Technology Officer (CTO)

  • Brings leadership experience from Splunk, Symantec, Veritas, and ServiceNow

  • Will lead the global R&D team and drive development of Netwrix 1Secure

  • Focused on building scalable, cloud-native SaaS security platforms

• Shawn Valle – Chief Information Security Officer (CISO)

  • Formerly led security functions at Salesforce, Rapid7, and Tricentis

  • Will oversee security for Netwrix's enterprise operations and cloud solutions

  • Ensures compliance, infrastructure integrity, and customer data protection

• Michael Wetzel – Chief Information Officer (CIO)

  • Previously modernized IT infrastructure and drove AI initiatives at The Hershey Company

  • Tasked with executing Netwrix’s global IT strategy

  • Focused on enabling innovation, operational efficiency, and secure digital transformation

• Jeff Warren – Chief Product Officer (CPO)

  • With Netwrix since 2010, has been central to shaping its product roadmap

  • Will lead product strategy and execution across the portfolio

  • Aligns innovation with evolving customer needs and market demand

Netwrix’s new leadership appointments underscore the company’s dedication to scaling its global operations, securing enterprise environments, and driving forward its SaaS strategy. With experienced professionals at the helm of technology, security, IT, and product management, Netwrix is well-positioned to lead the next wave of innovation in the cybersecurity and identity management space.

Squaretalk, known for its cloud-native contact center solutions, has officially launched its new platform aimed at transforming sales and customer outreach. This marks a significant step in the company’s evolution toward becoming a robust AI-powered contact center and sales automation hybrid, empowering high-performing teams with smart tools to boost engagement and conversions.

Highlights of the New Squaretalk Platform

• AI-Powered Sales Automation

  • Integrates AI-driven automation for tasks such as call summaries, sentiment detection, and actionable insights.

  • Enables automated messaging flows and WhatsApp Business integration.

• Comprehensive Contact Management

  • Unified dashboard for contact tracking, interaction history, and smart segmentation.

  • Helps sales teams manage relationships more effectively and reduce lead leakage.

• Real-Time Reporting and Analytics

  • Offers real-time data visibility to monitor team performance and optimize campaigns.

  • Smart Conversational Analytics identify next steps and highlight key insights from calls.

• Customizable Workflows

  • Users can design workflows to match their sales funnel and operational processes.

  • Simplifies complex operations with no-code customization tools.

• Omnichannel Communication

  • Seamless integration of voice and WhatsApp messaging ensures timely and versatile communication.

  • Supports consistent customer engagement across platforms.

• Scalability and Affordability

  • Built to accommodate teams of all sizes with flexible pricing.

  • Scales effortlessly without adding complexity or high costs.

• Enhanced Security and Compliance

  • End-to-end encryption and audit-ready logs for data protection.

  • Offers granular control and transparency for regulatory compliance.

Squaretalk’s new platform is a bold step toward the future of sales automation—bridging the gap between contact centers and intelligent sales workflows. With this launch, Squaretalk empowers startups and enterprise teams alike to work smarter, automate faster, and close deals more efficiently. This is just the beginning of their journey to revolutionize how sales teams connect and scale globally.

5WPR, one of the largest independently-owned PR firms in the U.S., has earned the Gold Stevie Award for PR Campaign of the Year in the New Product or Service Launch category at the 2025 American Business Awards. The winning campaign introduced BERO a premium non-alcoholic beverage brand founded by actor Tom Holland to the market with a strategy rooted in authenticity, impact, and cultural relevance.

Campaign Strategies and Highlights

• High-Impact Launch Timing

  • Campaign launched in October 2024, timed to capture early interest in the non-alcoholic beverage trend.

  • Pre-launch efforts conducted under embargo to maximize media exclusivity and control the narrative.

• Strategic Media Coverage

  • Day-one exclusives secured with Forbes and Fast Company.

  • Continued momentum post-launch with coverage from CNN, Fox Business, and other major outlets.

• Celebrity Alignment and Amplification

  • Collaborated with Tom Holland's personal PR team at Shelter PR.

  • Secured appearances and interviews on major platforms including Rich Roll, Tinfoil Swans, Seth Meyers, and Jimmy Fallon.

• Influencer and Thought Leadership Integration

  • Employed a blend of influencer outreach and thought leadership to amplify brand values.

  • Positioned BERO as not just a celebrity product, but a purpose-driven, premium lifestyle brand.

• Massive Media Impact

  • Over 2.5 billion media impressions generated in the first month.

  • Positioned BERO as a legitimate, long-term innovator in the beverage industry.

Industry Recognition and Reflections

• The American Business Awards (Stevie Awards) celebrate excellence in PR, marketing, and communications.

• 5WPR’s campaign stood out for creativity, strategic execution, and measurable success.

• Leigh Ann Ambrosi of 5WPR highlighted the team’s dedication to building BERO’s brand equity from launch.

This prestigious win for 5WPR not only highlights their success with the BERO campaign but also reinforces their position as a leader in launching culturally resonant brands. Through strategic media outreach, powerful partnerships, and precise execution, 5WPR continues to drive results that shape industry conversations and set new standards for product launches.

Webflow announced Webflow Cloud, a transformative platform expansion that empowers teams to build, host, and deploy full-stack web applications natively within Webflow. This move marks Webflow’s evolution from a visual web design platform to a comprehensive Website Experience Platform (WXP), uniting content, code, and design under one ecosystem.

As customer expectations for seamless, dynamic web experiences rise, Webflow Cloud allows businesses to deliver scalable, personalized digital solutions without fragmenting their brand or infrastructure.

Highlights of Webflow Cloud

• Unified Platform for Sites and Apps

  • Host full-stack web apps and marketing sites together in one platform.

  • Eliminate the need for separate hosting, reducing complexity and boosting performance.

• Full-Stack Capabilities for Developers

  • Supports frameworks like Next.js, Astro, and plans for broader compatibility.

  • Developers can create advanced applications such as headless eCommerce, booking systems, and gated content.

• Streamlined Collaboration Across Teams

  • Engineering, design, and marketing teams can collaborate on a single platform.

  • Shared components and brand consistency through tools like DevLink.

• High Performance and Scalability

  • Built on Cloudflare’s global infrastructure with 99.99% uptime.

  • Features HTTP/2 and HTTP/3 support, CDN optimization, and secure hosting.

  • Scales to support dynamic use cases like programmatic SEO and dynamic landing pages.

• Enhanced Brand Cohesion and Speed to Market

  • Teams can iterate faster without losing visual or functional quality.

  • Ensures consistent user experience from the first page view to complex app interactions.

• Support for Agencies and Partners

  • Webflow-certified agencies can now offer more robust, scalable digital solutions.

  • Reduces technical overhead, enabling focus on creativity and growth.

Early Adoption and Industry Impact

• TurboHome Case Study

  • TurboHome integrated over 200,000 MLS listings into their Webflow-powered Next.js app.

  • Unified engineering and marketing workflows led to time savings and consistent brand delivery.

• Partnership with Cloudflare

  • Joint efforts enhance security, speed, and global reach.

  • Cloudflare Workers extend functionality to enable personalization and scalability.

• Developer Experience and Future Roadmap

  • Webflow Cloud simplifies developer workflows without locking into a single JS framework.

  • Plans to expand support and move toward a framework-agnostic future.

  • Currently in private beta, with general availability slated for later in 2025.

Webflow Cloud represents a leap toward the future of web development—where no-code design meets enterprise-grade engineering. By blending content, visual design, and full-stack functionality in a unified platform, Webflow empowers teams to deliver premium digital experiences with speed, scalability, and brand consistency. As it rolls out, Webflow Cloud is set to become the go-to solution for modern digital teams looking to consolidate their web presence and drive results.

Bouygues S.A. (Bouygues), an industrial giant operating in construction, real estate, media, and telecommunications, continues to make strides in technology and innovation. With a presence in multiple global markets including Europe, Africa, the Middle East, the Americas, and Asia-Pacific, Bouygues has integrated digital transformation into its core operations. The company is now being featured in the "Enterprise Tech Ecosystem Series: Bouygues S.A. 2025" report by ResearchAndMarkets.com, providing in-depth insights into its tech activities, innovation programs, and future-focused initiatives.

Insights from the Bouygues 2025 Tech Profile

• Digital Transformation Strategy

  • Bouygues has developed a comprehensive strategy for digital transformation aimed at enhancing operational efficiency and customer engagement.

  • The company focuses on integrating cutting-edge technologies into its existing processes to streamline its infrastructure and service offerings.

• Innovation Programs and Accelerators

  • Bouygues runs various accelerators, incubators, and innovation programs designed to foster technological advancements within its core business units.

  • The company's initiatives focus on creating new business models, improving sustainability, and exploring emerging technologies.

• Technology Initiatives and Focus Areas

  • Partnerships & Product Launches: Bouygues collaborates with leading technology firms to implement new solutions that enhance productivity and drive growth.

  • Technology Themes: The company’s tech strategies center around AI, IoT, 5G, and sustainable construction technologies.

  • Major Acquisitions & Investments: Bouygues has made strategic acquisitions to strengthen its digital capabilities and expand its service offerings.

• ICT Budget and Contracts

  • Bouygues has committed significant resources to its ICT budget, supporting its tech-driven projects, from digital infrastructure to telecom services.

  • Details on key ICT contracts demonstrate the company's push towards enhancing network capabilities and software solutions across various business sectors.

• Global Network and Tech Partnerships

  • Bouygues maintains partnerships with top-tier tech companies, including AWS, Microsoft, IBM, Orange, Siemens, and Accenture, among others, to advance its tech goals.

Bouygues' tech-driven future is built on strategic partnerships, substantial investments in innovation, and a clear focus on digital transformation. Through its robust technology initiatives, the company is poised to redefine its operations and further strengthen its global presence across construction, telecommunications, and media. For stakeholders and tech enthusiasts alike, the Bouygues S.A. 2025 Profile offers a detailed look into the company's ongoing efforts to leverage technology for sustainable growth and industry leadership.

VistaPrint, a leading print and design partner for small businesses, has released new research in celebration of National Small Business Week 2025. The research explores the happiness levels of small business owners (SBOs) in the United States, revealing key factors that contribute to their well-being. Despite facing economic uncertainty, a significant percentage of SBOs remain optimistic and resilient. This study sheds light on the internal and external influences that shape their happiness, offering valuable insights for entrepreneurs and business leaders.

Findings from VistaPrint’s Small Business Owner Happiness Survey

• Happiness Levels of Small Business Owners

  • 42% of SBOs are "very" happy, and 39% are "somewhat" happy, reflecting overall positivity despite external challenges.

  • Only 10% of SBOs report being "somewhat" or "very" unhappy.

• Internal vs. External Happiness Influences

  • Internal factors, such as freedom, passion, and customer interaction, significantly contribute to SBO happiness.

  • 53% of SBOs say they are "much" or "somewhat" happier now than when they first opened their business, with 32% attributing this happiness primarily to internal factors.

• Top Factors Contributing to SBO Happiness

  • Freedom to set my own schedule (42%), doing something I love (41%), and interacting with people/customers (30%) are the top three things SBOs enjoy most about entrepreneurship.

  • Certainty or control over income (28%) ranks lower in importance compared to independence and passion.

Demographic Insights on SBO Happiness

• Larger SBOs Are Happier

  • SBOs with 51-100 employees report higher happiness levels, with 68% saying they are "very" happy compared to 57% of SBOs with 11-50 employees and 36% with 1-10 employees.

• The Happiness Sweet Spot

  • 60% of SBOs with 6-10 years of experience report being "very" happy, outpacing those with less than 6 years or more than 10 years in business.

• Gen Z SBOs Lead in Happiness

  • 54% of Gen Z SBOs report being "very" happy, higher than Millennial, Gen X, and Baby Boomer SBOs.

  • Gen Z entrepreneurs value learning new things to improve their business, alongside the freedom to set their schedule.

Upskilling and Marketing Preferences Among SBOs

• Continued Learning

  • 73% of SBOs enjoy continued learning, with a strong interest in technology (66%) and marketing management (66%).

• Human Touch Preferred Over AI for Marketing

  • SBOs favor a human touch over artificial intelligence (AI) for tasks like marketing strategy/planning (48% vs. 28%) and campaign execution (43% vs. 30%).

VistaPrint’s 2025 research highlights that small business owners derive fulfillment from their independence, passion, and the ability to shape their own futures. Despite external challenges, SBOs continue to thrive by focusing on what they can control—fostering a culture of learning, flexibility, and resilience. This optimism and adaptability continue to drive the entrepreneurial spirit in the United States, demonstrating the power of determination in the face of adversity.

Trevelino/Keller, a nationally recognized integrated PR, marketing, and creative agency, has been honored with three Platinum and one Gold Hermes Creative Awards for its excellence across various marketing and communications campaigns. With over 6,000 entries from the United States, Canada, and beyond, these prestigious awards celebrate work that exceeds a high standard of excellence, setting benchmarks in the industry.

“We’re honored to be recognized for the work we deliver on behalf of our clients,” said Dean Trevelino, Co-CEO of Trevelino/Keller. The agency’s 2024 wins underscore its commitment to delivering impactful, innovative marketing solutions.

2024 Hermes Creative Award Winners for Trevelino/Keller

Platinum Awards:

1. Big Blue Water Safety Video

   • Client: Big Blue Swim School

   • Project: T/K created a compelling video to acknowledge National Water Safety Month and raise awareness about water safety for parents and children. The video’s success helped highlight the critical importance of water safety education.

2. Trina Turk x FLOR Launch

   • Client: FLOR

   • Project: This campaign focused on the launch of the Trina Turk x FLOR collaboration, combining two influential brands to offer a collection of on-trend area rugs. T/K supported the launch through media outreach, award submissions, and content efforts, driving significant buzz during Modernism Week.

3. Werner Integrated Marketing

   • Client: Werner

   • Project: T/K helped Werner gain visibility among its target audiences—shippers and carriers. The team devised a comprehensive multi-channel marketing strategy that aligned with Werner’s growth goals for 2024, driving impactful results.

Gold Award:

1. Interface 2023 Impact Report

   • Client: Interface

   • Project: T/K assisted Interface in developing its 2023 Impact Report, a document showcasing the company’s commitment to sustainability and ethical business practices. The report highlighted Interface’s environmental, social, and governance achievements, alongside forward-looking goals for a sustainable future.

The Hermes Creative Awards

Administered by the Association of Marketing and Communication Professionals (AMCP), the Hermes Creative Awards is one of the most respected competitions in the creative industry. The awards span over 200 categories, recognizing excellence in fields such as advertising, marketing, branding, public relations, and electronic media. Judging is conducted by industry professionals who select work that sets a benchmark for excellence in the marketing and communications world.

Trevelino/Keller’s recognition at the 2024 Hermes Creative Awards underscores its ability to deliver exceptional marketing and PR strategies that resonate with clients and audiences alike. The agency’s Platinum and Gold wins reflect its continuous commitment to producing industry-leading creative work, elevating its clients and driving results that exceed expectations.

Selery Fulfillment Inc. has announced the acquisition of Fan of a Fan's fulfillment operations, a move that solidifies its expansion into Southern California’s growing market for creator and direct-to-consumer (DTC) brands. The multi-million-dollar asset sale includes three warehouse facilities and proprietary logistics operations, which will be integrated into a new, state-of-the-art fulfillment center in Ontario, California, set to launch in May 2025.

This acquisition marks a key milestone for Selery, offering an advanced, scalable international logistics network that will enhance its service offerings to Fan of a Fan’s clients, helping them streamline and expand their operations.

Details of the Acquisition

• New Fulfillment Center: The new fulfillment center in Ontario will play a central role in supporting the growing demand for creator-focused merchandise and apparel. The center will be fully operational by May 2025 and will offer faster, more efficient fulfillment services.

• Continued Operations of Fan of a Fan: Despite the acquisition, Fan of a Fan will continue to operate as an independent creator-focused agency. The company, which has built a strong reputation for helping digital talent launch successful, community-driven brands, will continue to work with YouTubers and other influencers to create meaningful merchandise lines.

• Expanded Logistics Network: The integration of Fan of a Fan's operations into Selery’s broader fulfillment network will offer a more robust, scalable solution for DTC brands and creator-driven merchandise, enhancing their ability to reach international audiences with ease.

Why This Acquisition Matters

With the rise of digital media influencers and content creators shaping consumer trends, Southern California has become a hotspot for creator-led brands. Selery's move into this key region strengthens its position in the market and supports its long-term vision of becoming a leader in the logistics space for creator and DTC brands.

This acquisition not only expands Selery’s geographic reach but also brings with it industry-leading logistics operations, enabling brands to scale their fulfillment operations while maintaining high service levels.

The acquisition of Fan of a Fan’s fulfillment operations represents a strategic move for Selery Fulfillment, enhancing its capabilities and providing significant benefits to creator brands looking for efficient, scalable fulfillment solutions. As the new Ontario, California fulfillment center prepares for its May 2025 opening, Selery is poised to lead the charge in supporting the next generation of creator-driven businesses.